The franchisor of the Fresno-based Deli Delicious chain (DDFI) is suing franchisees to force them to secretly serve previously frozen and thawed bread in place of the freshly baked that helped make the chain successful. The lawsuit, filed in California Superior Court, County of Fresno seeks to force the multi-unit franchisee to purchase frozen loaves from its new, inexperienced affiliate bakery, store them in the location’s freezer, then eventually thaw and serve them to unsuspecting customers.
“Fresno’s Basque French bakery has been in business for 57 years and supplied freshly baked bread to Deli Delicious locations for 22 years,” said franchisee Borzooyeh Dielamani. “We know of no other sandwich chain serves frozen and thawed bread to its customers. We promise Deli Delicious customers the freshest possible sandwiches, and we hope they’ll support our right to keep doing so.”
Please support Deli Delicious franchisees, Basque Bread and freshly baked bread by signing and sharing the petition, and leaving a comment below.
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This is unfair let this business run the way they feel benefits their customers!
I obtain lunch at DD twice a week. Nothing BUT fresh bread will do.
Please don’t ruin the best sandwich in town with frozen bread.
It was not a good idea to change the bread. I don’t know what was behind of this decision but what ever the reason(s) was , it was not right to make any changes to a successful business . Changes for reaching to the higher quality level always is a good idea but not this substitution .
I am in complete support of providing fresh products to other deli delicious. To be forced to use thawed frozen products is untrue to the customer and therefore an untrustworthy process. Integrity is everything.
Thank you, Joe, and to others for sharing their opinions
I eat at Deli Delicious at every chance I get. Truly a fantastic sandwich.
I am SOOO torn. If I boycott DD stores it hurts the owners, and kills off the little guy.
What to do? Maybe we can see this in court? I hope this works out for the individual store. Down with corporate profiteering, and hurray for these brave store owners who refused to compromise on quality.
The new bread they use is horrible compared to the old one. And it tastes stale and not fresh.