Deli Delicious Franchising Inc. has not been approved to sell franchises by the California Department of Financial Protection & Innovation (CDFPI) since 2019. However, that hasn’t stopped them from selling an illegal franchise without a valid FDD or registration last year. The CDFPI has hit DDFI with a Notice of Violation. In his response on behalf of his clients, attorney Stephen Colley may have gotten himself and his client in more hot water. At least we hope so. by Sean Kelly
(UnhappyFranchisee.Com) Deli Delicious Franchising Inc. (DDFI), & Ali Nekumanesh have long had a somewhat tenuous relationship with the truth.
And they tend to hire attorneys who are willing to do or say whatever helps them get their way… no matter how preposterous.
Attorney Stephen Colley has contributed (another) new low in his response letter to the Department’s Lindsay Nelson.
In that letter, Colley characterizes the mild-mannered Hadi Hobab as a vindictive hot head who promised to destroy the company that he had created (of course he claims he was told this by Ali Nekumanesh).
Colley’s letter states:
The difficulties began with a son (Hadi) of the founder having a major falling out with his father. He made it clear he was going to be very vindictive and promised to destroy the company—I know it sounds excessive, but an officer of the Franchisor, Mr. Ali Nekumanesh, heard him say it, and the son has gone to great lengths to harm the business.
He attempted to minimize the dispute over Mohammad Hobab’s disastrous decision to force franchisees to switch from fresh to frozen bread as being about replacing “a baker who was friendly with the complaining parties.”
Regarding multiple lawsuits and complaints from consumers regarding Deli Delicious’ deceptive marketing of its thaw-and-serve bread as “fresh” and “organic,” Stephen Colley tried to minimize it as:
Several customers made complaints with store owners regarding the freshness of the bread which my client believes are frivolous claims.
Perhaps Attorney Stephen Colley Didn’t Expect His Letter to Go Public
Franchisor attorneys are spoiled by the secrecy afforded them by NDAs, private arbitration and gag orders.
Thankfully, the California Department of Financial Protection & Innovation (CDFPI) makes its franchise registrations and correspondence public.
Here is my letter refuting of Colley’s claims and requesting full disclosure of the true issues and risks” of the Deli Delicious Franchise Opportunity:
Documents Related to Deli Delicious 2021 CA Franchise Violation
NOTE: We’ve invited Stephen Colley, Ali Nekumanesh and others at DDFI to respond, clarify, rebut. We’ll let you know what they say.
If you have information you’d like to share with the California Department of Financial Protection & Innovation (CDFPI), please email me for contact information.
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