The Play N Trade franchise website prominently links to its Official Play N Trade Video Game Forum.
It’s a great idea for Play N Trade to establish an open community of gamer enthusiasts to gather, trade ideas and tips, and build their relationship with Play N Trade. It’s a great opportunity for Play N Trade to demonstrate how highly it values its gamer customers and how actively it supports and promotes its franchise stores.
Unfortunately, the only thing the Play N Trade forum communicates is that the lights may be on, but ain’t nobody home.
As of this morning, Of the Play N Trade 100 most recent forum topics:
98 of 100 most recent posts are spam.
The vast majority of the recent posts on the Play N Trade forum are spam advertisements with titles such as “cannabis growing lamps,” “probation drug tests,” “drug detox facilities,” “adulterated cannabis,” “Check out these hot euro babes in these hot sex pics and vid,” “swinger party milwaukee,” and “belly button piercing info.”
1 of the 100 most recent posts is titled “FUK PLAY N TRADE Corporate”
Matt Average on Tue Aug 04, 2009 7:51 pm how many days can i keep this active without it getting modded?
Matt Average on Wed Aug 05, 2009 9:29 am bump
Matt Average on Wed Aug 05, 2009 9:11 pm to the top
Matt Average on Thu Aug 06, 2009 5:08 pm pushed off the 1st page by spam in about 8 hours
Matt Average on Sat Aug 08, 2009 8:28 am just remove the board from the website
Matt Average on Sat Aug 08, 2009 7:57 pm fart
pizz_excellence on Sat Aug 08, 2009 11:19 pm LOLOLOLOLOLOLOLOLOLOLOLOLOL
U finally see the way FUK PNT CORPORATE THEY SUCK AND DONT GIVE A FLYING FUK
To all customers i apoligize for the vulgar language you see but Realize PNT corporate will never care about the customer or franchisee
Matt Average on Sun Aug 09, 2009 8:28 am !
pizz_excellence on Sun Aug 09, 2009 11:39 pm point proven!
1 of 100 most recent posts call for the resignation of CEO Larry Plotnick & demise of the company.
The only other actual post out of the most recent 100 (When Will Corporate GO OUT OF BUSINESS) not only calls for the resignation and demise of the company, but includes internal communication between corporate Franchisee Support Specialist Micah Thomas and a franchisee or franchise store manager. Allegedly, the manager’s detailed complaints have gone unanswered.
Please quit already Larry Plotnick !!!!!!!!!!!! Go start another failing business and screw over another unknowing group.
email i received
Subject: Please email or call me so we can talk about your complaints
Date: Tue, 16 Jun 2009 14:43:45 -0700
Hi, I’ve seen your posts on the PNT Forum complaining and making accusations against Play N Trade corporate as well as against other PNT stores, and I sincerely would like to speak to you about your complaints. Although I’ve deleted a few different posts, I hope that you have noticed that I have not deleted all posts or your profile for that matter. Please reach out to me via either email or phone – both of which are listed below, beneath my signature line.
Franchisee Support Specialist
3400 Irvine Ave. Suite #205
Newport Beach, CA 92660
*NEW NUMBER* 888.768.4263 – “Region 3”
From: Anonymous for personal reasons
Sent: Sun 6/21/09 4:05 AM
Yes, I would like to start off by keeping myself Anonymous, For various reasons.
First off i would like to know how long you personally have been with the company. In the time that i have been managing my pnt i have gone through 3-4 regional contacts on corporate end. Some were really good in the begining to really bad current to the point that is why bother.
Second I would like to know how many pnt’s have closed down. since opening. I know of 2 near me that have already closed in the past year and 2 more that will be closing in the next 2 month (ones i’m sure you have o idea about).
Third How does corporate expect their franchisees to turn profit if they are expected to pay royalties on all items sold. Now i understand that royalties should be paid on all used games. The new though makes no sense. We buy xbox 360 from our vendors for 290 then have to pay for shipping $15 then pay royalties on the total amount. royalties 5% so let’s do the math. 290 + 15(shipping)+ 15(royalties)= 320 – sale price of 299.99 total is negative $20.01 …. You got to be kidding me right! But lets move on to new games cost 52. shipping 3 royalty 1.8 total 3 dollar profit…. Yah!!!! have you ever done break even analyst. I have to sell 20 new titles to make up for every one that does not sell while trying to stay competitive. Impossible. Corporate makes half my profit while sustaing absolutely no risk. SEE MY COMPLAINT but i cntinue…
4. I have never had a corporate rep come into my store to see if their is anything they can be doing to lend a helping hand. at this point i would probably call security to escort them out because of the frustration of never seeing them before.
5. Pos is so screwed up with trade values it makes me sick. I constantly see where corporate wants to trade a game for 7 when it sells for 12.99. (Are you trying to put us out of business< Seriously) On average trades are 50-60% of sales price. That business model will not be able to stay afloat in these economic times where price drops occur daily. Their is no hedging future losses.
6. Other local pnt’s ( the ones going out of business give us bad reputation for numorous reasons. 1. customers call us to complain that their local store has been repairing their system for over 6 week now and is refusing to call them back. 2. Customer”I traded all my games at X location but they never get new games in or always are 3 weeks behind.” 3. The employees at x location never show the customer the respect and service. they find it necesary to play their video game instead of greeting the customer. 4. The store is disorganized and everything is scattered about making it confusing for the customers.
5. other stores refusing to inform the consumer that we are all independent and have no connection to each other. Most customers tell me that the other stores suggest that they are the onlypnt’s in the area and go to thm only.
I know you have started on site reviews which is steps in the right direction but really doesn’t mean anything. I can get all loweest scores but nothing will ever come to fruition nobody is going to make them change.
I’ve already had the pleasure of explaining to customers why they can’t use their credit from location x who deided to jus close up with no warning even though they had $300 credit. Always getting the F’ this store i’m never going to another pnt again. That is bad pr and bad news travels faster than good news. so now i have to try to overcome the bad tastes in peoples mouth’s that other stores have left.
These are not Accusations but the day to day reality that i go through. Trust me Our store is ranked top 20 every month (tha was before you stopped printing the rankings because someone sold the info to gs which is another head ache) So we make it happen the best we can but we still struggle to stay afloat. So if we are at the top struggling their is no way others are even surviving which should tell u something.
I can tell you i’m not brain washed in the whole pnt is awesome idea because it’s not the logo but the people who make it good. We are the place we are because of the way WE not corporate run our store. In all honesty pnt franchisees are not together but against each other because we all independently want and need the business to stay alive. Wether thats cutting the legs out from another franchisee. It’s bad because it creates distress in the consumer because the lack of consistancy.
Also the website is so horrible a 4th grader could do better, Trust me i have customers come in and complain to me about it.
The forums are a joke, Delete my comments they were not obscene jus very truthful. You let porn continue to flood it so kids can see and loose another family of customers becuase mismanagement on your end. Everything i said is honest and from the heart. And yes our perfered distributors refuse credit lines because we do business as PNT. Trust me i have heart to hearts with my vendors. We had our credit line cut in half because some pnt’s stop paying them even though it had nothing to do with us.
So yes Micah please inform me if shed any light on any of these issues. I will stay anonymous because i am the manager but i feel the pain of the owner and the fear of going out of business.
Suggestions cut all royalties in half
No royalties on new products.
Give us some monetary incentive to continue carrying your name because what your doing now is not working.
Stop finding these cheap vendors who offer us flea market products, we are i retail not a tent shop.
Share your discounts or kickbacks that you get from vendors so that we can turn profit. (you do i know it you may not) All i ever hear about is new stores opening do these people even know what they are getting into????
I’m looking forward to hearing your responce on these issues.
A Very concerened individual, nothing to do with my owner
sorry bad grammer it is late
——-No responce so i write
From: Anonymous for personal reasons
Sent: Thu 7/23/09 1:23 AM
Thank you for taking the time to respond to my email (Sarcasm), This just proves again how helpfull you guys really are. The vegas trip was frustrating to say the least. Great new ideas (changing the entire store floor plan like i said prior to the event) only one problem no help on the cost. Here’s my idea make a fund for everything you guys think will be cool (las vegas convention example) then use that money to hand out to the franchisee’s to help with the new store change cost. Oh wait why bother giving my input u don’t bother responding to my first email but who knows maybe you got fired as well. respond if u still want to keep communication was interested in hearing the honest failure ratio for pnt.
Still no responce he was probably fired or quit because of all the Chocolate Rain. Fraggle off Corporate.
Franchisees rise together to give them Hell!!!!!!!!
Advice to Play N Trade: If you want to declare yourself a gamer community, you’ve got to commit the resources necessary to maintain an active forum. If you’re not committed, you might want to take down your forum because you are making your franchisees look out of touch and apathetic.
Social Media Lesson: Kwiqq, an webbuilder company, just posted Play N Trade as a social media success story (Retail Industry: Increase web traffic through social media (Play N Trade)). Kwiqq might want to update its case study to show what happened after their initial increase. Because Play N Trade failed to allocate needed resources to keeping up with their forum, it got overrun with Spam and negative comments.
This further fueled the unrest from their unhappy franchisees: http://www.unhappyfranchisee.com/play-n-trade-ca-revokes-pnt-franchise-registration/
This is not necessarily a negative reflection on Kwiqq, as the strategy was sound. It just illustrates the point that using social media requires a committed and consistent effort or it can backfire.
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