CANDY BOUQUET Franchise Representations Questioned

Is the CANDY BOUQUET franchise a good – or even viable – opportunity?  Are the representations made on the Candy Bouquet franchise website accurate?

(UnhappyFranchisee.Com)  According to the company website, Candy Bouquet is a “delicious small business franchise opportunity” that is “ranked as one of the top franchises in the U.S.”

The company website prominently features the “success story” of founder Margaret McEntire, its many (somewhat dated) industry awards and accolades, its low investment and low franchise fee (starting at $10,500).

But the company website also includes some questionable, outdated, and/or possibly deceptive statements.

For this reason, we are reaching out to those familiar with the Candy Bouquet franchise to ask whether Candy Bouquet is a good, or even viable, franchise opportunity.

Are you familiar with the Candy Bouquet franchise opportunity?  What do you think?  Please share a comment below.

Are Candy Bouquet Franchise Claims Outdated or Deceptive?

Here are some of the statements on the company website we find questionable.

The company website states:  “Candy Bouquet consistently ranks in the Top 500 Franchises and Top 20 Home-Based Franchises as tracked by Entrepreneur Magazine.”

According to, Candy Bouquet has not been ranked in the Franchise 500 since 2011.


Candy BouquetThe company website states:  “Our Growing Candy Franchise… We continue to be one of the fastest-growing candy franchise companies in the United States.”

Candy Bouquet does not appear to be growing at all.

In fact, it appears to be in serious decline.

According to the company’s 2012 Franchise Disclosure Document, Candy Bouquet had 554 franchise locations in the U.S. and Puerto Rico at the beginning of 2009.  Despite having opened an additional 122 franchises, the number of open locations had declined to 228 by the end of 2011.

That’s a decrease of 59%.

Today, the company website lists just 77 U.S. locations.

That’s a decline of 86% since 2009.


The company website states:   “Today, Candy Bouquet International, Inc. has over 300 locations in all 50 states and in 31 countries around the world…Candy Bouquet International has over 300 locations throughout the United States, Canada, and around the globe.”

Candy Bouquet does not appear to have anywhere near 300 locations.

In fact, U.S. locations have declined at least 86% to just 77 U.S. locations.

Some unhappy franchisees commenting on dispute that there are even 77 U.S. locations, alleging that many of the franchises listed on the website have since closed.


The company website states:  “Candy Bouquet is the largest candy franchise in the world!”

This does not appear to be true.  At least one candy franchise, 300-unit Rocky Mountain Chocolate Factory, is larger.


An April 7, 2012 press release on The Candy Bouquet website states: 

Stepping into office as President and CEO of Candy Bouquet International in November 2011, Dr. Jim Wheeler was ready to dive in and communicate with the backbone of the company – the franchisees.

Dr. Wheeler personally contacted every franchisee, either by email or telephone, over the past few months… Dr. Wheeler reported many [franchisees] had minor problems… Several had major problems, e.g. marketing and business plan, for which he referred for major consultation with staff.

Dr. Wheeler has been taking strides to devote his time and energy to he and his wife’s (owner Janet Wheeler) new endeavor. He  is keeping records of franchisee feedback, which will be posted at a later date, once more emails and responses have been received by CBI.

That was pretty much the last of the “Tasty News” updates on the company website.

Since 2012, the website gives no indication whether the Wheelers are still running the franchise company, whether Margaret McEntire has taken back over, or whether there’s no one at the wheel.

We are reaching out to franchisees, former franchisees, Jim Wheeler, Janet Wheeler and Margaret McEntire as to whether it is still a viable franchise, or whether it’s our next addition to the Franchise Graveyard.



TAGS:  Margaret McEntire, Dr. Jim Wheeler, Janet Wheeler, James Wheeler

2 thoughts on “CANDY BOUQUET Franchise Representations Questioned

  • May 7, 2014 at 6:21 am

    Our Candy Bouquet is still in operation and in it’s third year. We continue to grow and our bouquets are selling well. We have a storefront operation which is also a candy store.

  • January 4, 2020 at 8:46 pm

    I owned a franchise from 2000 until 2006. Any franchise or business takes a lot of work and effort. It has to be a vision and a passion. I worked at my store, just like any other business owner should do if they own a business, no less than fourteen hours a day. Why? I wanted to see it succeed and no one could make that happen as I could. No employee could see my vision except my daughter who worked with me with unconditional support. I cannot say anything negative about Margaret. Her employees were there for us and helped me with any problem I had. No offense to anyone, but I would like to know the percentage of individuals that had previous business experience or education, with a business, it is not just about education but it certainly helps. At the time I purchased my franchise I had grown up in a family that owned businesses. I knew what it entailed and the hard work, and long hours you had to commit to being successful. Since then I have my MBA and have owned many businesses and have loved them all, but Candy Bouquet will always be special, it was my first, and it was successful, and I sold it for a large profit (so something was right, agreed). I asked the individual who purchased it if he had any business experience and his reply was, “no”, but it can’t be that hard. I offered classes and assistance without charging him to try and help him, but he declined. I watched it slowly go downhill as loyal customers and cooperate account holders would find a way to get in touch with me to tell me what was going on. All I could do was watch.
    It is human nature to want to blame someone when you fail at something. I can only say positive things about Margaret and her employees. I am truly sorry for everyone that has lost so much with the franchise experience. and your experience within the world of business. Hopefully one day someone can bring Candy Bouquet back to life after a restructure.

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