18/8 Eighteen Eight Fine Men’s Salons Franchise Warning

18/8 Eighteen Eight Fine Men’s Salons overstates the success of its franchises and understates its franchise failures, according to a franchise owner who provided this anonymous complaint.  We invite others to validate or dispute this claim – and share their opinions of the Eighteen Eight Fine Men’s Salon franchise, the Griff’s Shave Bar franchise, and franchisor Ultimate Franchises Inc.

(UnhappyFranchisee.ComEighteen Eight Fine Men’s Salons – How Many Open / Closed / Rebranded? is an anonymously submitted guest post penned by a current or former 18/8 franchise owner.

Scott Griffiths 18/8 SalonsWe have not verified the claims made herein, and invite readers and the company to validate or dispute this and other complaints regarding the 18/8 Fine Men’s Salon franchise or the sister concept Griff’s Shave Bar.

The writer believes all information and numbers to be accurate, but invites readers to verify independently and draw their own conclusions.

Here’s the Guest Post:

Eighteen Eight Fine Men’s Salons – How Many Open / Closed / Rebranded?

Submitted by An 18/8 Franchise Owner.

In a recent Forbes interview (dated 6/13/18), franchise CEO (Chief Exaggerating Officer), Scott Griffiths severely overstates franchise success, open location count, and units in development of the 18/8 Fine Men’s Salon franchise chain.

Scott Griffiths is also the principal of Ultimate Franchises Inc. and the sub-brand Griff’s Shave Bar.

The premise of the article is how the financial crisis helped 18|8 Fine Men’s Salons grow faster through franchising than it would have organically.

While franchising has helped the 18|8 brand grow in store count in recent years, the rapid closing of locations throughout the country has led to many franchisees losing their life savings.

Griffiths states in the article, “Since franchising, 18|8 Fine Men’s Salons has grown to nearly 100 locations, with more than 150 in development.”

Eighteen Eight’s own website only lists 61 operating locations. Where are the other 39?

In a recent internal call with franchisees, Griffiths claims 75 open locations.

Did he mean “nearly” 75?

Where is the truth?

24 18/8 Fine Men’s Salons Have Closed

Eighteen Eight FranchiseBy our count, 24 stores have closed, including Irvine Westpark, which was once the highest grossing location in the country.

1. Irvine, CA (https://www.yelp.com/biz/18-8-fine-mens-salon-irvine-2)

2. Westlake Village, CA (https://www.yelp.com/biz/eighteen-eight-fine-mens-salon-westlake-village)

3. San Rafael, CA (https://www.yelp.com/biz/18-8-fine-mens-salon-san-rafael)

4. Walnut Creek, CA (https://www.yelp.com/biz/18-8-fine-mens-salons-walnut-creek-walnut-creek-2)

5. Culver City, CA (https://www.yelp.com/biz/18-8-fine-mens-salons-culver-city-culver-city-5)

6. La Jolla, CA (https://www.yelp.com/biz/18-8-fine-mens-salons-la-jolla-la-jolla-2)

7. Little Italy (San Diego), CA (https://www.yelp.com/biz/18-8-fine-mens-salons-broadstone-little-italy-san-diego)

8. Washington, DC (https://www.yelp.com/biz/18-8-fine-mens-salons-washington)

9. Coral Gables, FL (https://www.yelp.com/biz/18-8-fine-mens-salon-coral-gables)

10. Bethesda, MD (https://www.yelp.com/biz/18-8-fine-mens-salons-bethesda-bethesda)

11. Maple Lawn, MD (https://www.yelp.com/biz/18-8-fine-mens-salons-maple-lawn-fulton-2)

12. North Baltimore, MD (https://www.yelp.com/biz/18-8-fine-mens-salons-greenspring-baltimore-2)

13. St. Louis Park, MN (https://www.yelp.com/biz/18-8-fine-mens-salons-st-louis-park-st-louis-park-2)

14. Bedminster, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-bedminster)

15. Westwood, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-westwood)

16. Florham Park, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-florham-park-florham-park)

17. Edgewater, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-city-place-edgewater-edgewater)

18. Livingston, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-livingston-livingston)

19. Woodbury, NJ (https://www.yelp.com/biz/18-8-fine-mens-salons-woodbury-woodbury)

20. Beachwood, OH (https://www.yelp.com/biz/18-8-fine-mens-salons-beachwood-beachwood-2)

21. Avon Commons, OH (https://www.yelp.com/biz/18-8-fine-mens-salons-avon-commons-avon)

22. Lake Oswego, OR (https://www.yelp.com/biz/18-8-fine-mens-salons-lake-oswego-lake-oswego-4)

23. McKinney, TX (https://www.yelp.com/biz/18-8-fine-mens-salons-mckinney-mckinney)

24. Fort Worth, TX (https://www.yelp.com/biz/18-8-fine-mens-salons-fort-worth-fort-worth)

19 Eighteen Eight Salon Locations Have Rebranded

Griff's Shave BarIt appears that 19 Eighteen Eight Fine Men’s Salon locations have rebranded:

1. Ocotillo, AZ

2. Waterfront, AZ

3. Newport Beach, CA

4. West Hollywood, CA

5. Dublin, CA

6. Brea, CA

7. Huntington Beach, CA

8. Campbell, CA

9. Roseville, CA

10. Mountain View, CA

11. Laguna Niguel, CA

12. Closter, NJ

13. Jersey City, NJ

14. Mamaroneck, NJ

15. Cool Springs, TN

16. Plano, TX

17. Flower Mound, TX

18. Richardson, TX

19. Bothell, WA

6 Other 18/8 Franchise Locations Have Been Taken Over by Corporate

6 other former franchise locations have had operations taken over by 18|8 corporate;

1. Anaheim Hills, CA

2. Lake Forest, CA

3. Centennial, CO

4. Annapolis, MD

5. Princeton, NJ

6. Powell, OH

The franchise page of the eighteeneight.com franchise website states:  “Total Investment Range is $291,851 – $513,639 for a single 18|8 Fine Men’s Salon.”

Considering all store closures, rebrands, and corporate takeovers, this equates to $14.3-$25.1 million in lost investor value. This total does not include resales that have netted the original owner negative value.

Scott Griffiths claims 150 units in development.   In the first 6 months of 2018 alone, over 2 dozen locations have either closed or rebranded, while only 2 new locations have opened.   In an amazing twist of irony; the recent Forbes article is titled “Growth Stories: How the Financial Crisis Caused This Business To Grow Ten Times Faster.”

Share your personal Growth Story with 18|8 Fine Men’s Salons in the comments.

[End of Guest Submitted Content]

See how many locations Ultimate Franchises, Inc. claims to have as of July, 2017.  See Item 20 for location and sales information, and the exhibits for a list of current and former franchise owners:

18/8 Fine Men’s Salons Franchise Disclosure Document 7/17



NOTE:  We invite all parties discussed to share corrections, clarifications, explanations, rebuttals, and alternative points of views.  Franchisors, franchisees, employees and others discussed here can leave comments below or submit rebuttals and clarifications via email to UnhappyFranchisee[at]Gmail.com. 

Opinions and representations expressed are those of the parties alone; do your own research and make up your own mind.  We are a discussion site and invite all opinions from all points of view which can be left as comments or submitted to UnhappyFranchisee[at]gmail.com for possible publication.  Anonymous commenting is fine.  Please consider supporting our effort with a contribution to Unhappy Franchisee.




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TAGS:  18/8 Fine Men’s Salons,  18/8 Fine Men’s Salons franchise, 18/8 Salon franchise opportunity, 18/8 Fine Men’s Salons franchise complaints, Eighteen Eight Salon franchise, Eighteen Eight Salon franchise, Griff’s Shave Bar franchise, Ultimate Franchises Inc., franchise complaints, Scott Griffiths,  W. Scott Griffiths, Ron Love, Loretta Hwong Griffiths, , Brigitte Love Thewes, Mark Elson, unhappy franchisee

69 thoughts on “18/8 Eighteen Eight Fine Men’s Salons Franchise Warning

  • September 23, 2018 at 2:21 pm

    I lost 150k early on and refused to go farther. Got the threats, etc… These guys are crooked as can be. Stay far away.

  • September 24, 2018 at 1:21 pm

    If there is one thing I have learned from working with Griffiths, it’s that he makes rash emotional decisions that lead to costly mistakes. He also stubbornly doubles down on his mistakes. His EQ is bottom of the barrel. He has attempted to take on a couple franchisees that he has zero chance of winning against, and will eventually lose everything because of it. His only strategy at this point is to hide from being served and delay, delay, delay on court dates. His own lawyer just acts completely confused and dumbfounded whenever contacted, in an effort to avoid more lawsuits.

    You can google “vs ultimate franchises” for the current cases and read the court docs to see how desperate Griffiths is to avoid any trial.

  • September 24, 2018 at 4:21 pm

    Hi Guys,
    I found William “Scott” Griffiths living at [redacted] Laguna Niguel CA and the new Corporate office operating at 19772 Macarthur Blvd #100 Irvine CA 92612….as “Ultimate Brands, Inc., dba Eighteen Eight Fine Men’s Salons”. I need a phone # for Scott personally or direct phone to this new office. If anyone has anything, please post to this board.

    NOTE: We don’t allow posting of personal information such as phone numbers and home addresses in the comments. I’m sure you can understand why this might be an issue. Thanks. ADMIN

  • September 26, 2018 at 8:02 pm

    I have his number but hesitate to drop it here. If you can give me a clue as to who you are, I will send it to you.

  • September 28, 2018 at 9:22 pm

    How does W. Scott decide who gets royalty abatement and who doesn’t? I know a large percentage of the handful left have some sort of ‘deal’.

  • September 29, 2018 at 1:59 pm

    Historically it’s been dependent on how well his narcissism is fed, but recipient beware… the favors are fickle and come with an obligation to abandon your soul and serve unwaveringly (for example, by distributing poorly written, recycled, factually challenged middle-school tantrums to email lists, forums, etc in support of the scam).

  • September 30, 2018 at 10:22 am

    I was offered a deal to stay with the franchise. I could not take it in good conscience. I also did not trust that Scott would hold up his end.

  • October 1, 2018 at 1:36 pm

    How does one continue to defraud unknowing investors into this sham of a franchise? How is Ultimate Brands still alive? No red flags, alerts etc? Yes, we all have to do our homework prior to investing and I am quite certain, that all of us here have done our due diligence and that is why we invested, however, when this many salons have closed or rebranded how is a higher power not involved in an investigation? Or are they? How is it fair that some salons are ‘not’ paying the royalty fees and some are made to? How is this legal? Shouldn’t this be disclosed? How are they allowed to continue to fraudulently take hard earned money from good standing people looking to open a profitable business. Arrests should be made as many lives have been ruined on a fantasy from insensitive, cold hearted narcissistic thieves.

  • October 2, 2018 at 3:49 pm

    Can anyone accurately report how many franchise locations have either closed, re-branded, or been “taken over” by W. Scott Griffiths and his co-conspirators? I have not seen a comprehensive list since PM of Florida posted an Excel spreadsheet back in March.


  • October 5, 2018 at 1:24 am

    I don’t know how many have closed but only 58 left on the online booking page (https://eighteeneight.com/book-online/).

    More than 50% closure rate. I hope they keep publishing articles with inflated numbers. It just makes legal claims against them stronger, since continued investments are still being made under false pretenses regarding the health of the franchise. Griffiths was never the sharpest tool in the shed, so leave it up to him to publish more evidence to hurt himself.

  • October 5, 2018 at 3:30 pm

    Do not trust this company, they are crooked shady liars. They take over franchises and don’t pay their employees or the rent, leaving the franchisee in more debt than they were before. They can’t even hold a retention with their corporate employees because they find out the truth eventually. Closures all over the place. They put up a good front on the outside but be weary, it is fake. Scott couldn’t tell the truth if it was right in front of him, even if he was sober. He and his wife along with Bridgette are con artists. Big hug calls are a waste when they are filled with deception. New software program? Hims? What a joke, try getting out of your old software contract without a hefty fee! I couldn’t and pay dearly every day.

  • October 6, 2018 at 9:44 pm

    Eighteen Eight was charging $300/mo for something that actually costs less than $100/mo if you were to just purchase directly from Shortcuts on your own. How much are they charging for Zenoti?

  • October 6, 2018 at 10:45 pm

    Anyone have any updates on any of the legal actions?

  • October 7, 2018 at 9:23 am

    It was brought to my attention that an image of me is on an above comment. It looks like by the comment this was or is a possible franchisee but I would not assume? I’’m not sure how that happened but I’d like my image removed. I am a previous employee of 18/8 and while I left for many reasons including being stuck with Loretta’s storage unit bill for items I was asked to store when closing a store…,.a bill she still hasn’t paid leaving my husbands credit tainted and the items in the unit up for auction. I’ve tried multiple times for her to pay it and get my husbands name off HER storage unit! I don’t agree with the morals of the company and most of your comments are on point as I, as a previous employee was “screwed over” time and time again but the above comment Is not one I would have posted, especially the part about being charged for software?

  • October 7, 2018 at 2:41 pm

    Well it looks like another default judgement coming on this case:

    Obviously, Griffiths isn’t going to show up in a courtroom while he already has a pile of default judgements against them and money owed. He can no longer afford to pay legal fees, hence the no response to the most recent cases. A Mickey Mouse operation to say the least. How many lawyers have already dropped W. Scott for not paying?

  • October 14, 2018 at 1:14 am

    This is the Turkish dude who was supposedly 1) buying the Anton salon and 2) gonna be their latest financial savior. He publicly affiliated himself as a “partner” briefly and then erased them without a trace. Didn’t take all that long beginning to end.

    Guess he got screwed too (shocking) and isn’t bound by an arbitration agreement… either that or he’s the latest in line to not get a response to arbitration demands and file a lawsuit to move it along. Not worth the time and effort to actually read the court docs.

    Sorry they took your money too, dude!

  • October 14, 2018 at 5:33 am

    The Orange County Superior Court must be so sick of these guys.

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