RESTORATION 1 Franchise Deception: Gary Findley Doubles Down

Restoration 1 apparently paid an author to endorse its franchise opportunity as “amazing” and to add their promotional copy to his book – as if he had written it.  CEO Gary Findley then sent out a press release stating that he was “honored” that Restoration 1… without disclosing that the accolades were bought, paid for and supplied by Restoration 1 itself.  Now that the sham has been exposed, do you think Restoration 1 might try to restore its reputation?  Think again… by Sean Kelly

(UnhappyFranchisee.Com)  Now that we have exposed the BizCom Press and Dr. John Hayes “12 Amazing Franchise Opportunities” books as a deceptive pay-for-play ploy designed to mislead prospective franchise investors, it’s interesting to look back at the pre-expose press releases and see how blatantly each company lied about its involvement with the deceptive “12 Amazing Franchise Opportunities – Second Edition” program.

Gary Findley Restoration 1In February 21, 2018 Restoration 1 CEO Gary Findley was quoted in the company press release RESTORATION 1 FEATURED IN “12 AMAZING FRANCHISE OPPORTUNITIES – SECOND EDITION” BY DR. JOHN HAYES:

Restoration 1, one of the fastest-growing and most-trusted restoration franchises in North America, has been named an “Amazing Franchise Opportunity” by internationally recognized franchise speaker and author Dr. John Hayes in his new book: “12 Amazing Franchise Opportunities – Second Edition.”

“Having Restoration 1 be recognized as one of the best franchise opportunities in the country is a real testament to the hard work our team has put in to create the best opportunity for success for our franchisees,” said Gary Findley, CEO of Restoration 1. “I’ve always known what an amazing opportunity Restoration 1 is but it’s great to have that validated by a leader in the franchise industry like Dr. John Hayes.”

In his latest book, Dr. Hayes explores the secrets of creating a one-of-a-kind franchise success story and then looks at 12 franchise brands, including Restoration 1, which Dr. Hayes considers to be an “amazing opportunity” for 2018. Restoration 1 was selected because of access franchisees have to the best suppliers and services, a professional online presence, recent and explosive growth, and a forward-thinking exit strategy.

Nowhere in the press release, in the book description on Amazon, or in the book itself did BizCom Press, Dr. John Hayes or Restoration 1 disclose that not only did Restoration 1 pay a fee to be endorsed as an “amazing” franchise, the company actually provided the text for the book chapter that heaped praise on Restoration 1 – as if written by Dr. John Hayes.

After UnhappyFranchisee.Com broke the story that Dr. John Hayes’ and BizCom’s “Amazing Franchise Opportunities” books were undisclosed pay-for-play advertising vehicles masquerading as the legitimate selection and analysis of an independent franchise expert, BizCom admitted that participants had paid to be included and had provided their own chapters.

Instead of retracting its press release and issuing a statement or apology for its role in a misleading (at best) marketing ploy, Restoration 1 and Gary Findley doubled down by releasing its own sloppily branded edition of the book on Amazon.

Restoration 1:  Masters of (Marketing) Disaster

Having once headed the Curves franchise organization, Gary Findley is no stranger to franchise disaster.

Once news broke that he had publicly boasted about receiving recognition that his company had bought, paid for, and even authored, one might expect a shred of embarrassment.

I mean, does Restoration 1 distribute press releases every time they run a franchise sales ad?

(“Having Restoration 1 be recognized in a full page ad in Entrepreneur Magazine is a deep honor and a testament that our check cleared,” said Gary Findley, CEO of Restoration 1. “I’ve always known what an amazing opportunity Restoration 1 is but it’s great to see our praise for ourselves printed in such a reknowned & respected publication.”)

So how did Restoration 1 decide to proceed with publishing its own deceptive book instead of, say, demanding its money back from BizCom for putting it in such a publicly embarrassing situation with possible legal consequences?

Why Restoration 1 Decided to Look Dishonest AND Incompetent: One Possible Scenario

Restoration 1 franchiseNow this is conjecture, but I imagine that when the embarrassing information leaked, Gary Findley got the senior franchise marketing team together and patched in Dr. John Hayes & BizCom’s Scott White and Monica Feid from their franchise sales booth on the beach at Spring Break in Palm Beach.

My imagined Gary Findley started the meeting: “Sure, our investment in ‘12 Amazing Franchise Opportunities’ has made us look deceptive and dishonest.  And yes, we may have violated Federal Trade Commission rules regarding the disclosure of paid endorsements and, gasp, being truthful in franchise marketing (everyone laughs).  But following the Curves franchisor model, dishonesty is not enough!  We must establish ourselves as misguided and incompetent as well!  Any ideas?”

“We could publish a stand-alone book on Amazon with little tiny disclaimers no one will notice!”

“And we could mispell the word ‘opportunity’ in the table of contents!”

“That’s good!” said my imagined Gary Findley.  “Anyone else?”

“We could leave a watermark from the freelance site FIVERR across the graphic on the front cover so all will know that in addition to being dishonest and incompetent, we don’t pay our vendors and, frankly, just don’t give a sh*t!”

“Excellent ideas, team!” said imaginary Gary Findley.  “Now get out there and make us look bad!”

Honesty Remains Elusive in the Franchise Sector

Seriously, the idea of honesty and transparency seems to get rejected faster than a bad heart in some areas of the franchise sector.

Restoration 1 proceeded with the ideas proposed in the imaginary Gary Findley scenario.

Restoration 1 left the press release expressing Gary Findley’s delight at being “chosen” by Dr. John Hayes on its franchise propaganda blog.

BizCom proceeded to post the Restoration 1 branded excerpt of the “12 Dishonest Franchisors” book complete with a visible “fiverr” watermark on the front cover, the word “oportunity” in the table of contents, and the tiny disclaimer “Sponsored advertising content.  Restoration 1 provided this chapter to tell its story.” clearly intended for anyone reading the book through an electron microscope.

Invitation for Gary Findley to Restore the Credibility of Restoration 1

Gary Findley and/or Restoration 1 marketing executives have an open opportunity to explain their side of the story, to explain how our assumptions are unfounded or incorrect, or to acknowledge that, perhaps, they messed up and should make things right.

Here are some questions that we are sending them in the hopes that they will engage in open and honest dialogue about this important subject:

1)  Is Restoration 1 committed to complying with the FTC rules requiring the disclosure of payments, compensation or other significant business ties to those providing expert endorsements of companies?  Do you agree that if being named an “Amazing Franchise Opportunity” was contingent upon the payment of a fee, that Restoration 1 is likely legally (or at least ethically) bound to clearly state that Dr. Hayes provided a paid endorsement?

2)  Is Restoration 1 committed to transparency and honesty in its recruitment of franchise investors?  Is publishing a chapter that is written as if an objective 3rd party heaped praise upon Restoration 1 (when, in fact, Restoration 1 was heaping praise upon itself) consistent with your commitment to not misleading or deceiving potential franchise investors?

3)  In hindsight, does Restoration 1 regret participating in the “12 Amazing Franchise Opportunities” venture and/or regret prominently posting the paid nature of the promotion?  Was the hasty publication of the Restoration 1 branded e-book a good idea?

4)  In deciding whether to buy a chapter in BizCom’s book, did you or the marketing team at Restoration 1 weigh the potential downsides if the financial arrangement was exposed?  Did you worry that Restoration 1 could end up appearing to be engaged in deceptive marketing practices?  Or appearing to lack sufficient credibility through its actual accomplishments that it must pay for fake badges of credibility?

5)  Will Restoration 1 continue to promote its inclusion in Dr. John Hayes’ & BizCom’s “12 Amazing Franchise Opportunities” publication and branded spin-off publication, or has our series prompted the notification of past, current and future readers that the publication is paid advertising, not objective selection and analysis by an industry expert?

We might be snarky when we are calling BS on deceptive representations, but we are gracious when companies respond in an open and transparent way.

In franchising, it just doesn’t happen very often.

NOTE:  All companies and individuals discussed on Unhappy Franchisee are invited to submit corrections, clarifications, rebuttals or opinions by commenting on individual pages and/or by emailing us at UnhappyFranchisee[at]Gmail.com.  Thank you in advance for engaging in open and honest debate, as is the American way.

 

READ The Series “Dr. John Hayes’ Franchise Fraud School & Pay-For-Praise Emporium!”:

Series Index & Overview: Dr. John Hayes’ Franchise Fraud School

Part 1:  Dr. John Hayes & His 12 Amazingly Deceptive Franchises

Part 2: 6 AMAZING Franchise Deceptions of Dr. John Hayes

Part 3:  FASTSIGNS CEO Catherine Monson named Valedictorian, Franchise Fraud School

Part 4:  Dr. John Hayes’ Book Reviews Given an “F” for Fraudulent

Part 5:  FASTSIGNS Franchise Deception Seems, Well, Amazing. Comments?

Part 6:  DICKEY’S BARBECUE Franchise Reveals Deceptive Pay-for-Praise Tactics

Part 7:  Dr. John P. Hayes Franchise Books Pulled From Amazon

Part 8:  DENTAL FIX RX Franchise Complaints

Part 9:  The Amazing Franchise That Vaporized: Palm Beach Vapors

Part 10:  United Franchise Group (UFG) Franchise Complaints

Just published:  LIME PAINTING Franchise Integrity Questioned

FRANCHISE DISCUSSIONS by Company

_____________________________________________________________

OTHER FRANCHISE DECEPTION-FOR-DOLLARS POSTS:

FRANCHISE BUSINESS REVIEW Pay-For-Praise

FBR Franchise Business Review Promoting Illegal Earnings Claims?

Are Franchise Business Review Winners Violating the FTC Act?

FRANCHISE BUSINESS REVIEW: Justify or Retract Your Bogus Franchise Award

Dr. John Hayes Named Dickey’s Barbecue Pit one of the 12 Amazing Franchises for 2015.  Here’s how things turned out:

Dickey’s Barbecue Pit: The Musical

ARE YOU FAMILIAR WITH THE RESTORATION 1 FRANCHISE, GARY FINDLEY, DR. JOHN HAYES, & BIZCOM ASSOCIATES? 

PLEASE SHARE A COMMENT BELOW OR EMAIL US IN CONFIDENCE (UnhappyFranchisee@Gmail.Com).

Contact UnhappyFranchisee.com

TAGS: Restoration 1, Restoration 1 franchise, Gary Findley, Gary Findley Restoration 1, Restoration 1 franchise opportunity, BizCom Associates, BizCom Press, Dr. John Hayes, Dr. John Hayes franchise expert, Titus Center, Titus Chair, 12 Amazing Franchise Opportunities, Palm Beach Atlantic University Franchise Program, IFE, unhappy franchisee

One thought on “RESTORATION 1 Franchise Deception: Gary Findley Doubles Down

  • April 23, 2018 at 3:10 pm
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    It’s unfortunate that Franchising has come down to this but it has and its been like this for a while now. The recession starting back before 2008 hurt franchisors ability to grow or grow quickly. Most Franchisors I know have spent a fortune on franchise broker commissions but Franchise Brokers have been exposed quite a bit as just a bunch of individuals selling whatever franchise opportunities it it appears the prospective Franchisee is interested in. From my experience Franchise Brokers primary interest is selling a franchise, and that is normally put ahead of all other factors like is the franchise a solid franchise business opportunity.

    With very poor if any enforcement taking place it’s easy for the franchisor to opt for whatever seems to be working at the time, especially if the cost per sold prospect is lower than what they were doing before or if the results seem to be better than what they were doing prior.

    Franchisors know and understand that the market now is about as hot as it is going to get, the question is how long will the economy hold up where the prospects will have loans available to them or retirement savings they can access. Especially home equity loans which is the main way I see the majority of New franchisees entering the market today.

    It’s sad that so many Consumers are ignorant to franchising and have not figured out that the vast majority of time they could take the money they are handing over to a franchisor and invest it in there own business and see there chance of survival long term dramatically increase!

    Prospective Business owners need to consider what the franchisor is really bringing to the table. Is it a system that is so unique that it cannot be found a thousand different places on the internet, is it customers or the hope of customers that the prospective franchisee believes the franchisor will bring them? If it’s clients or customers they believe they will be benefiting greatly from then I highly suggest they investigate that very closely. In many cases there are a number of clients that come from having a national presence but what is the actual profit you will be receiving from each customer?

    There are some unique and solid franchisors out there that truly bring value to the table when selling franchises but there are way to many that being very little or even worse bring a large heavy chain wrapped around the Franchisees neck keeping them from succeeding. Anyone Considering going into a franchise needs to carefully do their homework with an open mind. Insecurity in your ability to succeed on your own is not a good reason to buy a franchise. Because in the end your ability to succeed could very well be severely limited by the decision to buy a franchise versus opening a business on your own. There are thousands of current and former franchisees that will attest to the fact that buying a franchise did nothing but keep them from being a success or even worse caused them to go bankrupt.

    All of this can be avoided if prospects will educate themselves and dig deep for the information they are needing to make a wise decision. Yes it can be hard because there is so much deception in advertising and deceptive tactics used but a person can get good information to make a wise decision in buying or not buying a franchise If they want.

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