MATCO TOOLS Franchise Video Battle [UPDATED]

The MATCO TOOLS Franchise Information Video is narrated by Senior Vice President of Sales Tim Gilmore, and posted for public viewing by the company on YouTube.


It begins:  “Hi. My name is Tim Gilmore, Vice President of Sales for Matco Tools in Stow, Ohio.

“Having started as a Matco Tools distributor over 20 years ago, I’m in a unique position to talk to you about an opportunity to become part of the Matco Tools franchise team.

“I want to give you a sense of who we are at Matco and a brief history of our unique business model…”

Matco Franchise Video Comes Under Fire

The original franchise sales video we posted here (and that had been promoted by Matco Tools on YouTube.com for over a year), came under fire by Matco franchise owners who claimed that it contained fraudulent claims by now-President Tim Gilmore about the success rates of franchises vs. independent businesses.

In the original video, Matco’s Tim Gilmore states that a “recent study” by the U.S. Department of Commerce proves that 91% of all franchises are successful.

Not only does that study not exist, claim unhappy franchisees, but Matco’s own SBA loan default rate is 37%.

Matco Tools franchisee Debbie Solko posted an angry response to Tim Gilmore’s claims in a homemade video (“Gilmore Lies”) she posted to YouTube.

Franchisee Debbie Solko Attacks Matco Tools Sales Claims as Lies

 

Within days of franchisee comments about the video on UnhappyFranchisee.com and an angry video posted on YouTube, Matco Tools took their franchise sales video offline.

Matco Tools Removes The Video from YouTube

Matco Video Removed

 

Matco Tools Posts an Edited Version with Success Statistics Removed

A few days later, the video was replaced with a version that had the controversial statistics crudely edited out.

Watch the REVISED Matco Tools Franchise Information Video below:

 

UnhappyFranchisee.com has been host to a heated discussions and numerous complaints by current and former Matco Tools franchise owners who feel that Matco represents the nature and risk level of its franchise opportunity.

What do you think?  Does Mr. Gilmore provide a factual and accurate picture of the Matco Tools franchise program and opportunity?

Matco Tools Franchise Posts & Discussions

MATCO TOOLS Franchise Complaints  June 8, 2011 (3000+ comments)

MATCO TOOLS: Franchisee Alleges Franchise Fraud (Video)  January 4, 2012

MATCO TOOLS: Lady Matco Speaks Out (Video)  January 1, 2012

MATCO TOOLS Franchise Defenders Speak Out December 7, 2011 (Comments defending Matco invited)

MATCO TOOLS Distributor Franchise December 7, 2011 (Overview with links)

MATCO TOOLS Franchise Report Alleges Distributor Churning  November 29, 2011

MATCO TOOLS 2011 Franchise Disclosure Document (FDD) & Other Resources  November 22, 2011

MATCO TOOLS Class Action Lawsuit, “Secret” Sales Projections  November 22, 2011

FRANCHISE LAWSUIT Alleges Matco Tools Scam, TD Bank Fraud  November 15, 2011

Failure Rates of the 10 Most Popular Franchises  April 26, 2010

 

ARE YOU FAMILIAR WITH THE MATCO TOOLS FRANCHISE DISTRIBUTOR PROGRAM? WHAT DO YOU THINK? SHARE A COMMENT BELOW!

To contact the author and site admin, email UnhappyFranchisee[at]gmail.com

 

15 thoughts on “MATCO TOOLS Franchise Video Battle [UPDATED]

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  • September 1, 2012 at 8:40 am
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    Tim Gilmore is a LIAR! He is a Danaher Wall Street puppet who supports the fleecing of investors for profit. He is the Hitler of Marketing and has the immoral structure of a Charles Manson. Anyone who can LIE to support his fleecing of investors rather than show TRUE numbers of growth (There is none) should be imprisoned for fraud and the destruction of the American investor. Tim Gilmore is a DISGRACE to American citizens. Tim Gilmore should be in a jail cell next Bernie Madoff that way they can share their experiences on how they screwed the American investor and got away with it. Well, have gotten away with it.!

  • September 1, 2012 at 9:12 am
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    More lies from Tim Gilmore!

    http://www.business-opportunities.biz/franchise/2009/01/12/matco-tools-franchise-listed-in-entrepreneur-magazines-franchise-500/

    Should read: “Tim Gilmore is constantly lying about Matco’s success because his goal is to CHURN franchisees rather than keep them in their routes.”

    Matco’s rankings are bought! If Matco is the example of how to be successful in franchising I don’t want to know what failure is.

    Year-Number of franchise distributors at years end.

    2006- 1490
    2007- 1479
    2008- 1443
    2009- 1462
    2010- 1418
    2011- 1423

    The article was posted in 2009. Where is all this success?

  • September 2, 2012 at 10:07 pm
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    Mr. Gilmore is a compulsive liar!

    http://www.docstoc.com/docs/48894509/Matco-Tools-Taking-it-to-the-Streets

    In this article Mr. Gilmore states that the company’s distributor retention was the “Highest in History”.

    Year-Number of franchise distributors at years end.

    2006- 1490
    2007- 1479
    2008- 1443
    2009- 1462
    2010- 1418
    2011- 1423

    What’s the matter Mr. Gilmore? You don’t know how to read the F.D.D. you make your franchisees sign to become members?

    Or do you have a hard time with numbers?

    Maybe your the reason Matco is the fraudulent opportunity it has become?

  • September 2, 2012 at 11:59 pm
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    Someone knows you better than I do Mr. Gilmore!

    http://masterjobs.net/matco

    Don’t know who he is but being a D.M. and being with Matco 10 years should bring some credibility to my claims.

  • September 3, 2012 at 11:54 am
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    Excerpt from a former manager…

    Glad to see there are some people from Matco commenting about this wonderful company. I was a District Mgr for over 10 yrs. I have watched my friends get fired one by one until I got the axe.

    Now I felt I was a pretty good performer/got top 10 DM a few times and put 50 people in the tool business. But you know, have a couple down yrs with few new placements and see ya. The company is plagued with inept management from the President (he is just burned out/been there too long) to the loon who calls himself the VP of Sales (Tim Gilmore) down to my Regional Mgr (who, let’s just say he is so afraid of losing his job// he lost his balls years ago).

    For the positives, the normal people up at Matco are great and even some of the managers too. The DMs are all great and that is what I truly miss. This company went from the best one I ever worked for to the worst in about 3 years. The timeline began in so far as the downslide when Tim Gilmore became VP. You talk about someone who came up thru the ranks from a truck to a DM to an RM to staff (you think he would remember where he came from?) not a chance.

    I truly believe that when he came out of the woodwork and reared his ugly head (back at the Las Vegas Expo in 2004; that is when Matco got truly f’d up!) People complained about the old VP of sales (Eric Mullenmeister). At least he believe in rewarding performance with pay. When Eric walked into the room, he commanded the presence of a VP of Sales. Tim Gilmore only has a personality when it is in his best interest to have one; usually in front of a crowd at Expo. Other than that, I have more leadership traits in my left nut than he ever thought of having.

    This is not about dislike, it is about lack of respect for any of your leadership. To get a toolman to help you build your district, you have to start out by earning their respect. They are not your employees. Too bad Matco management couldn’t take a page out of that book. Every year the benefits got less, the DM pay got less, the workload and the micro management increased and they dangled your job over your head and made you feel greatful to work for this cess pool of a company.

    Your direct supervisor which would be the Regional Mgr (if he cared about his employees) could have insulated some of his managers from some of this uneccessary crap/ but as I said before, he only did what he needed to do to save his own skin. As far as being a Distributor, I will say that if you have a work ethic and can manage your money it is possible to succeed. I will also say that right now IS NOT a good time to go into the tool business or anything for that matter where you are inventory heavy.

    2007 and 2008 have flat sucked for most every toolman. Matco will take your money, though. When you fail its no skin off their ass. It is still an ok company for the toolman/ but it has gotten worse. Matco has inept buyers who don’t know about what they are buying and are either too naive about what they are doing or are forced to tack so much mark up on the tools by Matco itself that we are alot of times priced way out of the market.

    I remember when Matco was a great tool at a very reasonable price. Not anymore. I would really like to believe that Tim Gilmore is responsible for all that is bad that is Matco. But, I believe he is too stupid to be able to influence the company like that. So, I will blame it on Danaher, the parent company. This is where the crap all fliters down from. Check out the big fat $35 mill paycheck Larry Culp got last year/ or the year before. They can authorize this nonsense, but can’t give a DM over $300 to put on a meeting that can generate $40k in sales or pay for a Distributor to re-decal his tool truck with Matco’s stickers.

    If you want my advice, pick another company to work for. I haven’t heard anything bad about Cornwell. Mac and Snap-on? Forget them. Am I pissed (well just when I write stuff like this). My stress level dropped about 100% the very next day after I was fired. I want to say Matco Tools is uniquely f’d up… but in my heart I truly believe they are no different than any other big company.

  • September 4, 2012 at 12:06 am
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    How many Veterans have you CHURNED through the Vetfran program Matco?

    I want to know?

    You claim 230 have bought a Matco franchise! How many still own a Matco Franchise?

    http://vetfran.matcotools.com/franchise/veterans/news/

    Can a franchise COALITION be EXPOSED for the fraud they are presenting to the American people? A COALITION comprised of the Federal Trade Commission, the International Franchise Association and Franchisors. (Large Corporate owners of a franchise system)

    You need to do what is right Matco! (Danaher)

    http://www.businessinsider.com/the-50-highest-paid-ceos-in-america-2012-5

    The Associated Press surveyed CEOs of the S&P 500, including their gross pay for 2011. They released the list of the highest paid CEOs this morning.

    This factors in salary, perks, bonuses and all stock options and awards. The biggest gainer in the top 50 percentage-wise is Leucadia National CEO Ian M. Cumming, who saw his pay increase by 531 percent, according to the AP. Only 30 percent of the top grossing CEOs had their salaries go down over the last year.

    The highest paid CEO in 2011? David Simon of Simon Property Group, who owns most of the nation’s top malls, including Mall Of America in Minnesota. Here is the entire top 50 list.

    1. David Simon, Simon Property Group, $137.2 million, up 458 percent

    2. Leslie Moonves, CBS, $68.4 million, up 20 percent

    3. David M. Zaslav, Discovery Communications, $52.4 million, up 23 percent

    4. Sanjay K. Jha, Motorola Mobility, $47.2 million, up 262 percent

    5. Philippe P. Dauman, Viacom, $43.1 million, down 49 percent

    6. David M. Cote, Honeywell International, $35.7 million, up 135 percent

    7. Robert A. Iger, Walt Disney, $31.4 million, up 12 percent

    8. Clarence P. Cazalot Jr., Marathon Oil, $29.9 million, up 239 percent

    9. John P. Daane, Altera, $29.6, million, up 278 percent

    10. Alan Mulally, Ford Motor, $29.5 million, up 11 percent

    11. Gregory Q. Brown, Motorola Solutions, $29.3 million, up 113 percent

    12. Richard C. Adkerson, Freeport-McMoRan, $28.4 million, down 19 percent

    13. Ian M. Cumming, Leucadia National, $28.2 million, up 531 percent

    14. Brian L. Roberts, Comcast, $26.9 million, down 13 percent

    15. Jeffrey L. Bewkes, Time Warner, $25.7 million, down 2 percent

    16. Rex W. Tillerson, Exxon Mobil, $25.2 million, up 17 percent

    17. Samuel J. Palmisano, IBM, $24.2 million, down 4 percent

    18. William C. Weldon, Johnson & Johnson, $23.4 million, up 1 percent

    19. James Dimon, JPMorgan Chase, $23.1 million, up 11 percent

    20. Louis R. Chenevert, United Technologies, $22.9 million, up 17 percent

    21. Kenneth I. Chenault, American Express, $22.5 million, up 38 percent

    22. Laurence D. Fink, BlackRock, $21.9 million, down 8 percent

    23. Paul E. Jacobs, Qualcomm, $21.7 million, up 23 percent

    24. H. Lawrence Culp Jr., Danaher, $21.7 million, up 27 percent

    25. Muhtar Kent, Coca-Cola, $21.2 million, up 10 percent

    26. Kirk S. Hachigian, Cooper Industries, $21.1 million, down 16 percent

    27. Wesley G. Bush, Northrop Grumman, $21 million, down 5 percent

    28. Robert J. Stevens, Lockheed Martin, $20.5 million, up 7 percent

    29. Louis C. Camilleri, Philip Morris International, $20.2 million, down 2 percent

    30. Gregg W. Steinhafel, Target, $19.5 million, down 18 percent

    31. James T. Hackett, Anadarko Petroleum, $19.5 million, up 4 percent

    32. Steve Ells, Chipotle Mexican Grill, $19.4 million, up 38 percent

    33. Leslie H. Wexner, Limited Brands, $19.2 million, down 6 percent

    34. James J. Mulva, ConocoPhillips, $19.2 million, up 7 percent

    35. Miles D. White, Abbott Laboratories, $19 million, down 6 percent

    36. David M. Cordani, Cigna, $18.9 million, up 25 percent

    37. Kevin W. Sharer, Amgen, $18.9 million, down 11 percent

    38. Montgomery F. Moran, Chipotle Mexican Grill, $18.8 million, up 39 percent

    39. Randall L. Stephenson, AT&T, $18.7 million, down 8 percent

    40. Richard D. Fairbank, Capital One Financial, $18.7 million, up 26 percent

    41. Debra A. Cafaro, Ventas, $18.5 million, up 117 percent

    42. W. James McNerney Jr., Boeing, $18.4 million, up 34 percent

    43. John S. Watson, Chevron, $18.1 million, up 30 percent

    44. Michael T. Duke, Wal-Mart Stores, $18.1 million, down 3 percent

    45. John G. Stumpf, Wells Fargo, $17.9 million, up 2 percent

    46. Kent J. Thiry, DaVita, $17.5 million, up 24 percent

    47. James M. Cracchiolo, Ameriprise Financial, $17.3 million, up 3 percent

    48. Paul S. Otellini, Intel, $17.2 million, up 11 percent

    49. Robert J. Coury, Mylan, $16.8 million, up 12 percent

    50. Evan G. Greenberg, ACE, $16.6 million, up 6 percent
    Recommended For You

    Read more: http://www.businessinsider.com/the-50-highest-paid-ceos-in-america-2012-5#ixzz25TRBrN52

    24. H. Lawrence Culp Jr., Danaher, $21.7 million, up 27 percent

    24. H. Lawrence Culp Jr., Danaher, $21.7 million, up 27 percent

    24. H. Lawrence Culp Jr., Danaher, $21.7 million, up 27 percent

    24. H. Lawrence Culp Jr., Danaher, $21.7 million, up 27 percent

    24. H. Lawrence Culp Jr., Danaher, $21.7 million, up 27 percent

    38% approval rating from employees
    21% would approve Danaher as an employment opportunity to a friend.

    up 27% Are you KIDDING! Paid 27% more than the previous year?

    Who the HELL got a 27% raise last year as an employee?

    Why in the HELL does anyone need 27 MILLION DOLLARS!

    Why do CEO’s need to make SO MUCH money?

    Why are they allowed to keep it when they are FLEECING investor?

    I WANT ANSWERS!

  • September 4, 2012 at 9:48 am
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    “Every year the benefits got less, the DM pay got less, the workload and the micro management increased and they dangled your job over your head and made you feel greatful to work for this cess pool of a company.”

    From a former long term manager

    more Matco Tools fraud

  • September 4, 2012 at 9:50 am
    Permalink

    “I remember when Matco was a great tool co at a very reasonable price. Not anymore.”

    from a former long term manager

    more Matco Tools fraud

  • September 4, 2012 at 9:53 am
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    “2007 and 2008 have flat sucked for most every toolman. Matco will take your money, though. When you fail its no skin off their ass.”

    more truth from a former long term manager

    Matco Tools fraud

  • September 4, 2012 at 10:05 am
    Permalink

    “As far as being a Distributor, I will say that if you have a work ethic and can manage your money it is possible to succeed. I will also say that right now IS NOT a good time to go into the tool business or anything for that matter where you are inventory heavy.”

    more truth from a former long term manager

    “It is possible to succeed” only if you have no debt, your spouse has a job to supplement your family income and you can somehow avoid the Matco Tools Ax…all of which together is nearly impossible as Matco wants to keep Franchisee’s loaded with debt…

  • September 4, 2012 at 10:11 am
    Permalink

    “This company went from the best one I ever worked for to the worst in about 3 years. The timeline began in so far as the downslide when Tim Gilmore became VP. You talk about someone who came up thru the ranks from a truck to a DM to an RM to staff (you think he would remember where he came from?) not a chance.”

    more truth from a former long term manager

    Matco Tools fraud

  • September 4, 2012 at 10:23 am
    Permalink

    “Now I felt I was a pretty good performer/got top 10 DM a few times and put 50 people in the tool business. But you know, have a couple down yrs with few new placements and “see ya”. The company is plagued with inept management…”

    more truth from a former long term manager

    This comment is proof positive that if a MANAGER is not “churning” franchisee’s, he is expendable

    Matco Tools fraud

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