Unhappy Franchisee has received numerous comments from presumed ex-employees who claim that when franchise sales got tough (due to negative blog comments, in part), Morg Morgan implemented a pay-for-praise referral program which rewarded franchisees $330 for encouraging prospective franchisees to invest in a Cuppy’s Coffee franchise:
…there was a referral program put together that paid the franchisees to be a good reference….The owners kept up with who called and turned it in once a month or something like that and if the person bought they got paid from the company…
The earnest if not articulate Cuppy’s Saleman wrote:
I am sorry for all the people who were coned by this company, you should call the secrect service agent Ron Emit, he knows about Tony Pronto giving phony refrences for 300 dollors each…
Others have written that CS is referring to Troy Ponto, a franchise salesman and owner of a failing Java Jo’z in Pace, FL.
At FranchisePick.com, Guest wrote:
Why isn’t anyone talking about the people (Franchisees) that were paid to be “good” references. These franchisee’s were doing so poorly with the Cuppy’s Franchise, they made more money being “singers” for Cuppy’s Coffee. It didn’t stop when Dale Nabors got there and didn’t when he took over. Cuppy’s had franchisee’s selling franchises their corporate offices on the sales floor and then running out the back door and answering their cell phones as a reference for potential franchisees calling about Cuppys Coffee.
ARE THESE ALLEGATIONS TRUE? DID CUPPY’S COFFEE PAY FRANCHISEES TO LIE TO PROSPECTIVE FRANCHISE OWNERS… FOR $330?