PRIMOHOAGIES: Year-Old Primo Hoagies Franchise Closes

PrimoHoagies franchise closed less than one year after opening.

(UnhappyFranchisee.Com) Our condolences go out to Stephen Kilroy, franchise owner of the South Bethlehem PA PrimoHoagies which closed a little less than a year after opening.

The South Bethlehem location opened July, 1st, 2013.

On June 12, 2014, the franchise location’s Facebook page posted the sad news:

To Our Loyal Customers, I apologize to have to make this post but we will be closing the South Bethlehem location this Sunday the 15th.

Thank you to everyone that has been a patron of our store over the past year and please give us a call at the Allentown store if you need anything. ..

Thank you!

According to a pre-opening story on Lehigh Valley Live, Kilroy owns another Primo location on Cedar Crest Boulevard in South Whitehall Township.

Primo HoagiesAt the time, he said he “jumped at the chance when a franchise became available for South Side Bethlehem.”

He had hoped to attract strong traffic from Lehigh University students.

According to a recent story on  Lehigh Valley Live:

Owner Stephen Kilroy said he didn’t get the business he was hoping for at the location, especially from Lehigh University students.

“The students didn’t really come down,” he said…

Fellow East Third Street business owner John Saraceno said it was probably difficult for a new sandwich shop to get enough customers with Goosey Gander and Deja Brew already in the neighborhood.

“We have home-grown stuff,” said Saraceno, who owns Saraceno Design. “It’s stiff competition.”

Other Primo Hoagies locations have reportedly closed in Englishtown, NJ, Glen Mills, PA, Miami, FL, and Orlando, FL.

Franchises Fail, Too

Across the industry, many franchise sellers portray franchising as a nearly risk-free path to business ownership.

PrimoHoagiesThe failure of the South Bethlehem PA PrimoHoagies is a sad reminder that every business start-up involves substantial risk – whether it’s a franchise or an independent start-up.

The franchisee knew the franchise concept, knew the local market, built out an attractive store and still was unable to succeed in that location.

There’s no sure thing in franchising – so go in with your eyes open knowing that worst case scenarios often come true.

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