David Rutkauskas’ controversial Beautiful Brands franchise system continues to shrink.
The latest closure is the only remaining Rex’s Chicken restaurant, which operated at the same Tulsa location as another defunct Rutkauskas venture: Coney Beach.
According to the Tuesday, July 15, 2014 Tulsa World article Rex’s Chicken closes Tuesday as owners seek new location:
Rex’s Chicken, 11089 S. Memorial Drive, Bixby, is closing Tuesday, and the owners reportedly are seeking a new location.
“Our franchise group, Big Rex, expects to announce within 90 days a new location,” said David Rutkauskas of Rex’s Franchise System/Beautiful Brands International.
The original Rex Chicken, which featured bite-size pieces of fried chicken, was operated by the McFarland family from 1975 to 1999.
Beautiful Brands purchased the brand and chicken recipes in 2007. The franchise group opened the new Rex’s Chicken in June 2010.
“The location has been challenging for a while because of parking, access and ultimately road construction,” Rutkauskas said.
Despite the failure to grow and the closure of its sole surviving location, the Rex’s Chicken website still promotes its franchise program, which requires an investment of $196,000 to $413,000.
Last October, Rutkauskas sold the rights to open Rex’s franchises to the Muscogee (Creek) Nation.
Tribe buys rights to Rex’s Chicken | News OK
TULSA — The Muscogee (Creek) Nation has purchased the rights to franchise Rex’s Chicken throughout its eight-county jurisdiction.
Under the $150,000 deal, Muscogee Nation Business Enterprise will open Rex’s Chicken locations in its travel plazas and, eventually, its casinos, said Beautiful Brands International, which owns the Rex’s Chicken brand. It’s a unique arrangement between a tribe and an Oklahoma restaurant brand.
We have not heard whether the Muscogee Nation Business Enterprise still plans to develop Rex’s Chicken locations.
Beautiful Brands chains Camille’s Sidewalk Café and Freshberry have also suffered recent closures.
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TAGS: Rex’s Chicken, Rex’s Chicken Tulsa, David Rutkauskas, Beautiful Brands International, BBI, franchises, franchise opportunity, David Rutkauskas franchise complaints, Muscogee (Creek) Nation, unhappy franchisee, franchise failures, Muscogee Nation Business Enterprise