UBuildIt Responds to Forbes Worst Franchise List
The UBuildIt franchise was rated the 4th worst franchise opportunity in the $0 – $150, 001 investment range by Forbes magazine.
UnhappyFranchisee.Com has posted Forbes list of America’s worst franchises and invited comments on Forbes’ rankings.
We specifically invited discussion of the UBuildIt franchise on our post UBuildIT Rated a Worst Franchise by Forbes. Do You Agree?
Kendell McGowen, UBuildIt Director of Franchise Development, responded to our request with the following statement:
Mr. McGowen wrote:
Obviously we do not agree with the ranking placement UBuildIt has been assigned. No doubt, the time period associated with rankings was a tougher time for the economy in general, and most definitely affected the overall construction industry.
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And yes, UBuildIt did lose some momentum during the timeframe associated with the rankings suggested, much like the majority of all business, franchising or not.
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However, what we experienced during the downturn was a thriving environment with the UBuildIt construction consulting model. Our franchisees that were fully dedicated to the UBuildIt model and less on the General Contractor/traditional builder model flourished and continue to do so. Our current network of franchise owners include both those only participating in UBuildIt construction consulting along with those that use the UBuildIt model in combination with their General Contractor business.
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The construction industry is a $664 Billion industry, not many can state more than that. And, it is on track to top $1 Trillion in 2015! Our marketing ballpark is HUGE! There is ALWAYS the demand for new home building, foreclosed homes are being rehabilitated, current homeowners are retrofitting their homes to accomodate their evolving needs (remodeling is an avenue pursued by many when they are somewhat hesitant to enter new construction), and the future market potential is immense.
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To help you better understand UBuildIt, the home owner takes the role of the project manager. They have complete control of the project, new construction or remodel. They set their budget and make every decision, all while controlling the bottom line to maintain the budget set. Throughout the process, planning and construction, they have the UBuildIt consultant to guide them through the entire process, all while sharing both supply and subcontractor contacts (at reduced rates), along with the knowledge of fair cost. The UBuildIt consultant is an advocate to the home owner/builder. End story, home owner/builder completes the project with instant equity of 10 to 30% of the appraised value of the completed project. Fantastic savings for the home owner/builder!
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The two most compelling incentives for the UBuildIt franchisee vs. the General Contractor/traditional builder is 1) in the consulting role the franchisee spends less time on the project allowing for many more projects to be completed 2) the liability of the job site, subcontractors, and home warranty is transferred to the home owner/builder.
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The UBuildIt home office provides the franchisee with: one week of intense training prior to opening, bi-weekly updates sent via our NewsFlash emails (supporting all facets of the business), continual support of new and improved marketing materials which includes a plethora of marketing creatives for UBuildIt franchisees, annual training at national convention, regular sales training videos to help perfect the art of selling UBuildIt, and much more.
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Kendell McGowen
UBuildIt Director of Franchise Development
We thank Mr. McGowen for his response, and invite other franchisors being discussed on our site to provide their viewpoints, which we will dutifully publish.
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