MAACO Cease and Desist Letter to UnhappyFranchisee.Com

MAACO Franchising Inc. sent this Cease & Desist Letter to UnhappyFranchisee.Com.

Read the Unhappy Franchisee reply here:  Uh Oh!  Bullied By MAACO

Read the revised post:  MAACO Franchise Complaints

Read the MAACO Cease & Desist Letter as a PDF (with attachments)


maaco logo


September 7, 2016

Via Federal Express Overnight Delivery


Domains By Proxy, LLC

14747 N. Northsight Blvd., Ste. 111

Scottsdale, AZ 85260

unhappyfranchisee @


Re: Cease and Desist Use of MAACO Trademark and Defamatory Statements Dear Registrant:

The MAACO Franchising, LLC (“MAACO”) Legal Department has learned that you are displaying the graphic “Uh oh! Better Sue MAACO” on a website dedicated to “Unhappy Franchisees” ( ) (the “Site”). Enclosed, please find evidence of your use of “Uh Oh! Better Sue MAACO” in connection with MAACO’s federally protected trademark.  “Uh Oh! Better Get MAACO!” is MAACO trademarked phrase, and you will note that the color scheme of the design and stylized logo on the Site are both confusingly (and purposefully) similar to MAACO’s federally protected trademarks (the “Marks”) and is actionable at law. For your reference, enclosed please also find confirmation of MAACO’s federally protected trademark from the United States Patent and Trademark Office.

Your conduct in using or causing to use a trademark that is confusingly similar to MAACO’s federally protected Marks, in commerce without authorization, is a violation of, among other things, the federal Lanham Act. Accordingly, you must immediately cease and desist your use of the Marks. Please send this office proof of your compliance within five (5) days of receipt of this letter by email to thomas.higham@drivenbrands. com or by mail to 440 South Church Street, Suite 700, Charlotte, North Carolina 28202.

Moreover, the Site indicates that “The Maaco franchise has an alarmingly high SBA loan default rate of 29%.” This statement is demonstrably false, and causes significant and irreparable harm to the MAACO brand and MAACO franchise sales. MAACO demands that you remove this false and defamatory statement immediately. If this statement is not retracted within five(5) days of receipt of this letter, MAACO intends to file a libel lawsuit.

Please be advised that MAACO reserves the right to undertake all appropriate steps to protect its trademark and its associated goodwill. If MAACO were to file a lawsuit against you, it would be entitled to seek, without limitation: (i) preliminary and permanent injunctive relief; (ii) monetary damages; (iii) disgorgement of any and all profits that have been realized through use of the Marks; (iv) reimbursement of attorneys’ fees required to prosecute any action against you; and (v) monetary damages associated with the damage to goodwill in the market.

In light of the foregoing, MAACO demands that you immediately cease and desist use of the Marks and remove the defamatory statement. You are further notified that if such activity continues, MAACO will take all actions necessary under state and federal law to protect its rights. This letter is made without waiver or prejudice as to any other rights and remedies which MAACO may have.


Thomas Higham

Corporate Counsel









TAGS: MAACO, MAACO franchise, MAACO franchise opportunity, MAACO franchise complaints, Driven Brands franchise, Driven Brands franchise complaints, automotive franchises, Cease & Desist orders, Cease & Desist letter, franchise bullying, unhappy franchisee .

4 thoughts on “MAACO Cease and Desist Letter to UnhappyFranchisee.Com

  • June 1, 2017 at 8:40 pm

    Well of course they would threaten anyone who might actually inform future franchisees that Maaco is a rip-of. They sue the crap out of folks who buy their franchise. If it were a healthy business model folks would be fighting to get in. Instead Maaco/Driven Brands rely on smoke and mirrors to get people to buy. Then once you are in, and losing you butt to their exorbitant franchise fees and inept management, they have to sue to keep folks paying up.

    If your site helps people see a little more clearly through their smokey marketing, Maaco/Driven Brands might lose the ability to keep suckering franchisees to buy.

    If Maaco/Driven Brands lose their ability to constantly churn through new franchise buyers Maaco/Driven’s revenue stream will dry up.

    They are very good at bullying too. Maaco likes to put Copyright on things although in almost all cases their applications for Copyright are denied. You can’t copyright common phrases. They do that to try to add legitimacy.

  • June 9, 2017 at 8:02 am

    Of course Maaco is a big rip off. They were started by the same people that founded Aamco and look at the pages of complaints of what a HUGE rip off the Aamco franchise is. A lot of people have lost their life savings because of these 2 companies. And by the way Maaco, go ahead and sue me too. I live in Florida where civil suits mean nothing more than obtaining a worthless judgement.

  • September 4, 2019 at 2:51 am

    Here is my experience with my local Maaco paint shop.

  • August 25, 2020 at 8:05 pm

    Maaco suggested that I sell my Maaco franchise to Garnett Station Capital Partners. I sold the franchise when my contract was up. The franchise was taken back by Maaco and I never received the balance of my sale. I never was informed by Maaco or given any assistance in collecting the $260,000 owed by there partner Garnett Station Capital Partners!! Be very careful & informed of the practices of Maaco & Garnett Station Capital Partners

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