DICKEY’S Franchise: Open Letter to Roland Dickey, Jr.

Dickey’s Barbecue Pit President Roland Dickey, Jr. appears to have approved and signed a franchise agreement with a 54-year-old man with a troubled financial and criminal past who lacked experience and adequate funding. 

Dickey’s terminated the man’s store after 3 months, sued him and is seeking $675,122.55.

 UnhappyFranchisee.Com gives Roland Dickey, Jr. an opportunity to justify (what appears to us to be) Dickey’s questionable franchise practices.

(UnhappyFranchisee.Com) Last night we published a post about Dickey’s lawsuit against Johnson City, TN franchisee James Neighbors.

This morning we sent an email to Roland Dickey, Jr. and copied Dickey’s franchise sales guy Jerrel Denton and Assistant General Counsel Christine S. Johnson on it.

[Are you familiar with Dickey’s Barbecue Pit franchise?  Please share a comment – positive or negative – below.]

Previous emails to Mr. Dickey, Jr. have not been answered, so we posted the email here in case he and others Dickey’s personnel are reading our humble blog.

August 5, 2014

Mr. Dickey:


UnhappyFranchisee.Com invites your input, response, rebuttal or clarification on our latest post (or any of the others).  While we are not shy with our opinions on franchise matters, we value open and honest discussion and debate above all.  We are diligent in representing opposing views and don’t hesitate to admit when we’re wrong.


We invite your response to the questions we raise in our post on Dickey’s lawsuit against James Neighbors:

DICKEY’S BARBECUE PIT Franchise: Roland Dickey Sells to, Then Sues, Registered Sex Offender


This lawsuit seems to be a PR nightmare in the making for Dickey’s, does it not?


Roland DickeyIt appears that you personally signed a franchise agreement with an undercapitalized, 54 year old registered violent sex offender with a recent history of bankruptcy, then terminated him 3 months after his Grand Opening for falling $1200 behind in payments.  You are now suing for liquidated damages over $600,000.



If your lawsuit complaint is to believed, you didn’t know about his criminal or credit history, which makes you and Dickey’s seem irresponsible, if not clueless.


If Dickey’s DID run background and credit checks (like, I assume, every responsible franchisor in America), then Dickey’s is being misleading in its court filings and reckless in its franchisee recruitment process.


Is there another side to the story?  Are we missing something?


We invite your side of the story.  While often attorneys automatically advise not to discuss current litigation, we think you may want to challenge them a bit in this case.  We can’t tell your side of the story unless you share it with us.  At this point it seems to us that you took a franchise fee from a man who never should have been approved for a franchise, and now your attorneys are bent on crushing what little is left of his and his wife’s lives.  It seems a bit cold and predatory to us, and something that prospective franchisees should definitely consider if considering a Dickey’s franchise, but of course this is opinion and we could be wrong…


Please let me know if our perception is incorrect.




Also read:

DICKEY’S BARBECUE PIT Franchise: Roland Dickey Sells to, Then Sues, Registered Sex Offender

DICKEY’S BBQ Is Dickey’s Overselling its Franchise Opportunity?

DICKEY’S BARBECUE PIT Franchise Complaints

DICKEY’S BARBECUE PIT Makes an Unhappy Franchisee Happy





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