COFFEE BEANERY: Overview & Blogliography

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COFFEE BEANERY: Secret Justice Franchisee Interview Part 2

Here is the second of two video interviews with unhappy Coffee Beanery franchisees Deborah Williams and Richard Welshans, who are in their 3rd year of a legal fight against the franchisor.
Coffee Beanery Franchise Fraud Part 2:

In this video interview posted on YouTube, Deborah Williams says “three months into the franchise, we realized something was wrong. Money was running out like it was going through a sieve. We hired an attorney. We also filed a complaint with the Maryland Attorney General’s office here in Maryland…”

Williams and Wilshans recently had an arbitration ruling against them overturned, and will be arguing their case against the Coffee Beanery in a court of law.

Also read:

The Coffee Beanery Franchise Woes Reported in Forbes Article

COFFEE BEANERY: Secret Justice Franchisee Interview Part 2

COFFEE BEANERY: Secret Justice Franchisee Interview Part 1

WHAT DO YOU THINK? SHARE A COMMENT BELOW.

COFFEE BEANERY: Secret Justice Franchisee Interview Part 1

Here is the first of two video interviews with unhappy Coffee Beanery franchisees Deborah Williams and Richard Welshans, who are in their 3rd year of a legal fight against the franchisor.
Coffee Beanery Franchise Fraud Part 1:

In this video, Deborah and Richard describe their backgrounds (Deborah was VP of Operations for a large corporation; Richard was in industrial sales for 18 years before being downsized). They also describe their financial well-being prior to buying the franchise (owned a million-dollar house with $600K equity).

Deborah describes the type of business they wanted to open after Richard was a victim of downsizing: “We just wanted a little coffee shop… we just wanted a little franchiseable coffee shop, like a little Cheers-type place. We started looking for different franchisors. Our first choice, of course, was Starbucks.”

Starbucks doesn’t offer franchises, so they went with the Coffee Beanery franchise.

Check out Part Two for the rest of the story:  COFFEE BEANERY: Secret Justice Franchisee Interview Part 2

The Coffee Beanery Franchise Woes Reported in Forbes Article

COFFEE BEANERY: Exec’s Trafficing Conviction Leads to Franchisee Legal Win Part 1

COFFEE BEANERY: “Coffee People Who Care”?

What do you think of the new Coffee Beanery slogan: “Coffee People Who Care”?

According to MLive:

Your local coffee company has a new slogan: Coffee People Who Care.

The Coffee Beanery, founded in 1976 by JoAnne and Julius Shaw, now has 135 U.S. locations and more international locations. It recently selected the new slogan to help distinguish itself in a market that’s jammed with competition.

“We came up with ‘Coffee People Who Care’ because our franchisees are people who live, work, shop and have families in the same community where they are running a business,” said JoAnne Shaw, chief executive officer of the Mt. Morris Township-based company in a news release. “They care about running a successful business, but they also care about their communities, as well, and look for ways to show that.”

ARE YOU FAMILIAR WITH THE COFFEE BEANERY FRANCHISE? WHAT DO YOU THINK OF THE SLOGAN? SHARE A COMMENT BELOW?