EDIBLE ARRANGEMENTS: Franchisee Lawsuit Alleges Unfair Practices
Unhappy Franchisee – Edible Arrangement franchise owners are suing their franchisor, alleging that its unfair practices are threatening the survival of many of its franchisees.
(Related Reading: EDIBLE ARRANGEMENTS, Tariq Farid Franchise Complaints)
Here is the press release issued by EA (Edible Arrangements) Independent Franchisee Association:
“Franchisee Association Files Lawsuit Against Edible Arrangements Claiming Unfair Practices
“NEW HAVEN, Conn., Sept 20 /PRNewswire/ — A lawsuit was filed today in the United States District Court for the District of Connecticut by the EA Independent Franchisee Association against New Haven-based franchise company Edible Arrangements and several affiliated companies.
“The complaint alleges that Edible Arrangements has altered the business arrangement with its franchisees over the last several years, to the detriment of the Association’s members and all other franchisees in the franchise system, in violation of its contractual obligations and general principles of fairness. In addition, the complaint charges that Edible Arrangements has unfairly implemented several system-wide mandates, has enforced new mandates on a discriminatory basis and has failed to disclose necessary and required business information to its franchisees in violation of franchise disclosure rules and regulations.
"’The EA Independent Franchisee Association has been forced to take this action after efforts to discuss these serious business issues with the company were summarily rebuffed,’ said Justin M. Klein, a franchise attorney at the Red Bank, N.J. law firm of Marks & Klein, LLP representing the Association. ‘The Association represents a strong contingent of Edible Arrangements franchisees located throughout the United States who simply want a fair chance at making their businesses as successful as possible. The recently implemented and threatened mandates from Edible Arrangements create a huge obstacle toward that goal for the franchisees.’"
"’We want a fair shot at success and an open line of communication with the company about the decisions it makes that affect our business and our lives,’ added Sherri Vertorano, a North Carolina-based franchisee and EA Independent Franchisee Association Member. ‘Edible Arrangements makes the best product, offers great customer service and a memorable customer experience. However, the recent mandates enacted or threatened by the company are making it far more difficult for franchisees to run a profitable store. Ultimately, if the franchisee is not happy, the experience for the customer will suffer as well. We hope that Edible Arrangements understands that and that this lawsuit can lead to better relations between franchisee and franchisor, which, in the long run, benefits the customer.’"
SOURCE EA Independent Franchisee Association
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I am not a franchisee but I am an extremely unhappy customer. I can’t believe that this article is dated 2010 and here we are 10 years later and the same crap is still going on!!! Can’t anything be done to stop this idiot?!?!
SS,
One could only hope that he can be stopped soon…..lying, cheating, stealing….it all catches up at some point. The customers were screwed over big time this Valentine’s Day, but nowhere near as bad as he has been screwing over his franchisees. I feel for both right now and we are still trying (like many former franchisees) to recover financially, but am so glad we are no longer a part of his deceitful mess. The only thing you can do at this point is continue to spread the word.
This man does not listen to anyone. He had been ripping the franchisees. Check out the new case filed by Franchisees association of Edible Arrangements owners
IN THE SUPERIOR COURT 0F FULTON COUNTY
STATE OF GEORGIA
EA GROUP ADVANCEMENT ASSOCIATION,
INC., a Delaware corporation
Plaintiff,
V.
EDIBLE ARRANGEMENTS, LLC, a Delaware
limited liability company, EDIBLE CONNECT,
LLC, a Delaware limited liability company,
NETSOLACE, INC., a Delaware limited liability
Company, BERRY DIRECT, LLC, a Delaware
limited liability company, EDIBLE BRANDS, a
Delaware limited liability company, and TARIQ
FARID, an individual.
Defendants.
File# Civil Action No.
COMPLAINT FOR DAMAGES
Fulton County Superior Court
File id:20200V334671
Date: 3/20/2020 9:16 PM
This case is a public record and any potential franchisee should check this complaint before investing in this Franchisor.
Stay away from this group of companies, they will go any measure to rip the franchisees. And this current law suit describes in detail the irregularities of this company.