Our earlier post SIGNWORLD Complaints contained excerpts of comments (from complaint site Ripoff Report) critical of the Signworld business opportunity, its founder and president Ken Kindt and Signworld VP of Sales Jack Werner.
On the same forum, Jack Werner, a former Signworld operator, fired back at his anonymous critics. Werner defended Signworld’s claims that its business opportunity has an extremely low failure rate, stating:
I joined Signworld as an operator in 1995 after doing a lot of my own careful due diligence… I did honestly break even, cash on cash, my first month in business, and wrote my first paycheck to myself in my sixth month after letting the businesses cash reserves build up. I ran my business for 10 years before successfully selling it for many times what I paid for it and I then joined Signworld’s corporate staff because I strongly believed in the business model.
I do know of others that broke even, cash on cash, in their first month, some that broke even in their second, third, and fourth month, most broke even around their sixth or seventh month, and for some it took longer. Believe it or not, we actually did have an owner who did break even his first week in business. But that was a true testament to the hard work that owner put in securing a large order before his doors were even open. It is an owner driven business. Some people just “get it” sooner than others do.
It is impressive that Jack Werner has experience as an owner operator, and that he was willing to publicly address his critics in a professional manner. However, his claim that one owner “did break even his first week in business” is especially troublesome.
How could an owner making a $183,000 investment “break even” his first week in business? Did the owner secure this enormous order, collect the money, receive the materials and complete all of the necessary work in the first week? Jack Werner must surely know that that’s what would be necessary for the owner to recognize monies received as income.
Does that mean that this owner maintained profitability since the first week, or that he did well his first week? How many achieve profitability from Day 1?
Perhaps Mr. Werner – or someone else familiar with this claim – can provide the specifics.
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