A Dickey’s franchise owner states the Dickey’s Barbecue Pit franchise is “like a glorified pyramid scheme that takes all your money, sues you for more, and leaves you homeless and penniless.”
UnhappyFranchisee.Com recently received a very compelling account from an anonymous Dickey’s Barbecue Pit franchise owner entitled:
Dickey’s Barbecue Pit: How to lose everything you own (and your livelihood) in 5 years or less.
See Part One of this first-hand account here:
In Part One, Anonymous Dickey’s Franchisee alleged that Dickey’s Barbecue Pit franchise personnel lie to franchisees about unit profitability, use underhanded techniques to extract additional monies from franchisees, and get vendor kickbacks at franchisees’ expense.
In Part Two (below), Anonymous Dickey’s Franchisee states alleges that Dickey’s provides inadequate franchise support, ineffective marketing and is indifferent to the plight of its failing franchise owners.
Allegation: Dickey’s Provides Little to No Franchise Support
Anonymous Dickey’s Franchisee writes:
For the first couple of years of owning a franchise, there was little or no support at the local level. We would see someone from the corporate office about once every three months. We often wondered what they did with the 9% we were paying them weekly.
We very rarely seen local advertisements, and when we did, there were usually misprints. I received one in my mail yesterday that listed only two Dickey’s in this state when there are several more.
They also listed a few in neighboring states, but not all of them. If you are taking the time and spending the money to advertise, wouldn’t you want to get it right and maximize your exposure?
As of last year, we could request some of our ad money be allocated to specific local vendors, but that was usually declined. Nobody I know (and I know a lot of people at Dickey’s) could effectively tell me how and where the money is spent.
I know factually that several heads of the marketing department have been fired for overspending. Believe it or not, when that was happening, most restaurants were producing record sales. But when the department goes “upside down” (Dickey’s phrase, not mine) then they have to stop spending for months just to catch up.
I have taken more than my share of calls from local ad vendors looking for payments months overdue that DBRI has owed.
Share your opinion below: Does Dickey’s provide valuable support and effective marketing that justify 9% of gross sales?
Allegation: Dickey’s Knowingly Sells to Undercapitalized Franchisees
Anonymous Dickey’s Franchisee writes that Dickey’s Barbecue Pit will knowingly sell franchises to those with inadequate capital or experience.
This same allegation made regarding Dickey’s sale to and termination of registered sex offender and undercapitalized franchisee James Neighbors (Read DICKEY’S BARBECUE PIT Franchise: Roland Dickey Sells to, Then Sues, Registered Sex Offender)
According to Anonymous Dickey’s Franchisee:
I read a comment on unhappyfranchisee.com that says DBRI is overselling. This is partly true, but I will tell you what I was told by a member of the Franchise Development Team.
I asked why they were selling franchises to some questionable people with sketchy backgrounds and questionable finances and ethics.
This individual replied: “We have to sell to undercapitalized bottom feeders in order to grow. Our magic number is 500 restaurants, which is the point where we start attracting serious buyers with endless capital that will buy up entire states”.
I don’t know about you, but that is the first time I realized for sure that this Franchise was not for me.
Does Dickey’s knowingly sell to unqualified franchisees just to pad its numbers and collect fees? Comment below.
Allegation: Dickey’s Sets Up Franchisees for Failure Then Sues Them
If these allegations are true, Dickey’s Barbecue Pit is one of the most insidious and evil franchise organizations of recent times (and that’s saying something).
Anonymous Dickey’s Franchisee alleges that Dickey’s sets up franchisees for failure, then either resells their franchises or sues them for hundreds of thousands in damages.
It was around that time that the final straw came for me. In a state with exactly two Dickey’s restaurants in it (approximately 20 miles apart), DBRI had the testicular fortitude to open a third Dickey’s exactly 3.1 miles from my location on the same street! I was approached by Richard Phillips (director of sales) and Lauren Parker (assistant director of sales) who informed me of the sale.
Richard put his hand on my shoulder and said “don’t worry about it, they have absolutely no restaurant experience, you will own that restaurant within a year”.
My restaurant is now closed and the new restaurant remains open. The new restaurant took 20% of my business in a brand new market with little competition.
DBRI forced the competition down my throat and I lost because the new store had more capital than I did.
When the new store opened I dropped below my break-even point and stayed there for over a year hoping it would change, but it didn’t.
I received numerous emails and phone calls from the corporate office saying my sales are down, what are you going to do about it? I asked that they help with some extra advertising and it never happened.
DBRI watched me fail for over a year and never once offered a solution to the problem they caused. I received a letter the other day following an email to my attorney stating DBRI would be suing me for liquidated damages for just under $500,000.
I am already in the hole to debt collectors for $200,000 and the bank has filed a suit requesting they take immediate possession of my house.
No one needs to go through what I am going through right now, please don’t believe a word DBRI says to you, Roland Dickey Jr. would sell his grandmother to make a dime.
What do you think? Is the Dickey’s franchise a predatorial scam that preys on franchisees?
Allegation: Dickey’s is a Dictatorial Pyramid Scheme
Anonymous Dickey’s Franchisee concludes:
I leave you with these thoughts: DBRI, to me, resembles a narcissistic dictatorship that is chasing the almighty dollar into purgatory.
In reality, it feels more like a glorified pyramid scheme that takes all your money, sues you for more, and leaves you homeless and penniless.
What do you think? Is Dickey’s a “glorified pyramid scheme” or a legitimate opportunity?
ARE YOU FAMILIAR WITH THE DICKEY’S BARBECUE PIT FRANCHISE OPPORTUNITY? SHARE A COMMENT BELOW.
Tags: Dickey’s Barbecue Pit, Dickey’s Barbecue Pit franchise, Dickey’s franchise lawsuit, Dickey’s Barbecue Pit franchise complaints, Dickey’s Barbecue Pit franchisee lawsuit, Roland Dickey Jr., Roland Dickey, Dickey’s Barbecue Pit closed, Dickey’s complaints, Dickey’s lawsuits