Geeks on Call President Richard Artese is promoting the newly relaunched franchise as a low-cost, high-potential opportunity.
The new Geeks on Call franchise, according to Rich Artese, does not require technical expertise, just a love for sales, “helping others,” a $20,000 franchise fee and a flat monthly fee of $500.
In exchange, according to Artese, Geeks on Call franchise owners receive use of the “trusted brand,” as well as “back-end support including national brand marketing, sales advisors, a national call center, access to a national network of technical experts and partnerships with several telecom and IT Service products.”
A number of former Geeks on Call franchise owners have expressed concern, dismay and warnings about the rebirth of the Geeks on Call franchise program, which ceased selling franchises a few years ago amidst financial turmoil, lawsuits and controversy. Many of the former franchisees expressed concern about the leadership and ethics of Richard Artese, the controversial president of the Geeks on Call.
On 9/17/2011, commenter Luis wrote:
As long as Richard Artese is part of this organization, I would highly recommend not becoming involved with this venture.
The original concept was a sound business model until Richard Artese and Richard Cole took the company down a very unethical path. That is one of the reasons so many of the executives who started and grew this company into a leading franchise brand left the company.
The company has fallen far from those days with Artese running the show.
By 2005 over 350 franchise locations were granted or operating but today that number is well under 100.
There have been many failures and many people have lost money betting on the current management team.
My advice – While the new model and low monthly franchise fees may be attractive, do not do business with Geeks On Call while Richard Artese is still involved due to ethical reasons.
Are you familiar with Geeks on Call, or the leadership of Richard Artese? Are the warnings justified, or is the new Geeks on Call franchise a great low-investment opportunity in the dynamic service sector? Please share a comment below.
Read past posts and discussions on Geeks on Call here:
GEEKS ON CALL Franchise: They’re Ba-a-ck! September 15, 2011
GEEKS ON CALL Notice of Default & Foreclosure November 5, 2009
GEEKS ON CALL: Latest Franchise Rumors, Allegations October 14, 2009
Geeks On Call Franchisees Allege Their Franchisor is Breaking Law December 26, 2008
Geeks on Call Franchisees Sue Struggling Franchisor December 20, 2008
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