PAINT NAIL BAR Franchise: Do Franchisees Recommend the PAINT Nail Bar Franchise?
Mark & Michele Schlossberg claim the PAINT Nail Bar franchise is “the opportunity of a lifetime.” Yet their disclosure documents, Yelp! & Google reveal a disturbing number of franchise closures & ownership transfers. We ask the franchisor: Why do so many PAINT Nail Bar franchisees exit the system prematurely? Have you identified the reasons franchisees are failing? What are you currently doing to reduce the failures and ease their distress upon exiting?
Current & former PAINT Nail Bar franchisees: Why have so many PAINT franchisees left the system? Which closures/transfer have we missed (below)? Would you recommend the PAINT Nail Bar franchise investment to close friends or family members? Why or why not? by Sean Kelly

(UnhappyFranchisee.Com) According to a 2024 profile in the Sarasota Observer e-newspaper, Mark Schlossberg was a successful franchisee (the #1 Huntington Learning franchise owner, according the article) who came out of retirement to sell and support PAINT Nail Bar franchises – the concept he co-founded with his wife, Michele.
Mark & Michele Schlossberg’s vision for PAINT Nail Bar was to build “a chain of clean, toxin-free nail salons” with exceptional customer service.
As of February, 2024, the Schlossberg’s had sold “more than 40 franchisees nationwide” on investing in what the PAINT franchise website describes as “the business opportunity of a lifetime [for] ambitious, talented, and passionate entrepreneurs nationwide and into Canada.”
In 2018, the Schlossberg’s first PAINT Nail Bar franchise opened in Lubbock, TX and, according to the article, was a “great success.”
The Schlossbergs eventually bought back that franchise “because its owner got an opportunity in Big Pharma.”
In February, 2022, they sold a franchise in Lakewood Ranch, FL but also bought that franchise back from the owner.
The PAINT Nail Bar website lists 35 franchise locations in addition to the two company-owned locations Sarasota-area locations – 5 fewer franchise locations than claimed in last years’ article.
Many PAINT Nail Bar franchise locations appear to have had several ownership changes (transfers) and many appear to have ceased operation completely.
For the benefit of those who may be considering investing their life savings in a PAINT Nail Bar franchise, we ask:
Is the PAINT Nail Bar franchise the opportunity of a lifetime?
The mistake of a lifetime?
Or something in-between?
Do Current & Past Franchisees Recommend the PAINT Nail Bar Franchise as the “Opportunity of a Lifetime?”
With an initial investment of ranging from approximately $217,850 to $755,700* to open a single salon, anyone considering investing in a PAINT Nail Bar franchise (or any franchise) should do rigorous due diligence, ask hard questions and never ignore red flags or warning signs.
According to the Federal Trade Commission’s “Consumer Guide to Buying a Franchise,” the most critical step in assessing a franchise opportunity is hearing the candid opinions and experiences of current and recent franchisees. That’s why every franchise seller must provide a current and up-to-date Franchise Disclosure Document (FDD) that includes accurate contact information for every current and recent franchise owner.

Getting straightforward and candid franchisee opinions can be challenging, so we invite PAINT Nail Bar franchisees and former franchisees – and others familiar with this franchise – to provide comments below or by emailing the author – in confidence – at UnhappyFranchisee[at]Gmail.com.
We also invite the PAINT Nail Bar franchisor and all involved with the franchise to address our questions and concerns in the spirit of open and constructive communication.
* based on the 2024 PAINT Nail Bar FDD, the most recent we could find online
Does the PAINT Nail Bar Franchise Suffer From Widespread Closures & Ownership Transfers?
Note: This information is compiled from publicly available sources, is unconfirmed & likely incomplete. It is submitted here with an invitation for discussion, correction and additions from franchisor and franchisees. Please use this as a starting point for your own independent research and verification.
PAINT Nail Bar Closed Locations
The 2024 PAINT Nail Bar Franchise Disclosure Document (FDD) includes these franchisees exits during 2023:
- CA Napa Valley 1300 First Street Suite 322 [Yelp! ] [Closed June 2023 Franchisee Elyse Quast*]
- MN Wayzata 1129 Wayzata Blvd, Wayzata MN [Yelp!] [Closed October 2023 Franchisees Dan and Angela Murphy]
- TN Nashville 3990 Hillsboro Pike, Suite 210, Nashville, TN 37215 [Opened 11/18 Franchisees Kaitlin & Will Andrews; Closed in August, 2023 Franchisee Jill Martin] [BirdieLu, LLC – Declared Bankruptcy]
- TX Perryton 107 S Main St, Perryton, TX 79070 [Closed July 2023 Franchisees Alissa and Byron Hoover]
- CA Encinitas 292 N El Camino Real, Encinitas, CA 92024 [Closed April 2023 Franchisees Roz Sledz and Jeff Cook] Resold & Reopened
Searches of Google, Yelp!, Facebook & other pages for Paint Nail Bar locations reveal a number of others that are (or have been) designated as temporarily or permanently closed, including:
- FL Plantation 10055 Cleary Blvd Plantation, FL 33324 [Facebook]
- MO St. Louis/Richmond Heights 18 The Boulevard St Louis St. Louis, MO 63117 [Yelp!]
- VA Midlothian 1516 Ewing Park Lp Midlothian, VA 23113 [Yelp! ]
- KS Kansas City 4941 W 119th St., Overland Park, Kansas [Yelp! ]
* A Yelp! reply by former owner Elyse Q. states “…the franchise and I no longer see eye to eye at various levels, and despite months of negotiations, we remain widely divided, and thus irreconcilable due to their forced fraudulent franchise practice of illegally price controlling…”
PAINT Ownership Transfers Disclosed for 2023:
The 2024 FDD states there were 8 ownership transfers from 2021-23, but only discloses the states, not the exiting franchisees (as required) :
- Florida – 2 (2022, 2023
- Maryland – 1 (2023)
- Michigan – 1 (2023)
- Missouri – 1 (2022)
- Ohio – 1 (2023)
- Tennessee – 1 (2022)
- Texas – 2 (2022, 2023)
Totals:
- 2021 – 0
- 2022 – 3
- 2023 – 5
PAINT Nail Bar Suspected Ownership Transfers/Reacquired by Franchisor (one or more times):
In addition, there appears to be evidence of prior ownership changes at now-closed and many currently open locations, including:
- CA Napa Valley*
- FL Lakewood Ranch
FL Naples - FL South Sarasota
- TN Nashville
- TX Lubbock
- TX Perryton
- MO St. Louis/Richmond Heights
- NC Charlotte/Huntersville
PAINT Nail Bar Franchises – Suspected Sold But Never Opened (SNO)
A number of franchises disclosed as “Sold but Not Open” in early FDDs do not appear to have ever opened, including:
- CA San Francisco [Barbara Domingo – Never Opened 2020 FDD]
- FL Tampa [John & Priscilla Conyers Never Opened 2019 FDD]
- NJ Chester [Sasses LLC Sandy & Olivia Sessa Not yet opened 2021 FDD]
- NC Davidson [Madeline Dreyer – Never Opened – 2020 FDD]
PAINT Nail Bar Franchise Litigation
A search of the company FDDs, PACER & other databases reveal troubling franchise-related litigation, including:
- Franchisee Elyse Quast filed an Arbitration Demand (Case Number 01-24-0004-2919) against Paint Nail Bar Franchise Company, LLC (“PNB”) and Mark Schlossberg, on 11/11/23
- Paint Nail Bar Franchise Company LLC, vs.. Boss Beauty Brands, LLC and Sara Brown [franchisee], United States District Court, M.D. Florida. Case No. 2024 WL 4008298 Filed 5/29/24
- Paint Nail Bar Franchise Company LLC, vs. Just Run the Play, LLC, Brushed Nail Bar LLC, Michael Curry and Sharece Ann Miller-Curry, [franchisees] UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA Case No. 8:25-cv-01044-SDM-CPT Filed 4/25/25
Invitation: All individuals and companies discussed on our site have an open invitation to provide corrections, explanations, comments, rebuttals or other statements of their point-of-view which will be fairly and respectfully represented. Comment below or send an email to the author at UnhappyFranchisee[at]Gmail.Com.
Do You Think the PAINT Nail Bar Franchise is the “Opportunity of a Lifetime?”
Why or Why Not?
TAGS: PAINT Nail Bar, PAINT Nail Bar franchise, nail salon franchise, Mark Schlossberg, Michele Schlossberg, Ashley Koshinski, Evan Goldman, The Franchise Firm, franchise churning, franchise failures,
Behind the Gucci, Louis, and polished lies,
Affairs, alibis, and ruined lives.
Abuse runs deep, truth crucified,
Bullying thrives, and facts are denied.
Gaslit halls, contracts flawed—
A franchise of fraud, twisted and painted.
Wow! So much to say. I don’t know where to start.
PAINT is a wonderful concept and could have been a truly successful franchise. Unfortunately, greed and ego on the part of the franchisor got in the way and there is no path to profitability for the franchisee as fees continue to pile up.
When franchisees ask for help they are shamed as to why they are not doing well. Those who bring up concerns are told to just sell. Those selling are doing so at a huge loss. The next owner gets in at a lower cost hoping they can make it— most second hand owners are not making it either.
The only profit corporate cares about is their own. This is sad to see how many closures there are.
Life savings are vanishing and lives are being destroyed!
Very questionable sales tactics promised huge net profitably that I don’t think anyone has been able to recognize
This brand appears to have been built on levels of deception and manipulation, designed to cause maximum damage to the poor souls misled into joining Paint.
Sprinkled in with some arrogance and gaslighting.
It’s a lot of noses being cut off in spite of faces here…
Such a disgrace and poor representation of the beauty industry.
I’ve watched countless intelligent, successful, and driven people buy into this franchise, full of hope and excitement, only to have their lives unravel. Homes lost. Retirement savings wiped out. Crippling debt left behind. Mark Schlossberg sells a dream, but it’s a carefully constructed illusion.
Looking back, it’s telling how every key conversation with him happens over the phone, no texts, few emails, no paper trail. He claims he doesn’t use salespeople because they’re “too sleazy.” That’s a bold statement from a man who has orchestrated financial ruin for so many.
Even locations bringing in top-line revenue are barely breaking even. Most operate at a loss until the owners run out of money. That’s when Mark steps in, not to help, but to profit again. He allows the resale of the location, collects another $45,000 franchise fee, and restarts the cycle. That’s franchise churning. He learned it well during his time at Huntington Learning Center.
When owners raise concerns, they’re met with gaslighting and deflection. There are never real solutions, just the same empty advice: “Sell more retail” or “Change your mindset.” It’s a tactic to avoid accountability and mask a flawed, unsustainable business model.
Most of the owners I’ve met are experienced, hardworking professionals. They didn’t fail because of a poor mindset, they failed because the model wasn’t designed for them to win.
I’ve worked for this company and these people.
They wouldn’t know actual operations if it were a snake in their boots.
The irony of it all, they claim to build a non-toxic brand but they are some of the MOST TOXIC people I’ve ever encountered, and I’ve spent a lot of time in real estate…
The should be stopped. Shame on them and their families.
It’s difficult to know where to begin, as there are so many challenges within this franchise system. It’s truly unfortunate, because PAINT Nail Bar is based on an excellent concept with real potential. Unfortunately, greed and ego of the franchisor had severely undermined that potential.
The primary reason for the numerous closures across the system appears to be financial instability. Many franchisees are losing thousands of dollars each month. When they seek help from corporate, they are often met with blame, deflection, and vague guidance like “just market more” or “follow the system”—instead of meaningful support. Franchisees who express concerns are frequently advised to sell, even though many are deeply underwater after the significant investment required for buildout.
In several cases, owners are selling at substantial losses. Even new franchisees who buy in at discounted rates are struggling to turn a profit. Meanwhile, fees continue to increase, with no clear explanation as to how those funds are being used—raising serious concerns about fairness and transparency.
Beyond the financial strain, there are growing concerns among franchisees about behavior at the corporate level that many would describe as unethical—possibly even crossing legal boundaries. While those claims would need to be formally investigated, there is certainly a pattern of conduct that raises red flags and erodes trust.
This franchise was sold on the promise of significant revenue and business success. Many left secure, professional careers to pursue what they believed was a stable opportunity—only to face financial devastation. What’s happening across this system is not just disappointing; it’s deeply troubling and, for many, life-altering.
If you’re considering this franchise, I strongly recommend speaking to former owners and asking Mark and Michele directly why so many locations have closed or changed hands. In my view, the brand is more focused on selling franchises than building a sustainable system for its owners.
I am a current franchisee, and based on my experience, I would not recommend this franchise to anyone. You would be far better off starting an independent business on your own.
Unfortunately, the individuals running this franchise operate with a self-serving mindset. While they emphasize the importance of being “coachable,” what that truly means is following their directives without question. The moment you ask for clarification or provide constructive feedback, they become defensive and dismissive, often resorting to gaslighting tactics.
There is no true spirit of partnership, instead, it’s a top-down, controlling dynamic where franchisees are expected to comply without input, all while being financially drained. It’s a disappointing and disheartening environment for any entrepreneur hoping for support, collaboration, and mutual success.
These people are walking, talking hypocrites. Biggest con artists and gaslighters you’ll ever meet. They have particular skill in swooning and charming you before you get in. Coming off as the most caring and supportive people. But once you’re in? Masks come off. They thrive of churn and burn. When it comes to business? They don’t know a damn thing. Read reviews from their corporate locations. They steal, lie and cheat. But they love to put the blame on others, never themselves. But do the math? Dozens of locations closing, not profiting.. who’s the common denominator?? But no, never them, it just so happens EVERY ownership group is the problem for one reason or another. Glad people are finally beginning to open their eyes. Comical they think this is the most successful nail brand in the industry. Wonder how they measure success? It can’t be off profit. IF you manage to make a profit (75% do not), it’s likely less money than your nail techs make. Keep your day jobs or invest in a better brand. If you’re going to work your ass off, it better be for more than 50k a year.. and that’s if you’re lucky. Save yourself the money, stress and agony and never join this brand.
If you ever thought of being a franchisee or an employee of the Paint Nailbar Brand, DON’T DO IT!!!! RUN AS FAST AND AS FAR AS YOU CAN FROM IT!!!!!! It is a cash and soul sucking hole that has trapped so many people into it!! Its a good concept, but a HORRIBLE business model. I have seen so many lives ruined because of the business model of this brand. Its only setup for the owner of the franchise to profit. A huge question i would ask the franchisor is how many of his franchisees have multiple locations? Ill tell you the answer, 1 out of 30+ locations. If you are looking to buy a low to no paying job, This is the brand for you!
The franchise is a great concept but the business model is broken and it’s nearly impossible to make money. Most franchisees are supplementing thousands of dollars from the their personal finances to make ends meet. The fees are outrageous and continue to increase despite the majority of owners expressing concerns to the franchise. Recently, things have become even worse, no transparency, little communication and support. Instead of being leaders, Mark, Michele, and Ashley cast blame on owners, lie, shame, or sometimes just ignore. It’s become a nasty mess and it’s clear the franchise is not here to support their locations and see them grow & prosper.
Imagine thinking you’ve found the perfect business for your family. A thriving business in order to spend more time together , create stability and even leaving a business for your children -a successful family business.
Only to find out the complete opposite. A business that has left my family completely depleted. Financial ruin, drained 401k, borrowed money not understanding why we’re not seeing the profit margins we were promised.
Asking corporate for help in tears only to be told to ask family members for more money , “are you following the systems”, “are you doing your 80-100 merchant visits monthly.” No real help – except take money out from your home, file bankruptcy…
We were made to believe we were the problem, every question asked was met with anger and frustration and demeaning response to who we are as owners and people. To the point where a decision a needed to be made about staying in business only to be forced to sell or as mark would say “exit the right way”
Nothing is what it seems…. From unexplained fees, to social media content that doesn’t reflect locations techs/art/demographic, to alleged donations through jewelry sales which never happened. What once was a dream come true has turned into a nightmare.
But God- everything lost will be restored & there was and is a greater purpose to all of this!
A note to the franchisor:
“Do not be deceived: God cannot be mocked. A man reaps what he sows.”
Galatians 6:7 NIV
If you ever thought of being a franchisee or an employee of the Paint Nailbar Brand, DON’T DO IT!!!! RUN AS FAST AND AS FAR AS YOU CAN FROM IT!!!!!! It is a cash and soul sucking hole that has trapped so many people into it!! Its a good concept, but a HORRIBLE business model. I have seen so many lives ruined because of the business model of this brand. Its only setup for the owner of the franchise to profit. A huge question i would ask the franchisor is how many of his franchisees have multiple locations? Ill tell you the answer, 1 out of 30+ locations. If you are looking to buy a low to no paying job, This is the brand for you!
This franchise is a broken model that only loses money!!!
We had a VERY HIGH MONTHLY LOCATION!! The profit margins are not there!! If you ask corporate about profit margins, you get the response, if any at all, is that you need to change your MINDSET!!
You get very little to no support from corporate.
Having being part of this franchise, the only thing I learned was that corporate either does not know what they are doing or they do know what they are doing by scamming people.
When the founder of the brand, Mark Schlossberg, goto answer to request is to goto youtube and find the answer for a problem in a system that he created, is TROUBLING!!!
GLAD TO BE OUT!!!!!
Owning a Paint Nail Bar franchise has been one of the most frustrating and disappointing business experiences of my career. What was marketed as a modern, supportive, and innovative franchise system quickly revealed itself to be poorly managed, lacking transparency, and completely out of touch with the realities of running a salon.
From the beginning, communication with corporate was inconsistent at best. Promises of operational support, marketing assistance, and brand-driven traffic fell flat. We were largely left to figure things out on our own, with vague guidance and minimal resources; despite paying significant franchise fees and royalties. The franchisor forces us to buy their jewelry, and mark up everything and resell to us at overly inflated prices.
Even more concerning was the lack of concern for franchisee profitability. The business model is bloated with costs that don’t match market realities, and there’s little flexibility to adapt. Instead of collaborating with owners, corporate often responded with defensiveness or indifference when legitimate concerns were raised.
To make matters worse, when we faced financial challenges (exacerbated by corporate decisions and lack of support), there was no meaningful assistance — just legal threats and silence.
If you’re considering buying into Paint Nail Bar, I strongly urge you to do extensive due diligence. Talk to multiple owners. Ask hard questions. Don’t be fooled by aesthetics or curated sales pitches — this franchise prioritizes brand image over franchisee success.
At lot can be addressed and one things for certain it’s an amazing brand concept -flawed business model. There’s no profit for owners only the franchisor. Needless to say just don’t ruin your life.
Can we have a moment to address the way Mark treats Michele? From the demeaning remarks and lack of respect. It’s very cringe and sad to see as she doesn’t deserve that!
When it comes to Ashley it’s a much different tone – if i dare to speculate I’d suggest there maybe some thing between them.
With His narcissistic personality/tendencies/behavior i wouldn’t put past him.
All that to say it’s how he built this brand with fraud, lies, secrets , personal gain , and cheating.
Avoid
There’s so much to say and it seems ABSOLUTELY unreal what we and everyone else has experienced with this HORRIBLE franchise!!!!! RUN AS FAR AS YOU CAN FROM THIS FRANCHISE!!!!
I repeat, RUN AS FAR AS YOU CAN FROM THIS FRANCHISE! You will thank me later for not having invested your time, money and soul into this toxic, money sucking, soul sucking, and ugly business model.
What was supposed to be a fun and exciting new business adventure turned into a living nightmare.
You get wined and dined and told all the wonderful things when you are looking to buy into the franchise. However, once you are in it, you realize that it’s a cult. It becomes abundantly clear that Mark, Michele and Ashley care only about themselves and pocketing all of the money from their franchisees. The three of them do not care if any of their franchisees make a dime because they make money off the royalty fees and all of the other fees they drown the franchisees in.
Mark, Michele and Ashley claim to always be available to talk and help, yet calls, texts, and emails routinely go unanswered. Franchisees are mainly reaching out to them to BEG for help because the numbers do not add up – meaning there are little to no profits each month for the franchisees.
Franchisees’ monthly revenues barely, if at all, pay for all the expenses each month. So many franchisees have to go into their pocket to pay all the bills and make payroll. It’s absolutely Horrible!!!
When and if Mark, Michele or Ashely do respond about why there are no profits, even if you have high revenues each month, you, the franchisee, better be willing and able to take a tongue lashing about why it’s your fault that you are not profitable. Mark, Michele and Ashely will tell you that you are not profitable because you have the “wrong mindset”, haven’t done the 80-100 merchant visits each month, haven’t sold enough PRIMER products to clients, or haven’t sold enough retail (even though its a nail salon and not a retail store).
It’s absurd that franchisees invest $500,000 and more to make next to nothing in profits.
We all could have and should have kept our jobs, not gone into debt, not given up our lives and souls, and not lost years of our lives dealing with this toxic, unethical, and EVIL environment.
This comment is to prevent you (the reader) from going through what we and others did.
PLEASE, I beg of you, head this warning and STAY away from this franchise.
I was conned!!!!
When you visit a Paint Nail Bar, you see that it’s busy and cute and that it would do well in your city. So you open one, and your location is also busy and doing great revenue and then you learn that this model only lines Marks pockets and you do not make a dime. He’s running a great scheme or he’s really dumb and doesn’t understand that his model doesn’t work as a franchise.
You might make 10% returns with no debt. If you have a loan forget it. You won’t make any money. We paid $950 a month for social media. We paid a mysterious $650 technology fee, and $475 for Booker. I believe there was a franchise discount for Booker that wasn’t being passed on. And you’re required to buy their lotions and scrubs which are a 1000% markup compared to other clean products on the market.
No matter how much we grew we always broke even or lost money because of the fees and cost of doing business.
They require you to send all new hire managers to Florida which is difficult for a small business. Then your employees return to tell you that they had a bad feeling about Mark and it was a waste of time. They are constantly trying to get more money from you. Their “world class training” is comical. It’s Mark talking in circles. They claim they teach psychology and it’s basic customer service. They offer support by making you meet with a previous store manager weekly. Typically someone without a college degree that’s never owned a business and all they say is get your rebooks up, sell more retail, sell gift cards. No one has any real business acumen. It’s insane looking back.
Oh and there’s rumors of an affair and he frequently burns bridges with friends and attorneys.
He has previous tax liens, assault charges, and lawsuits.
And there’s public records that he doesn’t like to pay his bills.
Prospective Franchisees: Proceed With Eyes Wide Open
If you’re considering investing in this franchise, know this—disillusionment doesn’t come gradually. It arrives quickly once you begin to experience the leadership style of Mark Schlossberg.
Before making any commitments, speak directly with current franchisees—and not just the one or two names handpicked by corporate. Contact at least three or more, ideally those not suggested by the franchisor, to get a full picture of what it’s really like.
You may find yourself speaking to one of the 20 franchisees (out of 35) who have come together to form an association aimed at advocating for more sustainable and equitable practices. We created this organization after repeated corporate refusal to engage in good faith dialogue or problem-solving.
When we formally approached leadership—requesting collaboration to revise financially harmful policies and to act on our behalf in negotiations—the response was not partnership. It was aggression.
Rather than working with us or their own attorney to find constructive solutions, Mark Schlossberg and his legal team chose intimidation tactics. This has been a consistent pattern: bullying masked as leadership. Initially charismatic, he quickly reveals his default approach when questioned—legal threats and evasion.
You don’t have to take our word for it. Search court records in Florida, Maryland, and beyond to see how frequently Mark Schlossberg has ended up in litigation. Note the reasons as well. They reveal lack of ethical behavior, as well as inability to pay bills.
We know how difficult it is to deal with this from within the system. Don’t subject yourself to it voluntarily.
Before signing anything, ask every franchisee you speak with these key questions:
• How long have you been in the system?
• What was your build-out cost?
• How much cash did you need to support operations until break-even?
• What do you pay yourself annually?
• What is your average annual profit margin?
• Would you recommend this franchise to your best friend—and why or why not?
It’s incredibly disheartening to see how many of us have invested everything—retirement savings, personal finances, even time with our families—only to realize this brand is a financial and emotional drain. The harsh truth? Almost no one is actually making money here. Many of us are deep in debt, others have already lost everything, and it feels like corporate couldn’t care less.
Instead of support, we’re met with extreme belittling and berating from corporate anytime we ask legitimate questions, making experienced, successful careerists feel completely incompetent and like there’s something wrong with them. There’s zero transparency—just intimidation and condescension. And the triple-dipping is outrageous: we’re forced to buy overpriced supplies from vendors they own, even when we can find similar products for less elsewhere. They profit from every angle they can find, without a care for the detriment to their franchisees.
Then there’s the so-called “charitable” jewelry line. We’re required to spend a minimum per quarter on low-quality, pre-selected jewelry we didn’t choose—and we’re told it’s for a good cause. But where are the donation receipts? There’s no accountability, and the jewelry just piles up in our stores.
Even more toxic is the way they actively try to turn our own teams against us. They subtly plant doubt with our directors and managers, painting franchise owners as the problem—lazy, disorganized, or incapable—when in fact, we’re doing everything we can to hold these businesses together under impossible circumstances. It’s a divide-and-conquer tactic meant to break internal trust and shift blame away from corporate’s own broken systems.
And now, they’re actively pushing locations to shut dow when they are unhappy and broke just so they can flip them and resell for profit. Franchisees are nothing more than pawns in their business model. Burn and churn.
What’s worse is the manipulation from day one. When you’re first meeting the franchisors, they’re all charm and promises. They’ll schmooze you, love bomb yoy, make everything sound like a dream opportunity and a family business, but once you’re in, it’s a completely different story. The support dries up, the tone changes, and suddenly, you’re on your own in a system designed to squeeze every penny from you.
If you’re considering buying into this franchise, do your research and talk to real owners. The truth is far from what you’re told at the beginning.
This brought up a lot, a roller coaster of feelings, and while the negatives could go on and on—the one thing is clear: the strongest part of this franchise has always been the franchisees. Hardworking, loyal, resilient people who poured everything into something that was promised to be proven, but has only proven not to be.
The facts in this article are accurate. The other comments here stand true. These aren’t bitter rants—they’re lived experiences. And seeing them shared openly helps others realize they’re not alone.
Everyone tried to follow the “proven system”. Everyone showed up with belief and drive. But when the system didn’t deliver, the burden was always shifted onto the people who trusted it most.
To current owners: hold strong. If you’re feeling stuck, overwhelmed, or afraid you’ll lose everything—you’re not the only one. Many have been there, and they have made it out. There are ways forward. Connecting with others (current and former operators) can give you clarity and perspective. And more importantly know: YOU ARE NOT A FAILURE. YOU WERE FAILED. Please remember, this is just a chapter. And it doesn’t need to be the end of your story. Let what you’re walking through now become the fuel that drives your next win. So many who left are thriving—building better businesses, succeeding on their own terms, thriving with peace, freedom, and success they didn’t think was possible in the middle of it all. Not in spite of this chapter, but because of it. There is a way forward for you too.
One of the verses that was on repeat for us-
“l have given you authority to trample on snakes and scorpions and to overcome all the power of the enemy; nothing will harm you”. Luke 10:19
To anyone looking at this brand: ask real questions. Talk to ALL of the people who’ve left. Do not believe the narratives you’ve been told about them. Do your research beyond the pitch, beyond the Ritz. The full, truthful story matters.
Even “billionaire friends” would agree that fraud and criminal business practices leave nothing but a legacy of shame, failure and embarrassment.
Agree with all that was mentioned above.
I want to expound on the lack of true franchisee support.
They will meet with franchisees under the guise of providing support but what they do is just berate them for not selling enough gift cards or passports or not doing 100 marketing visits a month. But when it comes down to real support needed, such as Human Resources help, there is nothing there to offer.
The franchise company is run by 3 people and a few minions taken from franchisees that have sold or closed down. No one knows anything about running a franchise company.
Consultants were hired in the past but Mark’s huge ego couldn’t stand to listen to anyone’s advice (or maybe he didn’t pay them) so they didn’t last more than a few months.
Mark loves to talk about his father and how he was a human rights attorney. If his father only knew how mark verbally abuses franchisees and had caused so many to lose so much he would be devastated.
I think some business class is writing a book about Mark. I hope they do full research to get the whole story. Not just the razzle dazzle he puts out there.
At first, they’ll tell you how all their friends are franchise owners—just to make you feel comfortable and get you to sign. Once you’ve signed the FDD, that’s when the dishonesty and gaslighting begin. As a franchisee, you’re always wrong, always the one not following protocol. They rarely offer solid business advice, and honestly, if they did follow their own guidance, they’d be out of business.
My location was the first in the state. As soon as we started our build-out, it became obvious they had no understanding of local laws, rules, or building codes. The cost to build, and the timeline we were pushed into, put us into so much debt we were never going to be profitable. I opened the doors knowing I’d have to pour in at least $10,000 a month just to stay afloat.
We stayed open for 18 months. During that time, I hosted pop-up events twice a month, organized networking events, gave away free services to influencers for Instagram exposure, and even visited local beauty schools monthly to recruit new hires. I asked to raise prices to stay competitive with local salons—who were charging more than we were—but got pushback.
I could go on, but honestly, it’s painful to revisit. We asked for help and had multiple calls with the franchise team. Their advice? Sell everything to keep the doors open. After nearly a million dollars in debt, we quietly shut down the location to avoid harassment.
But that didn’t stop the founder. His ego is massive. We were publicly harassed—on my personal Facebook page, during a nationwide franchise call, and in an email he sent to our customer list, where he encouraged them to sue us and even shared our phone numbers and emails.
The whole experience felt like being trapped in a relationship with a gaslighting, verbally abusive narcissist. There’s so much more I could say, but it’s impossible to fit it all in here.
If you’re thinking about joining this franchise, don’t. Save your money, your mental health, and your time. Stay far away.
Mark (I know you are reading these comments). Do everyone a favor and shut the franchise down. Stop the scam. Everyone’s location is worth substantially more without you tied to it. Stop destroying lives, families and retirement savings. The scam is over- you are going down.
Stevie is going to read these one day. So sad. Shut down the franchise.
PAINT Collective franchisee organization:
Congratulations on forming an Independent Franchisee Association. That’s a very important step. Franchisees must stand together and speak with a single voice.
See the post on the PAINT FDD. I recommend that you request inclusion of your org in the disclosure document. As long as you meet the requirements, they must disclose your existence and contact info even if they don’t formally recognize you.
This Franchise is run by a Franchisor (Mark), who repeatedly at the National Meetings (Paint Summit), would talk about how he got bullied in high school and college by other students and coaches.
He now has Franchisees, who he bullies.
It is obvious that he is taking out all the childhood trauma on his Franchisees, because he clearly has not have gotten over all the trauma!!
He runs the PAINT franchise as an abusive husband and that is probably why he chose an industry and business heavily driven by women. He preys on women to bully!
It comes off very cowardly!
DO NOT FALL FOR THE CUTE PRESENTATION!!!!
As to the Association that was formed….YES, it was formed exactly to the requirements and the franchisor is required to put it in the FDD and CHEERS to the 20+ Women business owners who said enough is enough!!!!!!
unhappyzeePost author, the lawyer of our association did request that our association be added to the FDD. Evan and the franchisor refused to do so at this time. I believe the request was for the association to be added to the 2025 FDD that was not even out yet and they said they didn’t have to and will do so next year. Once again just total disrespect for the franchisees. Someone please correct me if I am wrong on the details of the year. But I know for a fact the request was made and denied.
The franchise is run by 3 people, Mark and Michele Schlossberg and Ashley Koshinski.
There is no Human Resource department, everything funnels through them.
There are 2 “coaches or operation mangers” that are former DSO’s from other salons – they have zero experience in owning a business, managing P&L, but they are the designated ones to talk to the owners and do operations calls and visits.
The whole operation is a complete circus and continues to get worse.
All of that aside, the most pressing matter is what they are doing and continue to do to so many families.
The franchise is completely aware of the financial stress that so many owners are in, but they turn a blind eye, blame them, and try to continue to bring new owners on. Shame on them!
Not only are you hurting the owners, but all of the staff they have employed and their families. When a location closes, those staff members are out of work.
I honestly don’t know how these people sleep at night knowing what they are doing. It would be refreshing to see at least one of them have to courage to step up, take some accountability and help put an end to this.
Highly DO NOT recommend this franchise!!! Its all FAKE!! You have a founder ( Mark ) who is a FAKE Tony Robbins wanna be and a horrible businessman!! You have a franchise operations manager (Ashley) who a fifth grader could give you better financial statement readings than her and you have a cofounder (Michele) who is clueless about business and will probably be Mark’s and Ashley’s sacrificial lamb when this franchise goes under!!! Mark, just exit this franchise responsibly😉!!!