Dickey’s Barbecue Pit: The Musical

Dickey’s Barbecue Pit:  The Musical is the satirical, unauthorized response to the Dickey’s Barbecue Pit franchise success story.  It features Chris Kelley, the Dancing Dean of Dickey’s Barbecue University.  Just in time for Oscar season!  Please watch, hare, repost and add your review below.

About Dickey’s Barbecue Pit:  The Movie:

(UnhappyFranchisee.Com)  DBRI, the Dallas-based franchisor of Dickey’s Barbecue Pit, sells families and individuals the dream of joining their “franchise family” and investing their futures into a Dickey’s Barbecue Pit franchise.  They portray themselves as having a passion for barbecue, a technologically advanced restaurant system, and a support team that really, really cares about franchisee success.

Dickey’s Barbecue Pit:  The Movie is our response to DBRI’s aggressively promoted Dickey’s Barbecue Pit success story… told using the sweet dance moves shown in the training videos Dickey’s publicly posts daily on YouTube.  Dickey’s training videos have no copyright verbiage or confidentiality warning… in fact they include links to social media with a gracious invitation to share.

Help Spread the Truth About the Dickey’s Barbecue Pit Franchise

Whether to invest in a Dickey’s Barbecue Pit franchise is a personal and family decision.

However, the Federal Trade Commission (FTC) enacted The Franchise Rule so that prospective franchise owners would have access to information necessary for making an informed decisions.

Dickey's Barbecue PitThe FTC intended for franchisees to have access to the experiences and candid opinions of both current and former franchisees; that is why Dickey’s is required to provide contact information for them.

In our opinion, Dickey’s management, its in-house legal department and its highly paid franchisor attorneys have effectively deprived prospective Dickey’s franchise owners  from hearing the experiences and opinions of current and former franchise owners – especially those who have failed.

Dickey’s franchise owners and employees, past and present, have expressed their fears of retaliation and litigation if they share their opinions with the media or prospective franchise owners.

(Ironically, DBRI does not hold itself to the confidentiality standards of most franchisors, as it posts operational manuals and internal training videos on publicly accessible sites without confidentiality notices or password protection.  See DICKEYLEAKS Dickey’s Barbecue Pit Confidential Material Available Online)

It’s up to us to warn our fellow citizens so that they can make informed decisions:

  • Please post links to this page or Dickey’s Barbecue Pit:  The Musical on Facebook, Twitter, and your social media accounts
  • Please urge anyone considering purchase of a new or existing franchise to visit UnhappyFranchisee.Com
  • Please urge the media to stop spreading the fake Dickey’s success story and print the truth
  • Consider a contribution to our informational campaign here:  Support UnhappyFranchisee.Com.
  • Support your local Dickey’s franchise.  The food is good… and they need all the help they can get!



Dickey’s Barbecue Pit on UnhappyFranchisee.Com



TAGS: Dickey’s, Dickey’s Barbecue Pit, Dickey’s franchise, Dickey’s Barbecue Pit franchise, Dickey’s franchise opportunity, DICKEY’S BARBECUE PIT:  THE MUSICAL, Dickey’s franchise parody, Dickey’s franchise satire, Dickey’s closed stores,  Roland Dickey Jr., Roland Dickey Sr., Laura Rea Dickey, Maurine Dickey, DBRI, Dickey’s Chris Kelley, Barbecue University, Unhappy Franchisee

15 thoughts on “Dickey’s Barbecue Pit: The Musical

  • Curious Franchisee

    I don’t know how I feel about the choice in music, but ok.

  • Yes, it’s kind of hard to find the right music (What IS right for franchise fraud?). That just kind of happened ;)

    I was saving the Texas swing tunes for Roland Jr.’s debut.

  • dancer

    would that be the 2 step hustle?

  • Bianca

    The song and dance Dickeys does for new owners is horrible. It’s only a matter of months before you do a song and dance of your own trying to balance all the bills and employees with a business model that even Travis Dickey said would fail.

  • Anonymous

    I personally think Chris will appreciate this.

  • Anonymous

    Ha, Chris would probably be flattered. Disgusting!!!

  • Next Super CIO

    Kinda sad and very, very close to the truth about Dickey’s. Churning, scamming, misappropriation of marketing fund (Fund were used frequently for Tech in the Box and other non marketing activities. The Marketing Fund is internally called “Slush Fund”.), and many, many more.

    Also, what was not enough outlined in the video, is the fact that franchisee and franchiser relationship is handled on threat basis all along the line from when you sign agreements until you go eventually bankrupt. I know from my own experience that I got threatened a couple of time after signing the FA. I would have immediately terminated the agreement but had already paid down a very substantial amount and couldn’t afford to terminate and not get back the money. Afterwards, I think, I should have terminated the agreement as soon as the threats began. Would have saved me a lot of headache and money. But this is the fact after the child fell into the well.

  • Anonymous

    I think this is a great way to educate the public. It should be on every TV news broadcast nationwide! I wish this type of information was out there when I was doing due diligence on Dickeys. Their deceit and fraud have financially destroyed families nation wide. The whole damn family belongs in jail, and when it happens….cocktail glasses will be raised across the nation in celebration!

  • Anonymous

    Anyone considering going into business with the family must RUN!

  • anonymous

    churning, churning, churning, keep those stores open- churn them
    that’s Bryan Pelt’s theme song

  • anonymous

    And they just had another round of layoffs.

  • anonymous

    Yes, and in 4 years have had 5 franchise directors, most without any notification.

  • Dickeys barbecue is a scam. You have warned not to do business with them.

  • Tracy Norris

    The truth of the matter is most of the franchises I meet when we purchased our franchise should not have been approved. We walked into DICKEYS with the greatest of interest and told them what we could comfortably afford to invest ” approximately 150k ” and were told that is was absolutely doable, 6 months later after construction issues ” thier referred General Contractor steals our 75k downpayment and major construction issues” we where 350k in debt !!
    Then after 18 months struggling to keep the doors open they approved another franchise 5 miles down the road from my location and just killed our business. So now we are bankrupt, broke, depressed and not only lost all our material possession we lost our GOOD NAME in our community, our church, and even our family. DICKEYS doesn’t just take all your money and bleed you dry they take your respect !!!!

  • Dont open a Dickeys

    100+ stores closed in a year.

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