Bizzibiz, the new digital marketing franchise, has a new social media client: Multi-level marketing company Youngevity, run the controversial Dr. Joel Wallach.
In yesterday’s press release (included below), Youngevity’s VP of Marketing Vanessa Hunter is quoted as saying “BizziBiz has a great track record of success helping businesses increase their online visibility. We believe they are the perfect technology partner to bring us to the next level of engagement and beyond.”
What is the Bizzibiz “track record of success”?
We’re not sure what track record of success Ms. Hunter is referring to. Since the launch of the Bizzibiz franchise in January, 2011, Bizzibiz has done little to offset its own Internet public relations nightmare.
In February, 2011, the Arizona Corporations Commission announced that Bizzibiz founder & CEO Jim Piccolo and his previous business partners must pay nearly $6 million in restitution and fines for defrauding 105 investors. (Read: BIZZIBIZ Franchise Founder Jim Piccolo Defrauded 105 Investors, Says AZ )
In April, 2011, the company filed a lawsuit for legal malpractice against its own franchise attorney and Director of Franchising (Read: BIZZIBIZ Suing Mr. Franchise Kevin B Murphy and Franchise Foundations PC)
In June, 2011, TV huckster Don LaPre – who the company’s Extreme Franchise Marketing arm touted as Vice President, was indicted on 41 counts of conspiracy and fraud, and accused of defrauding 222,000 people of $52 million. LaPre was arrested after reportedly hiding out in a health club locker room for two days, where he allegedly stabbed himself repeatedly. (Read: BIZZIBIZ: VP Don LaPre 2nd Exec Indicted for Fraud)
How has Bizzibiz used social media to address these controversial happenings? Have they addressed or rebutted the critical assertions coursing through the blogosphere, on this site and others?
It appears that they have done nothing except tout their association with another controversial figure, Dr. Joel Wallach.
“A snake-oil sales pitch if there ever was one.”
Bizzibiz client Dr. Joel Wallach and Youngevity have already amassed lots of negative buzz on the Internet already. Here’s what the critics are saying:
“The lies of Wallach and Australian Longevity may do more harm than simply ripping people off. Several of Wallachs claims are potentially dangerous, and some of his products may be harmful.” Stuart Adams (Dr. Wallach Exposed)
“Wallach has a long history of involvement in dubious healthcare schemes, such laetrile treatment for cancer, as well as chelation and hydrogen peroxide therapies for coronary artery disease.” James Pontolillo
“Dr. Wallach is an engaging and entertaining speaker… but this is a snake-oil sales pitch if there ever was one.” NutriTeam Health Watch
Here’s the press release:
Youngevity®, Direct Marketer of Nutrition and Lifestyle Products, Takes the Leap into Digital Marketing
Consumer Cloud to Provide Vehicle for Greater Growth
“With our global network of distributors, we’re well-positioned to leverage social media marketing to our advantage."
San Diego, CA (PRWEB) August 01, 2011
Javalution Coffee Company (JCOF-PK), Youngevity Essential Life Sciences (http://www.youngevity.com), a direct marketer of lifestyle and nutritional products, including gourmet healthy coffee, has selected digital marketing specialists BizziBiz (http://www.BizziBiz.com) to significantly enhance its presence in the digital world. This commitment to social media marketing is central to the company’s growth strategy of mobilizing customers and distributors and their social reach or "network cloud."
According to Vanessa Hunter, vice president of Marketing at Youngevity, BizziBiz will work with Youngevity to help the company enhance its use of social media to grow its online visibility, strengthen its brand and reputation, and allow distributors and customers to more actively engage with the company.
“Word-of-mouth advertising, or referral marketing, is extraordinarily powerful in today’s social networking world,” said Hunter. “With our global network of distributors, we’re well-positioned to leverage social media marketing to our advantage. BizziBiz has a great track record of success helping businesses increase their online visibility. We believe they are the perfect technology partner to bring us to the next level of engagement and beyond.”
Zach Ferres, Tribal Leader at BizziBiz said, “We’re thrilled at the opportunity to work with Youngevity, because they have such a creative vision about the digital era and using online tools to attract distributors and customers. They are an innovative, fast-growing company with lots of energy. Our tool set is a great fit for them.”
Youngevity Essential Life Sciences (http://www.youngevity.com), a wholly-owned subsidiary of AL Global Corporation, is a nutritional and coffee company dedicated to improving lifestyles through vibrant health and flourishing economics. Founded in 1997 by Drs. Joel Wallach, DVM, ND and Ma Lan, MD, Youngevity is the only network marketing company with an FDA-authorized health claim. CLR Roasters, a coffee roasting and distribution company, is a wholly owned subsidiary.
On July 11, 2011 Youngevity merged with Javalution Coffee Company (PINKSHEETS: JCOF) (http://www.javalution.com), which owns and distributes Café La Rica and other brands, which are distributed to retailers. Javalution also roasts the JavaFit® brand of coffee with health benefits.
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