RICKY’S CANDY: Message from Donald William Cheng
July 19, 2009
Donald William Cheng has taken over the role of President of the once-promising & now-troubled Ricky’s Candy Cones and Chaos franchise chain. Cheng, a real estate broker, left a series of messages (see below) on UnhappyFranchisee.com for his few remaining franchisees and former franchisees (some of whom are suing the franchisor). In his messages, Cheng announced that founder Rick Barber is no longer involved with day-to-day operations, that he’s temporarily halted franchise sales and has hired a General Counsel to help resolve disputes.
The announcement is a sharp contrast to what was stated in a grammatically challenged press release posted just last month. In the release, posted on Bison.com, stated Cheng was embarking on a new franchising initiative for the franchised retail candy chain.
Ricky’s Candy, Cones & Chaos press release June 7, 2009:
Rickys Candy Cones and Chaos, the premiere Franchise for bulk candy and Ice Cream has brung on a new president. Donald William Cheng will be taking the helm of this new and fast growing franchise and moving operations headquarters to New York City.
A new Franchise growth plan as well as a new focus on helping current franchisees will be implemented by Mr. Cheng. Mr. Cheng is an experienced real estate developer and well known in the retail real estate world and has advised numerous Franchises including Nathan’s Famous, Shiseido, Chock Full of Nuts and was owner of the Shake-a-Paw puppy franchise in New Jersey.
The company is looking to start Franchising in New York City and has selected several locations including Times Square, Port Auhthority Bus Terminal, and other high traffic locations.
Donald William Cheng messages Sunday, July 19th, 2009 on UnhappyFranchisee.com:
Submitted on 2009/07/19 at 6:59am
Rickys Candy Cones and Chaos, including the Princeton Store is now run by Mr. Cheng. Mr. Cheng is an experienced corporate turnaround strategist and experienced in finance, marketing, real estate, and food service. Mr. Cheng came on board in May of 2009 and was appointed by the Board of the holding company to turn the Princeton Store around financially and the Franchise firm. Mr. Cheng’s former and current clients include Nathan’s Famous and large multinationals.
As current operating President, Mr. Cheng regrets to say that there are best of times and there are the worst of times. The current economy has impacted the fortunes of million of lives and the the Rickys chain has not fared well.
However, going going forward, the Ice cream, candy and food service business is still a stable business and I hope to make changes to the firm which will enable the future success of existing stores.
My background in construction and coupled with my mass media and food service skills will enable a faster and less expensive building out while providing a better investment for future franchisees.
In Regards to any questions about Rick Barber, he is out of the picture on day to day operating procedures.
In Regards to current litigation, a chief counsel is being brought on board to handle the complaints in a fair and equitable manner.
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In Regards to the existing stores, we would like to reach out to the existing stores to come forward and talk about issues which may be of mutual benefit. However, I have been unable to get through to the franchisees and the owners are red bank, summit, and Oceanside.
We are planning some regional advertising on TV and would like to get the cooperation of the other existing stores.
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Rickys Candy Cones and Chaos will not be selling any more franchises until current issues , problems and litigation with the holding company and Princeton stores and existing stores are resolved. We will continue to honor current franchise agreements in place. Many apologies to those that have suffered losses .
Donald William Cheng
Rickys Candy Cones and Chaos is now run by Mr. Donald William Cheng as of May, 2009. The Princeton store is undergoing a restructuring and is out of bankruptcy. New changes are being effected to combat the changes in the business environment. The current economy has impacted the retail sector much more heavily than others.
The Ricky’s candy, cones and chaos model was heavily dependent on a robust economy where parents splurge on their children and friends. However, as the economy worsened, more people became budget conscious and retailers have to react by providing better value and Rickys did not adjust fast enough.
New management and marketing have been brought in to ensure that future partners and franchisees will be able to sustain a dip in the economy by providing long term financing and stronger financial management and brand management
Donald William Cheng – LinkedIn profile
Donald William Cheng bio
Shake-A-Paw franchise puppymill controversy prior to closing
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