100% Chiropractic Franchise Owners Allege Mistreatment, Failures, Closings
100% Chiropractic franchise owners have issued a press release alleging a toxic culture, a broken system and failing locations. We invite the franchisor, TACTIC Franchising employees and vendors, franchisees and others familiar with the 100% Chiropractic to share corrections, clarifications, rebuttals, experiences and opinions with a comment below or an email (in confidence) to UnhappyFranchisee[at]Gmail[dot]Com.
(UnhappyFranchisee.Com) 100% Chiropractic is a franchise opportunity offered by TACTIC Franchising, LLC of Scottsdale, AZ.
According to the 2024 100% Chiropractic Franchise Disclosure Document (FDD), “The total investment necessary to begin operation of a 100% Chiropractic Franchised Business ranges from $339,742 to $782,080.”
TACTIC Franchising website claims “We are an exclusive tribe who offer one another support, motivation, and inspiration to transform communities—and ultimately the world—through the miracle of chiropractic.”
“Your choice to join our 100% Family comes with a ton of systems, support and training. We strive to stay on the cutting edge when it comes to the Vitalistic Healthcare Services we provide as well as the business systems that lead to better patient outcomes and profitability… We are excited to help you change the lives of so many people including your own!”
100% Chiropractic Franchisees Warn of “Misrepresentations,” a “Broken System,” and “Toxic Culture.”
The Independent Association of 100% Chiropractic Franchisees (IAOCF) is a chapter formed under the American Association of Franchisees & Dealers (AAFD).
The IAOCF has issued the following press release. In an email, the Association spokesperson stated:
Many of us invested our savings and futures into what we believed was a proven and supportive franchise model.
What we’ve experienced is far different. Clinics are closing, franchisees are being misled, and the system is unraveling—while leadership deflects, denies, and silences those raising concerns.
We believe it’s time to share the truth…
Please share your candid & confidential opinions and information with an anonymous comment below, or by emailing the author at UnhappyFranchisee[at]Gmail[dot]com.
IAOCF Press Release (PDF)
FOR IMMEDIATE RELEASE
The Independent Association of 100% Chiropractic Franchisees (IAOCF) Issues Public Statement on Franchisee Mistreatment and Systemic Failures
Enfield, CT – May 7, 2025 — The Independent Association of 100% Chiropractic Franchisees (IAOCF), representing 49 clinic owners across the nation, is speaking out publicly for the first time to share their collective experiences within the 100% Chiropractic franchise system. These owners, many of whom invested their life savings, are calling attention to what they describe as misleading practices, financial misrepresentation, and a toxic culture that has contributed to widespread failure within the system.
“We were promised partnership,” said a spokesperson for IAOCF. “What we got was something else entirely.”
Franchisees describe a stark contrast between the promises made during the sales process and the reality of running a clinic under the 100% Chiropractic brand. From broken financial projections to overpriced vendor requirements and a culture of silence and retaliation, the IAOCF alleges systemic flaws that have left many owners in financial ruin.
Key concerns highlighted by the IAOCF include:
- A business model misaligned with real-world market conditions
- Exclusive vendor arrangements that prioritize franchisor kickbacks over clinic viability
- Required systems and tools that cost franchisees thousands while delivering minimal value
- A pattern of emotional manipulation and public shaming of struggling owners
“The franchisor sold a dream of rapid profitability—often within 3 to 6 months—while internal data suggested otherwise,” the IAOCF reports. “When clinics failed to meet unrealistic expectations, the blame was shifted to mindset, rather than to the flawed system itself.”
The IAOCF also calls out the franchisor-owned billing company, 100% Epic, LLC, citing widespread financial losses and compliance issues that franchisees were forced to correct at their own expense.
Owner’s report being asked to sign away legal claims simply to leave the system.Following the acquisition of 100% Chiropractic by a private equity firm in early 2024, IAOCF members hoped for change. Instead, they report declining support, increasing legal pressure, and continued silence from leadership.
”Behind every failed clinic is a family,”said the IAOCF. “ We are not just business owners—we are people whose lives have been devastated by a broken system.”
The association is calling on regulators, the media, and investors to scrutinize the franchise model and the coercive tactics used in its growth. They are also urging current and former franchisees, including those who paid franchise fees but never opened a clinic—to join the association in reclaiming their voice.
About the IAOCF
The Independent Association of 100% Chiropractic Franchisees (IAOCF) is a chapter of the American Association of Franchisees & Dealers (AAFD). The IAOCF exists to support, protect, and amplify the voices of those impacted by the 100% Chiropractic franchise system.About the American Association of Franchises and Dealers (AAFD):
The American Association of Franchises and Dealers is a non-profit trade association dedicated to protecting the rights and interests of franchisees and independent dealers. The AAFD promotes fair and equitable franchise and dealer relationships through advocacy, education, and member support.
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TAGS: 100% Chiropractic, 100% Chiropractic franchise, Chiropractic Franchise, Chiropractor franchise, Tactic Franchising, IAOCF, Independent Association of 100% Chiropractic Franchisees (IAOCF), American Association of Franchisees & Dealers, AAFD, franchise failures, unhappy franchisees
I am a franchisee and we have been profitable with the help of 100%. This is a group of franchisees that decided not to put the work in to be successful and now blame everything with a pulse so that they can come to terms with their own failures.
If that was truly the case, why was there 130 office open in 2024 and now in 2025 there is 90?
Dr. Ty & Jason:
Thank you for your comments & participation. I hope these are the first in a constructive discussion.
Dr. Ty: Dismissing franchisee complaints and associations as being from franchisees who 1) didn’t follow the system, 2) are not willing to put in the effort to succeed is almost the universal first response from franchisors or franchise sellers. In my 37 years of experience, I’ve very rarely come across any franchisee who put their reputations on the line and risked their family’s financial futures for a franchise but weren’t willing to do nearly everything in their power to succeed.
I have seen individual franchisees who meet that description, but never an entire group.
It would be most productive to address the specific areas of their complaints. Just a suggestion.
Jared:
I tried to verify your numbers but can’t find a 2025 100% Chiropractic FDD. Do you know if they’ve issued one? Can someone provide me with a copy or link?
If they do not have a current FDD, they are required to “Go Dark” (cease franchise sales activities). either way, they are required to go dark in registration states where their registration has expired. It looks like most or all of their state registrations have expired. For example:
State Expiration Date
New York Apr 30, 2025
California Apr 21, 2025
Wisconsin May 16, 2025
Indiana October 18, 2024
Minnesota – Registration withdrawn (2x) ?
Maryland, North Dakota, and IL also may have expired.
Registrations are still current in WA & VA but they still couldn’t legally sell franchises if without an FTC-compliant FDD.
Thanks, all, for an open and constructive conversation.
Sorry, I don’t have a published fdd where I got that information. I did get it from a zoom meeting from Jason a few months ago though.
The truth will come out about how poorly run this franchise system has been and is. So many people have lost their livelihoods because they bought in to the lies and false promises made by the Helfrichs. Good people, who actually did everything they could to make it work, were taken advantage of. It’s been happening for years and now it’s time for the truth to come out.
This past February, Franchise Times wrote “100% Chiropractic has more than 100 locations, a notable increase since Franchise Times last covered the brand three years ago, when it had around 70 units. The company operates in 24 states, and its franchise disclosure document reports average annual gross sales hit $780,447 in 2023, up from $730,583 in 2020.
The company expects to open about 25 units by the end of this year…”
In the absence of a current FDD, I reviewed the 2024 FDD.
It states that at the start of 2024 there were 117 100% Chiropractic locations open (including 6 company owned).
There were 59 franchise agreements signed that were not yet open at that time.
There should be, one would assume, 170 outlets open by now.
However, the 100% Chiropractic website lists only 86 locations in the following 21 states:
FL 16
GA 16
CO 10
CA 9
TX 9
TN 5
AZ 4
NC 3
MI 2
States with 1 location: AL, CT, ID, KY, LA, MO, NJ, OH, OR, PA, SC, UT
States with a listing page but no locations*: IA, MT, OK, VA
* The pages with no locations indicate that there were once locations in the state but they’ve closed.
There certainly seems to be a wide disparity between what the company and the franchisee association are claiming in regard to franchisee turnover.
UnhappyzeePost author,
What you have found on their website is very close to the accurate number of current open offices. The number peaked at just over 125 in mid-2024, and then has rapidly declined to less than 90 offices, with more closing every week.