BEAUTIFUL BRANDS Letter to Tulsa World Writer Kyle Arnold

Beautiful Brands Chairman & CEO David Rutkauskas is being interviewed by Tulsa World retail reporter Kyle Arnold this week, we’ve been told.

UnhappyFranchisee.Com was notified of this at the last minute by Tulsa World Business Editor John Stancavage:

“We are going to do the Rutkauskas interview this week. This is your opportunity to be heard and be a part of this story. So, we need to hear from you, on the record, soon.”

This is the first we’ve heard from John Stancavage since we emailed him objections to Tulsa World’s printing of Beautiful Brands International (BBI) deceptive and misleading (in our un-humble opinion) press releases as bylined articles, without verification or fact checking.

Stancavage continued to publish BBI propaganda verbatim even after we sent him and one of his business writers proof that what they were printing was inaccurate.

This week, John Stancavage sent a terse email saying that if we want to have input to the story, we need to go on the record with an interviewee name and full contact information.  Doesn’t matter to Stancavage that BBI sics their pit-bull attorneys on anyone who criticizes under their real name, evidently.

One anonymous source has told us that John Stancavage is good buddies with (or at the very least has a man-crush on) David Rutkauskas.  So, thanks, Mr. Stancavage, but no thanks.  But nice try.

However, we did provide “retail reporter” Kyle Arnold with enough info to do some actual reporting in the unlikely event that Tulsa World wants to take a momentary break from press release republishing and take a stab at actual journalism.

Here’s our letter (email) to Kyle Arnold, which we CCed to John Stancavage:


I am the publisher of a franchise insider website called UnhappyFranchisee.Com.

We have been critical of for continuing to promote Beautiful Brands and its franchised brands as a success story when the facts indicate that Beautiful Brands has created many more failing or doomed businesses than successes.  Despite the failures and pleas from failing franchisees for assistance, BBI continues to sell franchises and expansion “partnerships” without acknowledging the personal and financial devastation left in their wake.  Up til now, Tulsa World has helped to create and maintain the illusion of BBI success.

Your editor John Stancavage has said that you are researching a story that will finally tell the truth about BBI, and that you are going to interview David R.  Given Tulsa World’s past infatuation/collusion with BBI, we are skeptical but hopeful you will do real reporting and tell the truth about BBI’s track record.  We also hope that you will give due credit to UnhappyFranchisee.Com for publishing franchise facts and franchisee grievances so people my read our posts for more info on BBI.

BBI makes money selling two types of dreams:  Franchise Opportunities to those dream of owning their own businesses, and Partnership Opportunities to those who dream of building a national franchise system with BBI’s help.  As we understand it, BBI generates income for themselves whether these dreamers fail or succeed.. and most fail or never open the franchises they paid for.

Yet publications like Tulsa World (so far) continue to promote the illusion that those who invest their life savings with BBI are joining a winning team, a success factory (despite obvious evidence to the contrary).

Please see:

BEAUTIFUL BRANDS Franchise Complaints

CAMILLE’S SIDEWALK CAFE Franchise Complaints (See the comments posted under it from unhappy franchisees)
We reported the facts, from BBI’s own documents:

“In 2007, Beautiful Brands claimed that it had 100 Camille’s Sidewalk Cafés open and “more than 800 franchise agreements worldwide.”

The Camille’s Sidewalk Café 2011 Franchise Disclosure Document (FDD) indicates that in the beginning of 2008 there were 81 Camille’s franchises open in the U.S..

By the end of 2010, that number had dropped to just 41 U.S. franchises.

As of June, 2012, there are 32 Camille’s U.S. locations listed on their website. The Camille’s U.S. franchise network has shrunk 60% since 2008.”

In 2008, Beautiful Brands claimed it had sold 800+ Camille’s franchises.  In 2012, Camille’s website lists 32 open locations.

According to a Tulsa World article in 2008:

“Rutkauskas is founder and CEO of Beautiful Brands International, which operates franchises that include Camille’s Sidewalk Cafe. Camille’s alone has nearly 900 locations in development worldwide, according to the company’s Web site.”

Kyle, in franchising, the term “in development” means that someone has paid a fee for the rights to develop a given franchise.  That would indicate that BBI collected fees for nearly 900 Camille’s franchises, yet only 32 are still open.  BBI collected fees for nearly 869 franchises, 800 of which appear to never have opened with the balance having opened and closed.  The question to ask is, is BBI’s real business selling dreams that never come to fruition?

Adding credence to the suspicion that BBI is simply interested in collecting franchise fees no matter what the outcome is the fact that BBI pre-sold 14 Coney Beach franchises before they even tested the business.  Coney Beach failed dismally, and your publication quoted  BBI founder David Rutkauskas admitting to doing no research into hot dog consumption before selling the untested hot dog franchise.  He told Tulsa World “I don’t think we realized that people don’t eat hot dogs three times a week.”

Ask David if those 14 were repaid their franchise fees.  We know of a franchisee complaining that they were stuck with their worthless franchise rights to 2 Coney Beaches.  It appears BBI sold an untested concept, took money for it, abandoned the concept, yet kept the money.

Why does Tulsa World continue to promote BBI as a success story when its own publication has been publishing all the damning evidence that reveals BBIs failures for years now?

Are you really going to end this deception? We hope so, Kyle, because good people and their families continue to be hurt.  Business is business, but people need to be able to make informed decisions, not have trusted business publications printing fantasies as fact.

We have learned that when franchisees attempt to speak out or warn others, they are hit with legal threats by BBI and intimidated into silence.  See what happened when former franchisees exercised their 1st Amendment rights on our site:


BEAUTIFUL BRANDS Franchise : Former Camille’s Franchise Owner Retracts Comment After Legal Threat

BEAUTIFUL BRANDS More Camille’s Sidewalk Café Franchisees Threatened Over Comments

BBI’s “Partner Programs”

Tulsa World and others frequently publish BBI press releases that hype the signing of a new partner brand into the BBI portfolio, along with David’s obligatory statement about how great the new concept is and how BBI is going to make them the next franchise success story (like Coney Beach!).  Most soon fade away and are dropped quietly from the BBI portfolio without notice.  Strangely, Tulsa World never comments on these departures… or that these brands are missing by the time the next press release is published.  Why is that?

We are told BBI’s “partner” brands pay BBI a development fee (We have been told it ranges from $50K to $100K) after receiving the promise that BBI will build them into a lucrative, national franchise system.  We’ve been told that these small business owners have reported that they feel neglected and cheated once BBI has their money, but they won’t speak out due to fear of legal repercussions and intimidation.  Some have separation agreements that prohibit them from warning others.
Do a quick check of published BBI past press releases and you’ll find evidence of at least 13 companies that signed up with BBI and whose franchise programs have gone nowhere.  They made a big splash when they signed up with BBI, and then they quietly slipped off the BBI “portfolio” without a word.

The Bread and Butter Bistro

Caz’s Chowhouse,

Café Ole,

The Crusty Croissant Bakery & Café

Dixie Cream Donut Co.,

Greenz Salads,

In the Raw Sushi

Kyro Pizza

Le Beau Rouleau Crepes and Croissants,

St. Michaels Alley.

Sonny Bryan’s Smokehouse,

Sushi Freak

Top That! Pizza

Please ask David how much these brands paid BBI and why each of them separated from BBI without achieving franchise success?  Please ask how many of the current 7 franchisors named in the portfolio have requested or are in the process of separating from BBI?

FYI, I have asked a number of former franchisees to submit questions that will help you with your interview with David Rutkauskas.  I will compile them and share them with you asap.  I do understand that writing the truth will mean that you will have to violate the protection so far afforded to Tulsa’s Golden Boy by Tulsa World.  I sincerely hope you are willing, able, and allowed to do so so that those who are considering signing on with BBI can make a more informed decision.

Legal disclaimer:  Of course, these are all my opinions and I invite you to draw your own conclusions.  I could be wrong.  As opinions, these statements cannot be considered as defamation against TulsaWorld, BBI, its founders or officers.

Feel free to respond with comments or questions.  I wish you the best of luck with your story and interview.



We look forward to reading Kyle Arnold’s blockbuster interview with Beautiful Brands Chairman & CEO David Rutkauskas.

The result will reveal whether Tulsa World and business editor John Stancavage are in journalism or in the fairy tale business.




One thought on “BEAUTIFUL BRANDS Letter to Tulsa World Writer Kyle Arnold

Leave a Reply

Your email address will not be published. Required fields are marked *