DAVIDOVICH BAKERY: Part of the NYC Bagel Scam?

Davidovich Bakery branded franchise ads have been running on Craig’s List for nearly a month.  The text and contact information is the same as that used by the NYC Bagel scam.  Davidovich Bakery’s Marc Fintz denies any involvement with the ads.  Why does Davidovich Bakery allow the scam ads continue to run with their name, logo and store photo?

(UnhappyFranchisee.Com)  New York-based Davidovich Bakery claims to be the “ONLY wholesale bakery that makes HAND ROLLED bagels… in the world…”

Davidovich BakeryThey are also the bagel supplier of choice for Joe Smith’s NY bagel scam.

Davidovich Bakery principals Gene Davidovich and Marc Fintz are well-aware of the illicit and predatory conduct of Joe Smith, Dennis Mason & the NY Bagel Scam (aka NYC Bagel & Sandwich Shop Scam).  We have made sure of that.

Up until now, we have assumed that they just looked the other way and didn’t care that their bagels were being used as a prop to destroy individuals and families across the country.

However, the dozens of Davidovich NYC Bagel Franchise ads on Craig’s List – and Marc Fintz’s apparent unwillingness to demand their immediate removal – have us wondering.


The ads on Craig’s List (currently 16 ads targeting markets from Baltimore to Miami) bear the garish headline:


Davidovich Bakery NYC BagelThe NYC Bagel & Sandwich Shop logo has been adulterated to include the trademark-protected Davidovich Bakery logo.

The ad text is the same boilerplate NYC Bagel & Sandwich Shop pitch with the trademarked Davidovich Bakery name added:

This is the Hottest New Franchise Available for a limited time only, an exceptional Fall Special 2018 program within the [LOCAL MARKET NAME] areas. SITES AVAILABLE NOW !!!
Our DAVIDOVICH NYC BAGEL SANDWICH SHOP franchised stores offer over 20 different varieties of award winning all natural Hand Rolled Bagels…

The contact number in the Davidovich-branded ad is the same as the contact number that connects would-be victims to the NYC Bagel scammer Dennis Mason (and his many aliases, such as Brian Scofield, Keith Samuels, David Malin, etc.):

For full details, call Franchise Dept. toll free at; 833-372-2740, 7 Days a Week.

The photographs accompanying the ad are a hodge podge of NY Bagel Cafe and/or NYC Bagel shops with at least one picture from the Davidovich Bakery

There is one major difference between the hundreds (literally) of “NYC Bagel & Sandwich Shop” scam ads running on Craig’s List and the “Davidovich NYC Bagel Franchise” ads.

The Davidovich Bakery-branded ads cite a $29,500 franchise fee – $7,000 greater than the non-Davidovich ads.

In the past, NY Bagel scammers Dennis Mason & Joe Smith have enticed franchisees with the offer of a $7,000 commission/referral fee?

Marc Fintz did not take kindly to the inference that Davidovich may be getting a cut of the spoils – and there is no hard evidence of it – but the fact that is has been 23 days that Davidovich has allowed these ads to run without (to our knowledge) demanding they be taken down is curious and troubling.

Davidovich Bakery Denies Involvement With Illegal Davidovich Franchise Ads

16 ads for the “Davidovich NYC Bagel Franchise” appear to have been posted October 12, 2018.

We notified Marc Fintz and Gene Davidovich 4 days later on October 16, 2018.

Marc Fintz replied:

We are not a Registered Franchisor and we have no ads for the solicitation of Franchisees directly through our company.   I am reviewing shortly.  Thank you for your inquiry.

All Natural Products Davidovich Bakery

We continued to ask Marc Fintz about the ads which continued to run uninterrupted.  On November 2nd, Fintz replied:


As of November 7, 2018, the ads continued to run uninterrupted across the Eastern U.S..  We asked Marc Fintz again what his review uncovered.  He replied:

I am aware of your work and believe we have communicated on these issues previously.

We are a supplier. (PERIOD) (EXCLAMATION POINT).

As a company that values it’s intellectual property and has spent time and money developing it we have NUMEROUS instances of violations from logo to slogan to photos.  These are all dealt with in accordance with a similar protocol. While I am not at liberty to fully disclose all that occurs I have tried to re-emphasize that we address and take the matters seriously.

You reference a “Davidovich Franchise Department Phone Number”.  No such number has any affiliation with us whatsoever.  Furthermore, IU never met, spoke to, emailed with or have any idea who DENNIS MASON is, or if he is even real.  I believe I have mentioned this in prior communication.

As for the concerns you have expressed I can only, at this point, indicate that they do not fall on deaf ears and are being addressed.

No person can ever say with any substantiation that Our company directly, or indirectly:

1.   Solicited them for any Franchise opportunity anywhere;
2.   Ever took 1 dime for any opportunity;
3.   Every colluded with, conspired with, or partnered with any party to establish any business that wasn’t completely LEGALLY established and accounted for.

It simply is not how we do business.

Marc Fintz Could Have Ads Pulled With One Phone Call.  Why Hasn’t He?

Marc Fintz It’s now November 8th, nearly a month after 16 supposedly unauthorized ads began running for the non-existent “Davidovich NYC Bagel Franchise,” and they are still running.

If Davidovich Bakery intellectual property has indeed been hijacked by a customer and used without their permission, why hasn’t Marc Fintz or his attorney picked up the phone and demanded that they be immediately removed?  It takes, literally, seconds to remove a Craig’s List ad.

Why has Marc Fintz, Gene Davidovich and allowed these ads to seemingly go unaddressed?

One possible explanation is that they are building a legal case against Joe Smith & the NYC Bagel Scam.

That seems unlikely as they have never uttered a negative word about their long-time client.

Another explanation is that they are complicit in the fraudulent scheme and are getting a share of the spoils ($7,000 per franchise fee collected?)

Marc Fintz calls that insinuation “borderline libelous” and denies it.

Another explanation is that Marc Fintz, Gene Davidovich and Davidovich Bakery simply don’t give a damn.

Don’t give a damn about the use of the company name, trademark and reputation.

Don’t give a damn about the victims of the Davidovich NYC Bagel Scam.

And that as long as somebody’s buying their rock-hard, frozen, par-baked bagels, they really don’t care what they do.

[NOTE:  Marc Fintz, Gene Davidovich & Davidovich Bakery have been invited to provide corrections, clarifications, rebuttals, and/or updates to this post.]

Stop the NY Bagel Scam Videos

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Contribute what you can:

Stop the NY Bagel Scam GoFundMe page


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NY BAGEL CAFÉ Franchise: How Many Have Closed? [UPDATED]

NY BAGEL CAFÉ Guilty of Fraud, Fined $764,899.33

NY BAGEL SCAM Washington Enforcement Order

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Contact UnhappyFranchisee.com

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