Butterfly Life is a women’s 30 minute fitness franchise chain that claims to be an improvement over Curves for Women. It was founded by Mark Golob, Tom Gergley, and, supposedly, Mark Mastrov. Golob & Gergley both have checkered pasts and a history of litigation in the health club industry.
Many franchisees were attracted by the highly respected Mastrov (of 24 Hour Fitness), whose involvement ceased after they joined. (Read Butterfly Life Franchisees Allege Bait & Switch… of Execs).
Complaints include: “Marketing was horrible” “…they couldn’t deliver what they promised. Nothing was ready on time.” “The name had no meaning to anyone” “…without brand building, it was very hard to get traffic into the clubs.” “There was no support” “They told me they “were not in the business of running clubs, just selling them”
In February, 2014 former Butterfly Life CEO filed a $35,000,000 lawsuit against UnhappyFranchisee.Com publisher Sean Kelly in an effort to force the deletion of negative posts and comments about his history of litigation and what Kelly called his “checkered past.”
With the help of franchise attorney Peter Lagarias, Kelly fired back with a Motion to Strike under California’s anti-SLAPP law. A California judge ruled in Kelly’s favor, striking down Golob’s lawsuit and ordering him to pay the UnhappyFranchisee.Com publisher’s attorney fees and costs.
MARK GOLOB LAWSUIT: Why PA Needs Anti-SLAPP Senate Bill 1095 April 22, 2014
BUTTERFLY LIFE: Franchisees Lose Arbitration? March 15, 2009
Unhappy Butterfly Life Franchisee Interviews:
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