NYPD PIZZA Franchise has a Proven Track Record? Seriously?
November 5, 2012
The NYPD Pizza franchise system has a proven track record, according to New York Pizza Development CEO Paul Russo.
The question is: Does the NYPD Pizza franchise have a track record of franchise success… or franchise failure, lost investments and unhappy franchisees?
NYPD Pizza CEO Paul Russo is quoted in a recent press release that announces that his company is now in cahoots with Beautiful Brands (BBI):
“NYPD is the perfect formula for franchise success,” Russo said. “Not only have all of our proprietary ingredients been fully developed with nationwide distribution in place, we have a proven track record with 28 best pizza awards nationwide to show for it.”
If NYPD Pizza has the “perfect formula for franchise success,” why has the franchise chain shrunk nearly 60% since 2008?
Why does the search term “NYPD Pizza CLOSED” reveal failed NYPD Pizza locations in California, Florida, Colorado, New Mexico, and Texas?
NYPD Pizza Franchise Chain has Shrunk 59% Since 2008
The perfect formula for franchise success?
In 2008, PMQ magazine stated that NYPD Pizza had 17 locations.
The NYPD Pizza franchise website currently lists only 7 locations as open:
- AR Little Rock
- FL Orlando (Universal Blvd)
- FL Orlando (College Park)
- FL Orlando (South Hiawassee Rd.)
- FL Poinciana
- FL The Villages
- FL Winter Garden
That’s a unit decline of nearly 60%.
Some cursory Internet searching revealed what looks like at least 21 NYPD franchise locations* that are no longer in business:
|NYPD Pizza Locations No Longer in Business|
CA Pleasant Hill
CA San Marcos
CO Colorado Springs
FL Orlando (Orange Ave.)
FL Orlando (S. Alafaya Trail)
FL St. Augustine
FL Tampa (Channelside)
SC Mt. Pleasant
UT Park City
UT West Valley
* This is not a complete nor infallible list. Please add locations, details, circumstances or corrections below.
NYPD Pizza Partners With Beautiful Brands: Let the HypeFest Begin!
So now Beautiful Brands has announced that it will be pushing NYPD Pizza franchise opportunities along with its other questionable and troubled franchise brands.
Of course, Beautiful Brands founder David Rutkauskas positions NYPD Pizza as a budding success story despite the fact it’s been struggling for several years and was, in fact, founded by conman Lou Pearlman who is in a federal prison for perpetrating the largest Ponzi scheme in Florida’s history.
“This is a franchise success story just waiting to happen,” said David Rutkauskas, BBI founder, president and CEO. “Not only is the cuisine incredible, but everything about the business model spells enormous customer appeal…”
If ever there were a franchise opportunity that prompted the warning caveat emptor (Let the buyer beware), this would be it.
ARE YOU FAMILIAR WITH THE NYPD PIZZA FRANCHISE OPPORTUNITY OR PAUL RUSSO?
ARE YOU FAMILIAR WITH BEAUTIFUL BRANDS OR DAVID RUTKAUSKAS?
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