Aaron’s franchise marketing claims that Aaron Rents, Inc., is the recognized leader in the sales and lease ownership (aka rent-to-own)industry with over $1 billion dollars in system wide revenues.
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Aarons franchise opportunity literature claims that:
“The [Aaron’s] Franchise will provide products and services primarily to customers in need of furniture, electronics, appliances and jewelry, but who do not choose to, or cannot, purchase them with cash or credit.
“The customer will make monthly lease payments. The customer can return the product at any time without obligation or can make continuous payments for the term, (6 months, 12 months or 24 months), lease after which the customer will own the product.
“The customer may also purchase the product in the first 90 days at the retail price, applying all monies paid to date. The leasing customer’s wants and needs are no different from those of buyers with credit. They consider items such as stereos, televisions, home furnishings and major appliances as necessities, not luxuries.
“For the millions who cannot afford to purchase these products outright, or do not have the credit to finance the purchases, Aaron’s has become a major source for providing these products…
Aaron’s Franchise Marketing Claims
According to Aaron’s franchise marketing:
Once you have made your decision to join the Aaron’s Franchise family, you will be supported by the finest and most knowledgeable group of professionals in the leasing industry.
Not only have we developed the most effective methods of operation, but we stand behind them as well. The advantages of the Aaron’s system include:
in-depth site selection assistance,
personnel selection assistance,
comprehensive training for you and your staff,
computer software systems,
marketing and advertising support,
network communications and
on- going support to ensure your success as an Aaron’s Franchisee.
Unveiled in January, 2002 Aaron’s has developed one of the premier training programs in franchising today. The University is comprised of our team of top notch trainers who will travel to a different city every week to conduct a series of in-depth training sessions for both you and your associates.
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