Beautiful Brands International’s (BBI) FreshBerry & Smallcakes franchise in Charlotte, North Carolina closed its doors, according to the Charlotte Observer.
The cobranded FreshBerry & Smallcakes franchise, (still listed on the FreshBerry website as located at 1300 East Blvd., Charlotte, NC) closed Sunday, December 16, 2012.
The Beautiful Brands International’s (BBI) franchise location was owned by veteran franchisee Nick Smith, who has been successful with such franchises as Moe’s Southwest Grill and Jersey Mike’s.
The failure of the FreshBerry & Smallcakes franchise was due to “slow traffic,” according to the observer story.
BBI CEO David Rutkauskas claims BBI’s franchise brands are “performing beautifully.”
David Rutkauskas, CEO of franchisor Beautiful Brands International’s (BBI), claimed in a recent QSR article that ““Despite the downturn economy, our brands are performing beautifully and experiencing explosive growth every day…”
However, UnhappyFranchisee.Com has found evidence of a number of BBI franchise brands, namely CherryBerry frozen yogurt and Freshberry frozen yogurt franchises have suffered numerous store closures.
BBI claims that since January 2012, they have sold more than 500 franchised units worldwide.
We ask: How many of these franchise locations will actually open?
How many of those that open will survive the length of their franchise agreements?
Read more about recent Beautiful Brands store closures:
UnhappyFranchisee.Com extends its condolences and best wishes to the owners and staff of the closed CherryBerry franchises.
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TAGS: FreshBerry, FreshBerry Frozen Yogurt, FreshBerry franchise, FreshBerry Frozen Yogurt Franchise, Froyo, Froyo franchise, Frozen Yogurt franchise, Beautiful Brands International, David Rutkauskas, franchise failures, franchise closures, franchise graveyard, Unhappy Franchisee, Freshberry Charlotte NC, Smallcakes franchise, Nick Smith