Despite Alesia Visconti Denial, Franserve Brokers Promote Davidovich NYC Bagel Scam

Franserve CEO Alesia Visconti claims that Franserve ejected the Davidovich NYC Bagel & Sandwich Shop franchise from its promoted franchises.  Why are numerous Franserve brokers continuing to promote the known scam?

(UnhappyFranchisee.Com)  Recently we posted: NYC Davidovich Bagel Ejected From International Franchise Expo (IFE)

Shortly thereafter, the International Franchise Professionals Group (IFPG) also ejected the NYC bagel scammers:  Davidovich NYC Bagel Ejected From International Franchise Professionals Group (IFPG)

Yesterday we asked Are FRANSERVE Brokers Promoting the Davidovich NY Bagel Franchise Scam?

CEO Alesia Visconti Claims Franserve Also Ejected Davidovich NYC Bagel and Sandwich Franchise

We received an immediate, somewhat indignant denial from Alesia Visconti, CEO of Franserve, Inc. and CEO of Franchise Dictionary Magazine:

Alesia Visconti FranserveI would like to speak with you regarding your recent email blast about FranServe possibly supporting a scam.

That is incorrect.

You have your facts wrong.

We took immediate action when the IFE ejected this brand and  did the same without any prompt.

And I personally reached out to the promoters at MFV who put on the expo to clarify their stance.

I can be reached at the number below.

I’m unhappy that you do not have your facts right and put our name in jeopardy.

Alesia Visconti, CFC


While we appreciate Ms. Alesia Visconti’s quick response, a phone conversation would be much more productive if she gets her facts straight regarding her own organization.

As of this morning, numerous Franserve brokers continue to promote the Davidovich NYC Bagel and Sandwich Shop scam.

Franserve Brokers Continue to Promote the Davidovich NYC Bagel Scam

Here are a few who are displaying the Davidovich NYC Bagel logo and description, and who are accepting requests for more information, as of this morning.  The links are to the broker’s NY Bagel listings:


Julie Goldberg FranserveJulie and Jon Goldberg (Franserve Broker)
Evergreen Franchise Advisors, LLC
3605 Sandy Plains Road STE 240-117
Marietta, GA 30066
Julie: 480.227.4277 Jon: 480.221.5813

Richard Weintraub FranserveRichard Weintraub (Franserve Broker)
Your Franchise Advisors
Charleston (and vicinity), SC

Steve Savoni (Franserve Broker)
1522 point Dr
Bensalem, PA 19020
tel: 215-570-3985

If Alesia Visconti is correct that Franserve ejected Davidovich NYC Bagel, why are Carol Pratt, Julie & Jon Goldberg, Richard Weintraub, Steve Savoni and likely other Franserve Brokers still promoting the proven and widely discredited franchise scam?

INVITATION TO FRANSERVE LEADERSHIP & MEMBERS:  It is our opinion that the FRANSERVE partnership with a known and proven scam artist does a disservice to legitimate franchisors (including IFPG franchise partners), your members, and especially to the franchise buyers who rely on FRANSERVE brokers for trustworthy guidance.   However, we are open to alternative viewpoints and interpretations.  We invite & welcome explanations, clarifications, rebuttals, and opinions both from IFPG leadership, staff, members and franchise partners. 

We are especially interested in hearing which brokers and groups are willing to commit to spreading the word about the risks associated with the Davidovich NYC Bagel & Sandwich Shop and its variations.



TAGS: Alesia Visconti, Franserve, Franserve Franchise Brokers, Franserve Franchise Consultants, Clubstore Outlet franchise, franchise scams, Franchise brokers, Davidovich NYC Bagel & Sandwich Shop, Davidovich bakery, Davidovich Bagels, Davidovich franchise, NY Bagel Cafe, NYC Bagel franchise, Joe Smith, Dennis Mason, Marc Fintz, Marc Zirogiannis, Gene Davidovich, Gene Shvedov,

11 thoughts on “Despite Alesia Visconti Denial, Franserve Brokers Promote Davidovich NYC Bagel Scam

  • June 20, 2019 at 6:38 pm

    Why would Alesia Visconti need MFV to tell her Davidovich NYC Bagels is troubled franchisor?

    Does Franserve not do their own due diligence on the franchises they sell?

  • August 17, 2019 at 1:13 pm

    FranServe is growing too quickly and is about to implode. 90% of their brokers are brand new and fail within one year. Don Clayton will make up any lie he needs to get you to do the FranServe Broker Training for $25,000 to ensure they can refill the failing brokers with new failing brokers.

    I was at their convention convention this heat, it was a complete joke. It was a complete money grab for Alesia Visconti. The franchisors who attended said it was a “shit show” and will not attend again. The first day was open to the public, 5 people showed up! Way too many franchisors and very few experienced brokers.

    What’s is Alesia’s background anyway?

  • October 5, 2019 at 6:52 pm

    Hi Mike! I’m a Business student studying FranServe as a franchise option. If you are available, I’d love to ask you some questions.

  • November 12, 2019 at 12:49 pm

    While the groups like FranServe do in fact work with many great franchise brands, their vetting process is all but non-existent. They do not review FDD’s, verify registrations or speak with any franchisees. These franchisors pay an annual fee to be in the group and FranServe owner Alesia makes a lot more money on the annual membership fees than she does on the 5% royalty they take for deals done. Here is basically how it works… They promise the moon to a franchisor for a few grand a year so the franchise signs up. The brokers try to promote it to their clients but eventually their clients learn that the franchise is not a worthwhile investment.

    A previous post asked about Alesia’s background… She owns a resume writing service, joined FranServe as a broker then bought out the previous owner, Tim. Her actual franchise experience is very limited.

    Here is the truth and the scary part… FranServe has about 400 brokers and works with a little over 500 franchise brands. The entire FranServe organization does 350 – 400 deals per year. Do the math on that one and you quickly realize that’s a lot of brokers and franchisors not getting what they were told.

  • November 14, 2019 at 5:24 pm

    Most brokers in IFPG, Franserve, etc…are not making money and many franchisors get no franchise sales.

  • December 4, 2019 at 12:08 pm

    I was promised all sorts of great things when I joined FranServe. Don Clayton told me that most brokers do anywhere from 5 to 20 deals a year and that the failure rate was practically non-existent. Don also told me that he joined as a broker as well and had such great success he wanted to share the opportunity with others. About 6 months after joining, and getting no where I learned that most brokers were in the same boat as me and just chasing crappy leads with no success. I also learned that Don never joined FranServe as a broker but was strictly hired as a broker recruiter. I also learned that the people I spoke with prior to joining FranServe were all paid to speak to me and tell me great things about the opportunity. Talk about a scam!

  • December 5, 2019 at 5:42 pm

    If I had any advice for people joining FranServe, IFPG, BAI I’d say do more homework. Brian Felderstien from BAI runs ads that he makes $250k a year as a franchise broker yet cannot produce a single actual franchise deal done in years. He is just a recruiter for more brokers. Don Clayton swears he was so successful as a franchise broker that he wanted to share it with others… He too is just a recruiter for new brokers. Want to buy his swamp land too? These guys make so much money recruiting the next sucker and never have to deal with you again. As a franchisor who works with brokers I will say some make a great living and serve us well, but most are pretty much panning for gold.

  • December 12, 2019 at 4:49 pm

    I have been exploring joining FranServe as a broker and have been speaking with a few people. I did a google search for Alesia Visconti, FranServe’s CEO and noticed that she is part of another group called Franchise City? I also see that Jerry Rieder, apparently FranServe’s head of training and broker support is part of this same group. I see they include the FranServe logo but the people I have spoken with thus far can’t seem to offer any sort of explanation as to why executive members of FranServe also play for another team that is not available to most of their brokers. Can anyone offer any insight into this as I really would rather not assume that the CEO and head of broker training for FranServe are not even buying what they are selling. Thanks in advance!

  • December 13, 2019 at 10:32 pm

    Do you really need more to discern that this is not a happy venture for you?

  • December 15, 2019 at 4:31 am

    IFPG – Franserve- Franchise Brokers Association – Business Alliance – are all a part of the same swamp. Do your homework.

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