ALL POSTSGlenn DuncanKim GuberaMichael JoblovePIRTEK USA

PIRTEK, Joblove Finally Respond to Criticism; Corrections, Cooperation Invited

After dozens of invitations to provide corrections, clarifications, rebuttals or other statements to our reporting, opinions and criticism, PIRTEK USA has finally responded.  That’s progress, right?  I invite Mr. Joblove and PIRTEK to provide a list of specific statements they consider “defamatory” so I can address their concerns.  by Sean Kelly

In a letter to this writer on July 6, 2023, attorney Michael Joblove, of giant law firm Venable, lashes out with insults, false statements and legal threats over claims of defamation.

At least it’s a start at open dialogue, right?

In my response letter, I remind Mr. Joblove of his obligation to communicate in a civil & courteous manner, as per the Florida Bar Association Guidelines for Professional Conduct, and invite him to provide me with a list of specific statements I have published that he considers defamatory.

I sincerely do not wish to write of publish defamatory statements about PIRTEK, its officers or anyone else.

According to the legal guide, “defamation is a false and unprivileged statement of fact that is harmful to someone’s reputation, and published “with fault,” meaning as a result of negligence or malice.”

Neither statements that are verifiably true, nor statements of opinion, are defamatory according to the guide.

Joblove Asked to Provide a List of Defamatory Statements

Plaintiff-submitted court documents related to PIRTEK USA v Lager (publicly available on PACER) contain numerous vague accusations that defamatory content was posted on UnhappyFranchisee.Com.

No specific examples were given, nor the basis for a claim of defamation.

Venable’s Michael Joblove continues with the vague, unspecified accusation of defamation in his threatening letter:

“…you have posted untrue and defamatory content about PIRTEK on your website”

“PIRTEK will not tolerate your defamatory posts about the company or its directors, officers, employees or agents. PIRTEK hereby demands that you cease and desist from posting
further defamatory and disparaging content about PIRTEK on the Unhappy Franchisee Website”

In my response letter, I invite Mr. Joblove to provide a list of specific statements he considers defamatory so that I may address it with them.

Joblove Fails to Acknowledge That Free Speech is a Protected Right for All Americans

Michael Joblove, the attorney who has likely billed legal fees in the hundreds of thousands in PIRTEK’s campaign against its former star franchisee, calls me a “hired gun” whose opinions are not protected under the 1st Amendment

(“You are not a journalist, but a hired gun.”)

Journalist or not, since when is the right to communicate facts or voice opinions about a company and its hired legal guns, and their treatment of a U.S. military veteran, not the right of private citizens?

My Response Letter to PIRTEK USA & Venable Attorney Michael Joblove

Joblove’s Letter to Relentless, Inc. is posted below.


Relentless, Inc.
P.O. Box 10232
Lancaster, PA 17605

RE: 7/6/23 Letter From PIRTEK USA Attorney M. Joblove


VIA Email & Publication

Dear Mike:

Thank you for your letter of July 2, 2023.

After countless invitations to you and PIRTEK USA to provide corrections, clarifications, rebuttals or other statements on any of my posts, I was delighted to finally hear from you directly.

To be clear: I have no desire to post defamatory content about PIRTEK, its officers, or anyone else. I have made an earnest effort to avoid doing so. I would hope that, as an officer of the court and member of the Florida Bar Association, you are willing to refrain from making further defamatory and unfounded attacks on me as well.

As a reminder, the Florida Bar Association’s Guidelines for Professional Conduct states:

“Counsel should always be civil and courteous in communicating with an adversary, whether in writing or orally.”

As neither you and your client nor I wish to be adversely affected by defamatory statements, I propose the following:

You provide me with the specific list of statements published on my website that you believe are potentially defamatory, and that justify your repeated accusation of defamation. In the spirit of civil cooperation, we can discuss these statements and I will edit and/or qualify as necessary to address your defamation concerns.

To keep things simple (especially as I am a non-lawyer), I propose that we use the definition of defamation as detailed in Electronic Frontier Foundation’s Guide to Defamation Law. (

In return, you and your clients will agree to cease & desist making unsubstantiated defamatory statements about me, my writing and my website including false statements regarding my motivation and professional integrity. We can start with the misleading, untrue and unprofessional insults in your letter.

Is that acceptable to you?

If you and your client are truly distressed about published content you believe is defamatory, you will accept my offer to work together and address those specific statements. This process will also help me avoid – or at least be aware of – the type of wording PIRTEK finds objectionable and/or defamatory.

If you are not interested in working to purge the Internet of potentially defamatory statements, perhaps your letter is simply a prelude to planned legal aggression on behalf of a client who appears to have a penchant for litigation and bullying… and who appears to be oblivious to the self-destructive effects of The Streisand Effect. (

While indulging such a dream client may be tempting for a talented “hired gun” such as yourself, Mike… and a lone blogger may seem like an easy target, I sincerely hope that this is not the avenue you are considering. I have published UnhappyFranchisee.Com since 2006. I’ve been through this scenario multiple times.

Honestly, my interest in PIRTEK is on the wane. I have many more captivating subjects to write about, but if I’m forced to focus, write and publish about PIRTEK every single day, that’s what I’ll do.

Superior Court Judge Richard J. Henderson Determined That I Publish Facts & Opinions in “a Public Forum in Connection With an Issue of Public Interest.”

As an outspoken opinion journalist who engages in honest and open dialogue with deep-pocketed and often litigious people and companies, I take the subject of defamation very seriously.

In fact, several individuals and their companies have tried to use baseless and frivolous threats and lawsuits in an effort to coerce me to remove unflattering content they claimed was “defamatory.” Thanks to the strength of the 1st Amendment & the dedication of attorneys and non-profit organizations dedicated to its protection, I have never had to back down and have never lost against any claim of defamation.

One such challenger is named Marc Golob, the former franchisor of defunct health club chain “Butterfly Life.” Plaintiff Golob sued me personally for $35M. In ruling Golob’s complaint a SLAPP (Strategic Lawsuit Against Public Participation) and requiring him to pay my attorney and legal fees, Superior Court Judge Richard J. Henderson wrote:

…the court has found that defendant Sean Kelly made a prima facie showing by admissible evidence that the challenged statements set forth in defendant Sean Kelly’s website were made in a “public forum in connection with an issue of public interest” (CCP 425.10 (e)

Another such challenger was David Rutkauskas, CEO of the now-defunct multi-concept franchisor Beautiful Brands. Before I even reached the 30-day deadline for a response to his complaint, David Rutkauskas issued a public apology, deleted his social media accounts, and dropped his lawsuit. His public and professional reputations never fully recovered.

Both CEOs of these now-defunct companies learned of The Streisand Effect the hard way.

Yet I am free to write about our disputes and their failed attempts to bully me into silence to this day.

Let’s Resolve This Defamation Accusation Amicably & Immediately.

As I stated, I do not wish to defame PIRTEK USA, its officers, its attorneys, or its arbitrator.

My intention is not to harm them.

If anything, my hope is to encourage them to be transparent, honest and cease their self-destructive attitudes & behaviors.

If anything, my hope would be to help them be better franchisors, and encourage them to treat their franchisees with the respect and appreciation they deserve… to remind them that the financial success and comfortable lifestyles they enjoy would not be possible without the financial and personal investments, and the hard work of their franchisee investors.

Mike, I look forward to receiving a list of the specific statements I have published about PIRTEK, its officers and its agents that are “false” or “defamatory” so that we may address and rectify them together.

Let’s move forward in the spirit of open and respectful dialogue & debate, shall we?

All the best,

Sean Kelly

President, Relentless, Inc.

Publisher, UnhappyFranchisee.Com

Read:   Letter from Michael Joblove to Sean Kelly

OPEN INVITATION to PIRTEK USA, Glenn Duncan, Peter Duncan, Kim Gubera &/or all legal representatives:  You are invited to contact the author with any corrections, clarifications, rebuttals, or alternative points of view.  We encourage respectful discussion & debate and present opinions contrary to ours so that readers can weigh all sides and make their own decisions.  Despite our penchant for humor & sarcasm, we will represent your side of things fairly and respectfully as long as that’s how we receive them.  Contact us at UnhappyFranchisee[at]Gmail[dot)com.

All of this is my opinion.  Everything I say or write is my opinion, except verifiable fact, and therefore non-actionable as defamation.  Not that that will stop them

See all PIRTEK USA Posts.

See posts in the PIRTEK USA v. Lager Franchise Perils Series


Sean KellyThe words and opinions expressed here are solely the opinions of Sean Kelly, who invites corrections, rebuttals and respectful debate.  Sean Kelly is an independent investigative journalist with 35 years of franchise industry experience.  Since founding UnhappyFranchisee.Com in 2006, his reporting has exposed & shut down several predatory franchise & investment schemes.  Sean Kelly is a franchise watchdog who prompted and aided the FBI investigation that shut down the 165-victim multi-million-dollar NY Bagel franchise scam and landed perpetrators Dennis Mason & Joseph Smith in federal prison.  Sean was featured in the ABC Four Corners expose of 7-Eleven wage theft in Australia and has served as an advisor to Dateline NBC.  He has withstood bullying, intimidation & frivolous lawsuits as high as $35M and never lost.  His crack editorial staff and fact checkers include Chick, Gem, Red, Pru & Joanie the Rescue Chicken.

Contact the author at UnhappyFranchisee[at]Gmail[dot]com

TAGS:  PIRTEK, PIRTEK USA franchise, PIRTEK Australia, Kim Gubera, Glenn Duncan, Peter Duncan, Michael Joblove, Venable, Faegre Drinker, David Kauffman, Kauffman Gildin & Robbins, Jim Lager, Sean Kelly, Franchise litigation, franchise arbitration, Franchise NDAs, Franchise gag orders

2 thoughts on “PIRTEK, Joblove Finally Respond to Criticism; Corrections, Cooperation Invited

  • Your response, Sean, was perfectly, carefully, and dutifully composed. Lawyers love to threaten in the hope that you or those of us who utilize forums for comment and discussion will disappear.

    Newsflash for them, as you mentioned, we have a right to speak, publish, and comment, just as they have the right to suggest what we’ve said or written might be incorrect. This is especially true when you or we ask for a response in the interest of fairness.

    Having followed you for years, your desire has never been to defame anyone or any entity. Truth has always prevailed in your journalism, and unfortunately, many can not handle it.

    Franchising needs you and others so prospective Franchisee Investors can research and conduct the due diligence necessary to make informed and proper decisions. To the absolute best of my knowledge, you have never ONCE suppressed any from responding or speaking out. What you accomplish is a “gift” to those who seek guidance and relative opinion from both “sides.”

    Keep setting the example, Sean, and let the scrappers be warned. Facts are often inconvenient for lawyers and their clients but it’s never once stopped them from billing.

  • Thanks, Kim. I really value your insight, experience & support.

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