Craig Tractenberg, a partner at Philadelphia law firm Fox Rothschild, claims that he’s a “Super Lawyer.” Web publisher Sean Kelly has been on the receiving end of Tractenberg’s bizarre threats and bullying twice. Both times Tractenberg’s clients wound up with additional bad press, and the last time Tractenberg wound up with an ethics complaint filed with the Disciplinary Board of the Supreme Court of Pennsylvania. Kelly reaches out to the franchise and legal community to explain if there’s method to this madness.
(UnhappyFranchisee.Com) by Sean Kelly I am going to suppress my urge to mock litigation attorney Craig Tractenberg’s professional bio (which is filled with accolades along the lines “named Best Lawyer by BestLawyer.Com” or “named Super Lawyer by Super Lawyer” and even includes his prestigious entry into the “Who’s Who of International Attorneys”)
Assuming we use the definition of success as getting paid lots and lots of money, I will even acknowledge that Craig Tractenberg is a highly successful attorney.
Franchisors are obviously willing to pay him obscene amounts of money, and my sincere question, based on the two dealings I have had with him, is: Why?
Both times he threatened me his threats were, on their face, puzzlingly ludicrous.
Both times he persisted, even after it should have been clear that his tactic wasn’t going to work.
Both times he doubled down on statements that were not only false, but were easily disproven.
Both times he represented clients who were upset about negative posts, and both times Tractenberg’s tactic’s earned his clients even more negative attention… and still, I assume, they paid his fat invoices and continued to retain him.
I don’t get it. I hope someone can help me understand.
Read my complaint to the Discliplinary Board here: Craig Tractenberg Ethics Complaint
Read additional information submitted to the Disciplinary Board: Tractenberg Complaint Additional Information
In 2014, Tractenberg claimed that my direct quotes from a U.S. Attorney’s press release constituted defamation
My first email from Craig Tractenberg was back in July, 2014, when he was with Nixon Peabody,. I had posted a press release from the U.S. Attorney in NJ announcing the conviction of Nick Papanier, Sr., owner of the Primohoagies sub chain and the independent food supplier Nellie’s Provisions.
The press release stated that Primohoagie’s franchisees (and other restaurant owners) had purchased meats and cheeses from Nellie’s Provisions, sometimes paying in cash.
Nick Papanier, Sr., as part of his plea deal, had admitted that he owned Nellie’s Provisions and that he had diverted over $500,000 in cash for his personal use, which he hadn’t declared nor paid taxes on.
Tractenberg sent us a bizarre email addressed “Dear Mr. Gardner.”
Tractenberg apparently thought franchisee attorney Ron Gardner (who has no connection to the site) published the site and planted the article.
Tractenberg stated the post was defamatory because “The only connection between the crime and PrimoHoagie is that Nick Papanier founded Primohoagies. No franchisee funds were paid in cash. No franchisee funds were taken and not reported.”
Tractenberg continued his threats of a defamation suit even after he was informed Gardner had no connection to the site.
We contacted the U.S. Attorney’s office and they affirmed that Tractenberg’s statements were contradicted by court record and his client’s testimony.
Nick Papanier owned both companies. Franchisees had paid in cash. Some franchisee funds were diverted by Papanier to his personal accounts.
Tractenberg, strangely, called the U.S. Attorney’s statements “reckless,” but offered no indication as why.
Tractenberg looked pretty foolish, earned his client an additional post or to, and didn’t help his relationship with the U.S. Attorney.
I sent him a final email with some advice:
Just so you’re clear, we don’t delete posts or comments and we don’t get intimidated by threats and nasty emails, even from big firms like Nixon Peabody. We know our rights and we are familiar with defamation law. We have been hit by two unfounded lawsuits and have prevailed both times. Both the Plaintiffs and their attorneys received much more negative publicity than they had in the first place.
So I would like to extend a couple of invitations.
The first invitation is that, in the future, you contact us with concerns in a respectful and cooperative manner. It will be better for you if you don’t tell your clients that you might be able to intimidate us into removing posts. That’s not going to happen. However, you are free to tell your clients that you have the ability to provide corrections and their side of the story, and that UF is professional, responsible and responsive.
My second invitation was to man-up and apologize to us. We didn’t hold our breath.
Tractenberg returned with outrageous threats… and created unwanted publicity & legal exposure for his client.
Tractenberg not only didn’t heed my advice he upped the ante.
He called on behalf of his clients School of Rock & Sterling Partners, demanding that I remove all content mentioning them (mostly consisting of bullying complaints by their own franchisees).
If I refused, he stated he would ruin my reputation by releasing embarrassing financial, litigation and divorce records he had compiled on me… plus his clients would sue me.
Craig Tractenberg made a number of false statements of fact:
- He stated that he had my divorce records. I have never been divorced.
- He stated that he had written proof that I recommended a royalty strike. No such document exists.
- He stated that the Code of Conduct for attorneys does not prohibit making extortion-like threats against an unrepresented non-attorney. I don’t believe that’s true.
- He threatened to go through with his threat to spread these false statements to my detriment if I do not meet these demands… which seems like extorion to this non-attorney.
I filed a complaint against Tractenberg with the board that oversees attorney ethics in PA.
I have published a barrage of posts about his and his client’s bullying threats, and have a lot more to say on the subject.
One attorney has already told me Tractenberg has put Sterling Partners and School of Rock at risk for a defamation suit.
I warned Tractenberg three years ago that bullying me would backfire… and so it has.
Is there any logic to his actions, any legal strategy here that I am missing?
I haven’t reviewed his litigation track record, but from my experience Craig Tractenberg acts recklessly and with disregard for the best interest of his clients.
Can someone please explain to me what is so super about this super lawyer?
Because I’m just not seeing it.
Read Kelly’s letter to the Disciplinary Committee here: Craig Tractenberg Ethics Complaint.
Further reading on the School of Rock / Sterling Partners Controversy:
Craig Tractenberg also threatened UnhappyFranchisee in 2014:
ARE YOU FAMILIAR WITH CRAIG TRACTENBERG, FOX ROTHSCHILD, STERLING PARTNERS, RICK ELFMAN, SCHOOL OF ROCK CEO DZANA HOMAN, & THE SCHOOL OF ROCK FRANCHISE OPPORTUNITY? SHARE A COMMENT BELOW.
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