18/8 Eighteen Eight Fine Men’s Salons Franchise Warning

18/8 Eighteen Eight Fine Men’s Salons overstates the success of its franchises and understates its franchise failures, according to a franchise owner who provided this anonymous complaint.  We invite others to validate or dispute this claim – and share their opinions of the Eighteen Eight Fine Men’s Salon franchise, the Griff’s Shave Bar franchise, and franchisor Ultimate Franchises Inc.

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Eighteen Eight Fine Men’s Salons – How Many Open / Closed / Rebranded? is an anonymously submitted guest post penned by a current or former 18/8 franchise owner.

Scott Griffiths 18/8 SalonsWe have not verified the claims made herein, and invite readers and the company to validate or dispute this and other complaints regarding the 18/8 Fine Men’s Salon franchise or the sister concept Griff’s Shave Bar.

The writer believes all information and numbers to be accurate, but invites readers to verify independently and draw their own conclusions.

Here’s the Guest Post:

Eighteen Eight Fine Men’s Salons – How Many Open / Closed / Rebranded?

Submitted by An 18/8 Franchise Owner.

In a recent Forbes interview (dated 6/13/18), franchise CEO (Chief Exaggerating Officer), Scott Griffiths severely overstates franchise success, open location count, and units in development of the 18/8 Fine Men’s Salon franchise chain.

Scott Griffiths is also the principal of Ultimate Franchises Inc. and the sub-brand Griff’s Shave Bar.

The premise of the article is how the financial crisis helped 18|8 Fine Men’s Salons grow faster through franchising than it would have organically.

While franchising has helped the 18|8 brand grow in store count in recent years, the rapid closing of locations throughout the country has led to many franchisees losing their life savings.

Griffiths states in the article, “Since franchising, 18|8 Fine Men’s Salons has grown to nearly 100 locations, with more than 150 in development.”

Eighteen Eight’s own website only lists 61 operating locations. Where are the other 39?

In a recent internal call with franchisees, Griffiths claims 75 open locations.

Did he mean “nearly” 75?

Where is the truth?

24 18/8 Fine Men’s Salons Have Closed

Eighteen Eight FranchiseBy our count, 24 stores have closed, including Irvine Westpark, which was once the highest grossing location in the country.

1. Irvine, CA (https://www.yelp.com/biz/18-8-fine-mens-salon-irvine-2)

2. Westlake Village, CA (https://www.yelp.com/biz/eighteen-eight-fine-mens-salon-westlake-village)

3. San Rafael, CA (https://www.yelp.com/biz/18-8-fine-mens-salon-san-rafael)

4. Walnut Creek, CA (https://www.yelp.com/biz/18-8-fine-mens-salons-walnut-creek-walnut-creek-2)

5. Culver City, CA (https://www.yelp.com/biz/18-8-fine-mens-salons-culver-city-culver-city-5)

6. La Jolla, CA (https://www.yelp.com/biz/18-8-fine-mens-salons-la-jolla-la-jolla-2)

7. Little Italy (San Diego), CA (https://www.yelp.com/biz/18-8-fine-mens-salons-broadstone-little-italy-san-diego)

8. Washington, DC (https://www.yelp.com/biz/18-8-fine-mens-salons-washington)

9. Coral Gables, FL (https://www.yelp.com/biz/18-8-fine-mens-salon-coral-gables)

10. Bethesda, MD (https://www.yelp.com/biz/18-8-fine-mens-salons-bethesda-bethesda)

11. Maple Lawn, MD (https://www.yelp.com/biz/18-8-fine-mens-salons-maple-lawn-fulton-2)

12. North Baltimore, MD (https://www.yelp.com/biz/18-8-fine-mens-salons-greenspring-baltimore-2)

13. St. Louis Park, MN (https://www.yelp.com/biz/18-8-fine-mens-salons-st-louis-park-st-louis-park-2)

14. Bedminster, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-bedminster)

15. Westwood, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-westwood)

16. Florham Park, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-florham-park-florham-park)

17. Edgewater, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-city-place-edgewater-edgewater)

18. Livingston, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-livingston-livingston)

19. Woodbury, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-woodbury-woodbury)

20. Beachwood, OH (https://www.yelp.com/biz/18-8-fine-mens-salons-beachwood-beachwood-2)

21. Avon Commons, OH (https://www.yelp.com/biz/18-8-fine-mens-salons-avon-commons-avon)

22. Lake Oswego, OR (https://www.yelp.com/biz/18-8-fine-mens-salons-lake-oswego-lake-oswego-4)

23. McKinney, TX (https://www.yelp.com/biz/18-8-fine-mens-salons-mckinney-mckinney)

24. Fort Worth, TX (https://www.yelp.com/biz/18-8-fine-mens-salons-fort-worth-fort-worth)

19 Eighteen Eight Salon Locations Have Rebranded

Griff's Shave BarIt appears that 19 Eighteen Eight Fine Men’s Salon locations have rebranded:

1. Ocotillo, AZ

2. Waterfront, AZ

3. Newport Beach, CA

4. West Hollywood, CA

5. Dublin, CA

6. Brea, CA

7. Huntington Beach, CA

8. Campbell, CA

9. Roseville, CA

10. Mountain View, CA

11. Laguna Niguel, CA

12. Closter, NJ

13. Jersey City, NJ

14. Mamaroneck, NJ

15. Cool Springs, TN

16. Plano, TX

17. Flower Mound, TX

18. Richardson, TX

19. Bothell, WA

6 Other 18/8 Franchise Locations Have Been Taken Over by Corporate

6 other former franchise locations have had operations taken over by 18|8 corporate;

1. Anaheim Hills, CA

2. Lake Forest, CA

3. Centennial, CO

4. Annapolis, MD

5. Princeton, NJ

6. Powell, OH

The franchise page of the eighteeneight.com franchise website states:  “Total Investment Range is $291,851 – $513,639 for a single 18|8 Fine Men’s Salon.”

Considering all store closures, rebrands, and corporate takeovers, this equates to $14.3-$25.1 million in lost investor value. This total does not include resales that have netted the original owner negative value.

Scott Griffiths claims 150 units in development.   In the first 6 months of 2018 alone, over 2 dozen locations have either closed or rebranded, while only 2 new locations have opened.   In an amazing twist of irony; the recent Forbes article is titled “Growth Stories: How the Financial Crisis Caused This Business To Grow Ten Times Faster.”

Share your personal Growth Story with 18|8 Fine Men’s Salons in the comments.

[End of Guest Submitted Content]

See how many locations Ultimate Franchises, Inc. claims to have as of July, 2017.  See Item 20 for location and sales information, and the exhibits for a list of current and former franchise owners:

18/8 Fine Men’s Salons Franchise Disclosure Document 7/17

ALSO READ:

FRANCHISE DISCUSSIONS by Company

NOTE:  We invite all parties discussed to share corrections, clarifications, explanations, rebuttals, and alternative points of views.  Franchisors, franchisees, employees and others discussed here can leave comments below or submit rebuttals and clarifications via email to UnhappyFranchisee[at]Gmail.com. 

Opinions and representations expressed are those of the parties alone; do your own research and make up your own mind.  We are a discussion site and invite all opinions from all points of view which can be left as comments or submitted to UnhappyFranchisee[at]gmail.com for possible publication.  Anonymous commenting is fine.  Please consider supporting our effort with a contribution to Unhappy Franchisee.

ARE YOU AN 18/8 EIGHTEEN EIGHT FRANCHISE OWNER OR GRIFF’S SHAVE BAR FRANCHISEE?  WHAT DO YOU THINK OF THE ULTIMATE FRANCHISES, INC. CONCEPTS AND SUPPORT? 

IS SCOTT GRIFFITHS EXAGGERATING THE SUCCESS & UNDERSTATING THE RISK OF HIS FRANCHISE OPPORTUNITIES?

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TAGS:  18/8 Fine Men’s Salons,  18/8 Fine Men’s Salons franchise, 18/8 Salon franchise opportunity, 18/8 Fine Men’s Salons franchise complaints, Eighteen Eight Salon franchise, Eighteen Eight Salon franchise, Griff’s Shave Bar franchise, Ultimate Franchises Inc., franchise complaints, Scott Griffiths,  W. Scott Griffiths, Ron Love, Loretta Hwong Griffiths, , Brigitte Love Thewes, Mark Elson, unhappy franchisee

207 thoughts on “18/8 Eighteen Eight Fine Men’s Salons Franchise Warning

  • July 17, 2019 at 9:39 pm
    Permalink

    So is Ultimate Brands already on a path to Chapter 7?

    https://www.pacermonitor.com/public/case/28854069/Ultimate_Brands_Inc

    Chapter 7: Liquidation
    Companies in dire straits may reach the conclusion that continuing to operate is no longer a viable option. A Chapter 7 bankruptcy proceeding can provide a company in that position with an organized liquidation. After a Chapter 7 bankruptcy petition is filed, an automatic stay (see below) is
    immediately instituted, and a trustee is assigned to administer the liquidation of the debtor’s assets.

    https://mail.google.com/mail/u/0/?tab=rm#search/13+creditors+/WhctKHScXvHZmgGkvMhhqHMBtKfSTmDTLHXmbHKTssrxcpCfbxKBzrCPblFNwNKJGKpgvgQ?projector=1&messagePartId=0.1

    If so, what was the deal with all those statements made on the Townhall meeting re how this temporary Chapter 11 for all franchisees? Things were going to be great coming out of this for everyone. The marketing was going to be great, etc.

  • July 18, 2019 at 1:40 pm
    Permalink

    How can all interested current and former franchisees coordinate efforts to push for criminal charges against Scott, Ron, Bridgette and Loretta? Clearly, multiple crimes were committed under the California Franchise Investment Law, FTC Regulations, Mail Fraud statutes , state statutes, SBA regulations, etc. Unfortunately, federal and state agencies are not that gung-ho to investigate and pursue criminal proceedings, leaving little recourse to defrauded franchisees left to deal with the financial fallout. That said, the co-conspiring foursome’s sheer volume of wretched behavior should be sufficient to attract the attention of some investigatory agency, some legislator such as Katie Porter of California, etc. if enough of us coordinate efforts to request a formal investigation. Please share any ideas you may have.

  • August 11, 2019 at 12:22 pm
    Permalink

    I heard a rumour that Scott was removed as chairman. Also something about the majority of remaining owners lawyering up. Can anyone confirm this or provide details as to what’s been happening the last several weeks?

  • August 12, 2019 at 1:18 pm
    Permalink

    All hail to the new Chairman, aka Mr. Integrity, Andrew Hulse.

    Cue “In the Navy” by the Village People…

  • August 12, 2019 at 2:03 pm
    Permalink

    I don’t know about Scott being removed, but I do know that Chris Brown created a legal group that is pushing for Chapter 7. CB just being CB, playing both sides – collecting from Scott’s payroll, while at the same time trying usurp power from Scott. Someone else on here said it before, whenever Chris spoke to franchisees, he did not hide his feelings about Scott’s incompetence. The only one who didn’t know was Scott. Amazing back-stab Chris. Bring it down from the inside. Bravo!

    For anyone that’s part of Chris Brown’s legal group, you’re not safe either. He’ll find a way to keep making money off of you as long as you stick with him.

  • August 12, 2019 at 10:58 pm
    Permalink

    Being removed as “Chairman” is not enough. Jail for the self absorbed, entitled, pompous, Class A thief W. Scott Griffiths is what is deserved for this filthy parasite and his cronies.

  • August 21, 2019 at 3:50 am
    Permalink

    Anyone holding 18/8 gift cards or has haircuts remaining on their memberships should redeem them right away. Corporate stores will be closing soon and non corporate stores will be rebranding.

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