ALL POSTSMAX MUSCLE franchiseRetail franchise

MAX MUSCLE Franchise Complaints

The Max Muscle franchise has an alarmingly high SBA loan default rate of 48%.  Max Muscle is listed by the SBA among the worst franchises by SBA loan default.

Are you familiar with the Max Muscle franchise opportunity? Please share a comment below.

Max Muscle franchisees have received 58 SBA-guaranteed loans since 2001; nearly half of those loans have been defaulted on by Max Muscle franchise owners.

The Max Muscle Franchise has a failure rate of 48% for SBA-backed franchise loans

It’s likely that Max Muscle franchise owners who received SBA loans may have collateralized their franchise loan with their houses or other personal assets, and nearly half were unable to repay those franchise loans… despite serious incentive to do so.

Are you familiar with the Max Muscle franchise opportunity?

What do you think accounts for the SBA loan failure rate of Max Muscle franchise owners?

What steps should Max Muscle be taking to stop further franchise failures?

Has Max Muscle taken serious action to address the problems that led to the 48% loan failures?

Please share a comment, opinion or insight below.



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5 thoughts on “MAX MUSCLE Franchise Complaints

  • John Smith

    Max Muscle is one of the worst and most selfish franchises. As I found out later they would rather let one of their franchisee’s go under (so they could sell the territory rights again $20k-$40k ) than work to make a store successful. They got me to sign away my life in their ridiculous franchise agreement. They make you purchase a certain amount of their “white labeled” products in which they don’t even make! But, they tell you that they do. They even had to relabel one of their products (MaxPro to MaxPro Elite) because the original MaxPro did not even come close to label claim (said it had 30g of protein when tested had only 13g of protein).
    I’m constantly hearing how another store went under! It’s ridiculous so please hear me and do not buy into these guys and their unethical business practices.

    Do not believe their “franchise disclosure document” They are deeply in debt and I can only imagine they will file bankruptcy in the next few years.

    They almost took everything I had!

  • It appears that Max Muscle still has pretty high franchisee turnover.

    2016 FDD states:

    # Franchises between 2013-2015: 227
    # franchises ended in termination/ceased operations: 91 (26.48%)

    However, if you add in the number of transfers to new owners for the same period (42) that turnover percentage climbs to 40%.

    Max Muscle has a separate FDD for Regional Developers.

    # Regional Developers between 2013-2015: 17
    # franchises ended in termination/ceased operations: 8 (47%)

  • I owned a Max Muscle from 2006-2010. Worst mistake of my life. They basically have you work to market and sell their overpriced products then charge you royalties for the pleasure. No support and no advertising yet they have the nerve to charge a royalty. For what the benefit of a name that people only know because youre spending your time and effort to get the name out. They should pay you. I wish the worst for these rip off artists. Looks like years later they are still doing the same. And I’m still dealing with the bankruptcy on my credit. Should be criminal what they do.

  • Ed Grant

    A guy I used to work with opened a Max Muscle next to a gym in Roswell, GA over twenty years ago. He was incredibly excited and expected to make lots of money from it. Instead, people from the gym told him they found the products overpriced and wound up buying their stuff online or at a lower-cost store.
    Within about a year, he was bankrupt, the store had closed, he’d lost his life savings, his girlfriend, and his house. He attempted suicide and survived the first time. The second time, he succeeded and killed himself, unable to recover from the worst decisions of his life.

  • Ed Grant:

    Thanks for sharing that tragic story. Unfortunately, it happens way too often and is rarely discussed publicly.

    This is one of the reasons for this website. To many franchise sellers, this is just a game. But the consequences of misplaced trust in this business can have devastating consequences for all family members for many many years to come.

    Our condolences to his family and friends.


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