Is RONI DEUTCH TAX CENTER a Great Franchise Opportunity?

Is RONI DEUTCH TAX CENTER a Great Franchise Opportunity?  Or is it the next great franchise scam?

Depends on whom you ask.

The Roni Deutch Tax Center franchise website boasts franchise industry awards and growth rankings:

Roni Deutch Tax Center is ranked #4 on Franchise Times list of "the Fast 55", a listing of the fastest growing franchises less than 5 years old. Roni Deutch Tax Center was also recently named as an AllStar Franchise by, Inc., a Dun and Bradstreet leading online resource for businesses. This award recognizes Roni Deutch Tax Center as being one of the “best of the best” top 300 franchises in the country for 2010 as chosen by the, Inc. editors and experts. Roni Deutch Tax Center was also selected by Franchise Business Review as one of the top 50 franchises for 2010.

Roni Deutch Tax Center franchise claims “instant name recognition and brand awareness” as a key benefit

According to the Roni Deutch Tax Center franchise website, “Becoming a franchise owner minimizes your risks and gives you the best possible chance at success.”

A key part of that success, they claim, is positive brand recognition. “Instant brand awareness and the credibility behind that brand are some reasons for why a franchise business may have a higher rate of success than an independent business owner.”

“The name “Roni Deutch” has a 51% brand name recognition,” claims the sales copy. “As a Roni Deutch Tax Center franchise owner, you will benefit from instant name recognition and brand awareness.”

That name recognition and brand awareness is partially a result of the aggressive Roni Deutch broadcast media strategy.  The site boasts:  “During tax season, Roni Deutch also attracts additional clients to tax centers by regularly appearing on CNN, The Today Show, Fox Business, and more.”

How positive will the Roni Deutch brand image remain?

There is no doubt that Roni Deutch has built strong name recognition in the past decade through heavy media advertising.  However, BP also has tremendous name recognition.  It’s doubtful that there’s a single BP franchise owner who sees that as a business benefit.

BP is a great example of how a particular franchise brand can be a blessing that quickly becomes a curse.  Could Roni Deutch be another?

Earlier this year, Roni Deutch was hit with a $34 million law suit by California Attorney General Jerry Brown.

According to the California Attorney General’s web site, “Tax Lady Roni Deutch is engaged in a heartless scheme that swindled people with tax problems. She promises to significantly reduce their IRS tax debts, but instead preys on their vulnerability, taking large up-front payments but providing little or no help in lowering their tax bills.”

According to Attorney General Brown’s office, Deutch promises to reduce customer’s tax bills while actually increasing the taxpayer’s debt by putting them in “in an endless loop of requests.” Brown claims Roni Deutch pads her bottom line at the expense of the taxpayer.

And that heavy media exposure?  Brown claims that Deutch’s TV ads are “misleading,” featuring fictional testimonials that promise impressive results.  The claim states that “most clients never obtain a tax debt resolution” from Deutch.



6 thoughts on “Is RONI DEUTCH TAX CENTER a Great Franchise Opportunity?

  • taxguy123

    I have spoken in depth with one of the ladies who helped set this program up for her. This individual has now went out on her own and advertises nationaly on a limited bases and has the only BBB score that is respectable.

    From what I have seen is that the portion of business that deals with Offers In Comprimise has been not done with clients best interest always in mind and they have acted like the other top 3 companies offering this service and it became a money grab rather than a real client service. I am not sure if they are still operating under the same business model or if they have cleaned it up so not to damage their tax service franchise. From what I have been able to find out a ton more has been made doing questionable tax settlements or the real name “Offer in Comprimise” and that is what put her on the map. I have never seen the tax franchise in action so I cannot speak to how that works. I have spoke to several of the franchisees and I have not heard that much negative.

    It will be interesting to see how the tax franchise and how it does during this period of massive change. Their is going to be huge changeups in the tax prep industry over the next 5 years.


  • Jerri A. Davis

    If Roni Deutch made a profit from the franchises, then why aren’t the franchise offices taking over the cases from her office in California and completing the cases?

  • IRS has many programs designed so you do not have to pay and\or delay paying taxes.

    Consumer groups do not like it when you get the cash instead of others.

    IRS needs to collect the Cash not give it out.

  • Millie

    Biggest mistake of my life when I opened my RDTC franchise location. Disaster. They did not give me the guidance I should have had now I deal with the results. clsoed location bancruptcy embarasment etc. Yes, Thanks Roni. I hope your sorry ass goes to jail.

  • johnbarilla

    I am sure Mike and F&D would like to invest in a RD franchise….

  • Honestly

    Isnt that the truth.

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