7-Eleven franchisees are mad as hell and not taking it anymore.
(UnhappyFranchisee.Com) Many 7-Eleven franchise owners claim that they have been victimized by a brutal, exploitive scheme wherein 7-Eleven, Inc. seizes their franchised stores with the intention of reselling them at a profit to new franchisees, an industry practice known as “churning.”Many of these stores were operated by honest, compliant franchisees and their families for decades and had built up goodwill worth hundreds of thousands of dollars.Insider whistleblower Kurt McCord has seemingly validated many of these claims (See 7-ELEVEN Bombshell: Insider Accuses 7-11 of Predatory Franchise Practices).7-Eleven franchise owners are fighting back with a slew of lawsuits against 7-Eleven, Inc. (See Has 7-ELEVEN Declared War on its Franchisees? (Index) )
The most recent suit, filed by 7-Eleven franchise association (FOAGLA, Inc.) comprising more than 1200 franchisee members and five individual franchisees (See 7-ELEVEN Franchise Lawsuit Alleges Exploitation of 7-11 Franchise Owners) has generated a virtual public relations nightmare for 7-Eleven, Inc.’s franchise program.
A Public Relations Nightmare for 7-Eleven Franchise Recruitment
7-Eleven is no stranger to negative publicity.
In fact, if you search “7-Eleven” in Google News you will see ghastly stories of armed robberies, assaults, murders and mayhem occurring at 7-Eleven stores every week.
However, these franchisee lawsuits are undermining the aggressive and orchestrated recruitment drive 7-Eleven has undertaken to fuel its ambitious North American expansion.
No matter what happens with the individual lawsuits, the attractiveness of the 7-Eleven franchise as an investment opportunity is being called into question both in the mainstream business media and the ethnic
Recent 7-Eleven Franchise Stories
|Franchisees Take 7-Eleven to Court for Alleged Racial DiscriminationFranchisees Take 7-Eleven to Court for Alleged Racial Discrimination|
|7-Eleven Discriminates Against Its Franchisees, Claims Lawsuit|
|7-Eleven Takes Big Gulp Out Of American DreamFor South Asian immigrants to the U.S., owning a 7-Eleven franchise is no longer the golden ticket to the American dream that it once was.|
L.A.-area association suing c-store corporation, alleges intimidation, “churning,” more
|Franchisees Call 7/Eleven ‘Almost Pathological’Courthouse News Service|
||7-ELEVEN Franchise Lawsuit Alleges Exploitation of 7-11 Franchise Owners7-ELEVEN Franchise Blues – A Protest SongHas 7-ELEVEN Declared War on its Franchisees? (Index)|
What do you think?
Will 7-Eleven be able to effectively recruit new franchise owners to invest when their current franchisees are calling it a brutal and predatory scheme?
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